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The Effects of The Covid-19 Pandemic on Exploitative and Explorative Strategies of Pharmaceutical Industries in Brazil

Macario Neri Ferreira Neto


Sergio Henrique Arruda Cavalcante Forte


Flavio Juliao


Cristiane Maria Galvao Viana

Macario Neri Ferreira Neto 1 Sergio Henrique Arruda Cavalcante Forte 1 ,
Flavio Juliao 1 Cristiane Maria Galvao Viana 1 

  1. University of Fortaleza (UNIFOR), Brasil. 1

Pages: 165-180

DOI: 10.18488/journal.62.2021.83.165.180

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Article History:

Received: 07 December, 2020
Revised: 22 December, 2020
Accepted: 01 January, 2021
Published: 19 January, 2021


The survey assesses whether changes in highly competitive market environments have led pharmaceutical companies in Brazil to adjust their corporate strategies in order to maintain or expand their performance. The study is of a theoretical-empirical type, and supported by a regression model and content analysis. Data collection applied questionnaires and interviews with managers of the pharmaceutical industries in two moments. The questionnaire referred to previous information (year 2019) and during the Covid-19 pandemic (June and December 2020). The interviews sought answers about future perspectives. As main results, the correlations between Market Turbulence, Exploitation, Exploration, Ambidexterity and Performance were positively validated, with the exception between Market Turbulence and Exploitation in 2019 and between Market Turbulence and Exploitation and also Exploration in 2019 and 2020. It is clear that companies in the pharmaceutical industry in Brazil changed their strategies to maintain or expand their performance in the face of this uncertain scenario, keeping exploration at levels similar to the previous year, but seeking balance in terms of exploitation, in the pursuit of ambidexterity, optimizing advantages of both strategies, with the mitigation of risks inherent to a turbulent scenario.
Contribution/ Originality
This study contributes to the organizational ambidexterity literature in highly turbulent environments, as is the case of the Covid-19 Pandemic, as well as identifies and analyzes how the pharmaceutical industries in Brazil had to carry out their incremental and or radical innovations in the global health crisis in 2020.


Market Turbulence, Ambidexterity, Exploitation, Exploration, Organizational performance , Pharmaceutical Industries, Covid-19 Pandemic.


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This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


All authors contributed equally to the conception and design of the study.

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