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This study examines 324 tertiary students’ entrepreneurial internship effectiveness and its influencing factors in IT industry to serve as a school reference for the development of entrepreneurial internship education measures. The results show that students” “entrepreneurial intention (EI)” has a significant direct effect on “entrepreneurial internship effectiveness (EIE)”, and “internship satisfaction (IS) “has a significant effect on “entrepreneurial internship effectiveness” through “internship satisfaction.” The influence pattern and empirical data of “internship satisfaction” and “entrepreneurial intention” on “entrepreneurial internship effectiveness” has a good fit. Contribution/ Originality
This study contributes in the existing literature that students’ internship experiences of entrepreneurial intention and internship satisfaction have provided them with chances to learn entrepreneurial competence and attitude, which may be helpful for their future entrepreneurs. Engineering » Review of Industrial Engineering Letters » Month: 06-2014 Issue: 1
Antilisterial Activity of Ethanolic and Aqueous Extracts of the Leaves and Seeds of Moringa Oleifera
The in vitro antilisterial activity of the ethanolic and aqueous extracts of the leaves and seeds of Moringa oleifera were evaluated using the agar diffusion method on Mueller Hinton agar. Listeria monocytogenes PCM 2191 serovar 01/2 and the four other L. monocytogenes strains were inhibited by the aqueous extracts at the concentrations of 200 and 250mg/ml of the leaves and 150, 200 and 250mg/ml of the seeds whereas, no inhibitory effects were observed with the ethanolic extracts of both the leaves and seeds. The result of this study has demonstrated the potential application of moringa aqueous extract in the control of L. monocytogenes. Contribution/ Originality
This study contributes in the existing literature, a further confirmation of moringa’s bio-activity.The study is one of very few studies which have investigated the antilisterial effect of moringa.The papers primary contribution is finding that moringa has a potential application in the control of Listeria monocytogenes. Biological Sciences » The Asia Journal of Applied Microbiology » Month: 12-2014 Issue: 4
On Statistical Definition of Free and Fair Election: Bivariate Normal Distribution Model
Research Article
Author(s):
Journal: International Journal of Mathematical Research
The coining of the expression free and fair was a good way towards evaluating elections, but fell short of qualifying its real quantification to guide an informed judgment; this paper provides guidance for such a definition.Data from the Uganda National Baseline Survey were used to assess the dynamics of the determinants for a free and fair election. All determinants were statistically significant (p<0.01) for the two multinomial models (free and fair election models). The predicted probabilities for free and fair were each used as inputs to form probability distribution function could jointly define the expression free and fair using a bivariate normal distribution. A strong positive correlation was identified between an election being free and fair (ρ=0.9693,p<0.01) implying the reliability of the statistical models in jointly considering free and fair. The study recommends development of central statistical computational system to inform electoral bodies and judges in passing scientifically backed ruling on whether an election is free and fair. A threshold percentage for any election to be referred to as free and fair could be developed either deterministically or stochastically and provisions of which passed under electoral law. Contribution/ Originality
The paper contributes the first logical analysis of a national governance household baseline survey data and consequently proposes a framework for defining free and fair election. Given that free and fair is considered jointly, the paper recommends a definition based on joint bivariate probability distribution function. Arts and Education » International Journal of Mathematical Research » Month: 10-2014 Issue: 5
Smart Concretes: Review
Research Article
Author(s):
Journal: International Journal of Advances in Life Science and Technology
Concrete is a versatile and the most widely used material in the world. According to a recent survey, its annual production is one cubic meter per person. Historically, it is an old material, which has evolved tremendously during the passage of time. This paper envisages the most recent smart developments in this wonderful material. The smart concretes discussed in this paper include Engineering Cementitious Composites, Self cleaning concrete, self heating concretes and ultra high performance powder reactive concretes. Through modern technology, the strength of concrete has been enhanced from a few hundred pounds per square inch to more than 30000 pounds per square inch. In the same way, the utility of concrete has been tremendously broadened in many fields. Here, primarily, a brief introduction of all important recent developments is discussed. Next, the composition of these materials is narrated, followed by their applications and utilities. The main theme of this paper is to understand the importance of these concretes and to introduce it to academia and construction industry of Pakistan. It is demonstrated that the introduction of these materials will solve many problems of construction, which are not possible to solve with conventional means. Moreover, these developments could solve many energy problems and some are even quite suitable for earthquake zones of Pakistan. Contribution/ Originality
The physical cause of this disaster is embodied in law of science and hence proper scientific research is necessary to deal with them. Bangladesh is one of the disaster prone country faces Cyclones, Floods, draught, Norwesters/Tornadoes, Earthquake etc. almost every year. The Role of Remote Sensing in the monitoring such natural disasters has been described in this paper. Contribution/ Originality
SPARRSO, has been engaged with monitoring of different natural disasters using remote sensing technology since early seventies’. This type dealing is necessary to study the nature of the events useful for awareness and disaster management towards sustainable development of the country. Computer Sciences » Journal of Future Internet » Month: 06-2014 Issue: 2
The Recruitment of Migrant Workers in the Food Service Industry in Malaysia. A Study of Old Town White Coffee and Pappa Rich Kopitiam
Research Article
Author(s):
Journal: International Journal of Business, Economics and Management
In the recent decades, the process of globalization has increased the mobility of labor and spurred rapid international migration across borders. As one of the major labor importers in Asia, the government of Malaysia is committed to reduce the number of migrant labors to 1.5 million by 2015. Though many researches have been conducted to study the employment effects of migrant workers towards the local labor economy, this research aims to examine the factors which lead to the recruitment of migrant workers in the café segment of food service industry in Malaysia, specifically Old Town White Coffee and Pappa Rich Kopitiam (Café) in Klang Valley, Malaysia. Four main factors are being studied in this research, namely the lower wages; acceptability of workers towards poor employment conditions; flexibility of employees at work and better work ethics of foreign labors. The recruitment of migrant workers is said to be motivated by three main factors: lower wages, acceptability of workers towards employment conditions and better work ethics of the foreign workforce. In addition, the flexibility of workers is proven to have no significant relationship with the recruitment of migrant workers in this sector. Contribution/ Originality
This study explores the recruitment issues of migrant workers in the cafe industry, which has been neglected in Malaysia. Café industry is one of the industries which has huge number of migrant workers. This study gives an in-depth knowledge of employer-employee relationships in Old Town White Coffee and Pappa Rich Kopitiam (café). Economics » International Journal of Business, Economics and Management » Month: 10-2014 Issue: 10
Effect of Selected Metal Ions on the Mycelial Growth of Sclerotinia Sclerotiorum Isolated From Soybean Field in Rongai, Kenya
Research Article
Author(s):
Journal: International Journal of Chemistry and Materials Research
White mold caused by Sclerotinia sclerotiorum attacks a wide host range of broad-leafed plants which includes soybeans. The effect of twelve metal ions (Hg+2, Co+3, Ag+1, La+3, Cd+2, Cr+3, Cu+2, Zn+2, Mo+5, Sr+2, Sn+4 and Ba+2) on the growth of pathogenic fungus S. sclerotiorum was studied. The fungus was isolated from infected soybean plant collected at Rongai, Kenya. The isolate was tested for the tolerance to metal ions at concentrations of 50.0, 100.0, 250.0 and 500.0 ppm amended into the C: N (35:1) glucose peptone prepared using 1.5% (3.75g) agar culture medium. All the investigated metal ions exhibited concentration dependent mycelial growth using disc diffusion test. Of 12 metal cations tested, only copper and zinc stimulated mycelial growth of S. sclerotiorum mycelial in relatively higher concentrations. Higher concentrations of Hg+2, Ag+1, La+3 and Cd+2 inhibited growth of fungi causing an opaque halo in the medium. FT-IR spectral analysis of culture filtrate reviewed oxalic acid secreted precipitated primarily as oxalate at the periphery of the fungal colony. This work suggests that strong pollution of soil by some heavy metals could be a restrictive factor of development and pathogenicty of S. sclerotiorum fungi in the environment. Contribution/ Originality
This study contributes in the existing literature that secretion of oxalic acid is the primary cause for proliferation of S. sclerotiorum. From this work fabrication of metal based fungicide looks an attractive strategy towards management of the oxalic acid secreted by the fungi during its colonization or growth. Furthermore, the results demonstrates the potential utilization of S. sclerotiorum in bioremediation. Chemistry & Materials Sciences » International Journal of Chemistry and Materials Research » Month: 10-2014 Issue: 10
Transition Metal-Oxo Based Sensing Of Chromium (III) Using 1, 2-Hydroxyphenylthiourea in Activator and Surfactant Medium
Research Article
Author(s):
Journal: International Journal of Chemistry and Materials Research
1,2-hydroxyphenylthiourea(HPTU) undergoes oxidative dimerisation to form an yellow coloured disulphide in the presence of chromium(III)-oxo species which acts as a catalyst. This catalytic process is enhanced to a great extent in the presence of 1,10-phenanthroline which played the role of an activator and sodium dodecylsulphate as a surfactant. The reaction was monitored at λEx = 416 nm and λEm = 520 nm. The studies reveal that the rate of reaction and the amount of chromium(III) are proportional. This sensing mechanism lead to the development of an analytical method for determination of chromium(III) using photometric and fluorometric techniques. The developed methods were applied for the determination of chromium(III) in plant and waste water samples. Contribution/ Originality
This study contributes to the existing literature, a novel way to sense chromium(III) using HPTU for the first time. The methodology involved for determination is very simple and uses affordable instrumentation available in normal laboratories. The paper’s primary contribution is the analytical investigation of the catalytic reaction of HPTU catalysed by chromium in the presence of activators and surfactants. Chemistry & Materials Sciences » International Journal of Chemistry and Materials Research » Month: 10-2014 Issue: 10
Curative Bioactivity of Moringa (Moringa Oleifera Lam.) Seed Oil against Callosobruchus Maculatus F. Infested Cowpea (Vigna Unguiculata L. Walp.) Grain in Storage
Research Article
Author(s):
Journal: International Journal of Sustainable Agricultural Research
Farmers, households as well as grain merchants have to contend with infested stored cowpea grain once attacked by Callosobruchus maculatus (F.). They could be compelled to consume, sale at low economic value or find other way of salvaging the grains from total damage and loss. This paper reports the curative effect of moringa (Moringa oleifera Lam.) seed oil (MSO) in mitigating C. maculatus damage and loss to freshly infested cowpea grains in storage. Ten grams cowpea grains of three varieties (Gwalam, Borno brown, and Banjara) were each weighed into a 200 ml bottle in three replicates for un-treated and four levels of MSO treatments (0.1, 0.2, 0.4 and 0.6 ml). Three pairs of opposite sex adult C. maculatus 0-48 hrs old were used to infest grains in each replicate. Insects were removed five days after infestation and the number of eggs laid on grains in each replicate counted. MSO treatments were carried out at five and eight days after infestation. The number of adults that emerged was counted daily throughout the first filial generation (F1). All data were subjected to analysis of variance at 5% level of probability. Significantly different means were determined using Least Significant Difference. Results indicated statistical significances (P<0.05) between treated and un-treated infested grains of each variety. This implied that MSO is effective in mitigating C. maculatus damage to cowpea grain in storage. Grains infested with 1-8 days old cowpea bruchid eggs could be salvage from total damage and loss. Control was achieved mainly through ovicidal action and / or adverse effect of the oil on early larval instars thereby reducing and / or eliminating the damaging effect of C. maculatus. Contribution/ Originality
This study is one of very few studies which have investigated the use of moringa seed oil to control C. maculatus in freshly infested stored cowpea. The oil was effective in reducing and / or inhibiting damage and loss in cowpea grains infested with freshly laid eggs. Agricultural Sciences » International Journal of Sustainable Agricultural Research » Month: 12-2014 Issue: 4
Impact of Abattoir Effluent on Soil Chemical Properties in Yola, Adamawa State, Nigeria
Research Article
Author(s):
Journal: International Journal of Sustainable Agricultural Research
intensification very little attention has been paid to the soil quality. This research work was carried out to evaluate the impact of abattoir effluent on soil chemical properties in Yola, Adamawa State located on latitude 90201N and longitude 120301E. Discharging abattoir effluent to the surrounding soil had significant (P <0.05) effect on some soil chemical properties. The results revealed significant effects of abattoir effluent on soil pH, percentage organic carbon and organic matter, total nitrogen, available phosphorus, exchangeable sodium and calcium, cation exchange capacity and percentage base saturation. The results showed no significant effects on exchangeable potassium and magnesium. Highest mean values of 6.09, 0.64 Cmolkg-1 and 68.43% were observed on control samples for pH, exchangeable calcium and percentage base saturation respectively. Highest mean values of 1.70%, 2.94%, 2.81gkg-1, 5.28mgkg-1 and 3.17Cmolkg-1 were observed on samples taken from new effluent discharging area for percentage organic carbon and organic matter, total nitrogen, available phosphorus, and exchangeable sodium respectively. The highest mean value of 8.70Cmolkg-1 was observed on samples taken from the old effluent discharging area for cation exchange capacity. Contribution/ Originality
This study contributes in the existing literature, uses new estimation methodology, originates new formula and one of the very few studies which have investigated the impact of abattoir effluents on soil chemical properties and contributes the first logical analysis which documents that the quality of the soil is negatively affected by the activities of the abattoir. Agricultural Sciences » International Journal of Sustainable Agricultural Research » Month: 12-2014 Issue: 4
Does the Propolis Reinforce the Autoclaved Bone Allograft and Does it Have an Immunomodulation Effect?
Research Article
Author(s):
Journal: International Journal of Advances in Life Science and Technology
The loss of bone substance in diaphyseal region of long bones is a common problem faced by veterinarian orthopedic surgeon. In order to recover from cortical bone defect our study proposes to implant an autoclaved orthotopic allograft of one centimeter length and compares effects of covered and uncovered bones with propolis in the femoral diaphysis under general anesthesia and sterile condition. The experiment involved eight adult dogs, from local breed and different sex; split into two groups. An autoclaved allograft without propolis was implanted for the first animals group (control group ) then the same graft has been implanted to the second animals group.The aim of our study is to determine whether the propolis resin can diminish the fragility of autoclaved allografts that was confirmed by the resistance of the graft covered with propolis even once the osteosynthesis material is removed and if the autoclaved grafts covered by the propolis used in our experiments have not suffered resorption despite the intensity of the immune response during the first month.The results show that all grafts covered with propolis remained unbroken and have not suffered of the resorption problems. Contribution/ Originality
This study is one of very few studies which has investigated both phenomena resorption and fragility of the autoclaved allograft. Extract propolis purchased was used in vivo and its advantages were highlighted Physical Sciences » International Journal of Advances in Life Science and Technology » Month: 09-2014 Issue: 2
Study of Inhibition of Apha6 Gene in Acinetobacter Baumanii by Satureja and Thyme Essence with Rt-Pcr Technique
Research Article
Author(s):
Journal: The International Journal of Biotechnology
Increasing isolation of multidrug-resistant Acinetobacter baumannii (MDR) has been reported in worldwide and it is recently one of the most difficult nosocomial acquired gram-negative pathogens to control and treatment.These bacteria are one of ESBL producing that great potential have for the rapid development of antibiotic resistance. The indecorous use of antibiotics is often associated with adverse effects on the human health.Because of Satureja and Thyme essence has antimicrobial properties so they can be used against infections caused by MDR Acinetobacter baumannii. With attention to increase in population and tendency to lesser use of synthetic drugs, many of these of medicinal herbs have been replaced. The present study was aimed to investigate the inhibitory effects of Satureja khuzestaniea and Thyme essence against the expression of antibiotic resistance genes aphA-6 and compare to Housekeeping DNA gyraseA in strains of Acinetobacter baumannii with RT-PCR Technique. The major components of Satureja khuzestaniea essence were carvacrol (90.88%), ?-cymene (3.11%), ? terpinene (1.24%), linalool (0.91%) and Thyme essence were thymol (28.8%) and carvacrol (23.46%). Satureja khuzestaniea with MIC (0.3 ?l / ml) and Thyme with MIC (0.45?l / ml) has the effect of reducing the expression of antibiotic resistance genes aphA-6 but these are essence no inhibitory effect on the housekeeping DNA Gyrase-A gene. This study indicated that these are essence have inhibitory effects against gene expression of antibiotic resistance aphA-6 with high MIC. Because these are essence has a good inhibitory effect against MDR Acinetobacter baumanii and, aphA-6 gene expression so it can be used as therapeutic complementary no side effects against this bacterium. Contribution/ Originality
The paper’s primary contribution is finding that Thyme essence has exciting properties for gene silence and can introduce it as complementary treatment. Biological Sciences » The International Journal of Biotechnology » Month: 09-2014 Issue: 9
A Comparative and Corelative Study On Body Composition and Motor Performance of 14 Years Old Boys of Four Different Altitudes of Darjeeling District
The purpose of the study was to find out the difference in Body composition (skinfolds) and motor performance of 14 years old boys of Darjeeling. The samples are school students. Researcher had taken 100 male students each from Sukhia Pokhari Higher Secondary School (Alt.-7200 ft.), Trunbull higher Secondary school (Alt.-6700 ft.), Jnanpith High school(Alt.-3000 ft.) and Kadamtala High School(Alt.-430 ft.). Researcher had measured height and weight as personal data measured skinfolds of triceps, biceps, subscapular, supra spinale, iliac creast and medial calf for body composition. 50 mt. dash, shuttle run, standing broad jump and sit ups were motor performance parameters.It has been observed that there were significant differences in medial calf skinfold thickness, agility and strength endurance. Contribution/ Originality
This study contributes in the existing literature as very few anthropometrical researches had conducted in the hilly area of Darjeeling. This study uses new estimation methodology and tried to provide the unbiased and exact findings. It is a thrust area of research as there are differences in anthropometric and motor variation due to altitude difference. The paper’s primary contribution is finding that how difference in anthropometric and motor difference occurs with increases or decreases in altitude and to set the physical education programme according to the need of the students living at different altitudes. Physical Sciences » Journal of Sports Research » Month: 03-2014 Issue: 1
Investigation on Annealed Behaviour in the Powder of Cerium Oxide Nanostructures
Research Article
Author(s):
Journal: International Journal of Chemistry and Materials Research
In this study, CeO2 nanoparticles were synthesized by a microwave-assisted method. The samples were characterized by X-ray diffraction (XRD), Transmission electron microscopy (TEM), Brunauer–Emmett–Teller method and UV- visible spectroscopy. Results show that the annealed temperature significantly affected the crystalline nature, particle size, and optical properties of the processed CeO2 nanoparticles. The XRD spectra indicate that the CeO2 crystal has a pure cubic structure. TEM images agreement with the XRD data shown that the average size of the nanoparticles. The optical properties of the samples are investigated by measuring the UV-VIS absorption at room temperature. With increasing annealed temperature the band gap of the samples remains almost same, and the size of the particles increases. Contribution/ Originality
Studies of gender still indicate lack of equal opportunities between the genders as well as gaps prevalent in the education system. Creating an equalitarian culture at school obliges teachers and certainly pre-service teachers to examine their attitudes before inculcating values of equality to their learners. This study aims to explore pre-service teachers’ awareness of gender-oriented issues and find whether their gender perceptions have changed following attendance of the ’Gender and Education’ annual course. The study was conducted according to a qualitative approach and the research population consisted of18pre-service teachers. The research tool consisted of a semi-structured in-depth interview. A qualitative content analysis was performed according to Schein’s model. The findings illustrate changes in the level of pre-service teachers’ knowledge and competences, self-awareness, dialogue with the environment and behaviour. Moreover, the pre-service teachers’ awareness of gender issues and importance of offering equal opportunities to both genders were enhanced. Contribution/ Originality
The paper’s primary contribution is finding that gender stereotypes still exist among pre-service teachers. It is therefore important to integrate gender studies into teacher education programs. Developing pre-service teachers` awareness and changing gender stereotyped thinking, will enable future teachers to educate for gender equality and social justice. Arts and Education » International Journal of Education and Practice » Month: 11-2014 Issue: 11
Quality Assurance in Curriculum Implementation of Accounting Courses in Nigeria Tertiary Institutions
Research Article
Author(s):
Journal: International Journal of Education and Practice
Effective teaching and learning have been identified to significantly depend on the degree of quality assurance in the teaching methods as well as the adequacy of the course curriculum. This paper therefore, appraises the degree of quality assurance in the teaching of accounting courses in tertiary institutions in Nigeria. It aims at ascertaining the adequacy of accounting curriculum among the tertiary institutions in the country and to ascertain the extent of quality assurance of the lecturers. It adopted the descriptive research design and data were generated from accounting lecturers and operators of education in the country by means of questionnaire. The data analysis was conducted by mean scores and standard deviation of the responses. The hypotheses were tested using the students’ t-test statistics. The result of the analysis reveals that the teaching methodology used by accounting lecturers is rarely evaluated. Most lecturers still used traditional methods of teaching accounting which neither enhances students’ neither learning nor interest in the course. Also the results show that the accounting curriculum is adequate. Finally, the result reveals that many of the accounting lecturers are not computer literate especially on modern methods and packages in accounting. It was therefore recommended that the Ministry of Education in conjunction with the supervising agencies should ensure regular training of accounting lecturers by organizing in-service training programmes. Also to involve accounting lecturers in the curriculum planning and development for the accounting courses and regularly carry out a review of the accounting curriculum to ensure that modern topics in accounting are brought into the curriculum. Finally, a close supervision of the lecturers is important to ensure that the accounting curriculum is adequately covered. Contribution/ Originality
This study contributes in the existing literature, being the first empirical investigation of the quality assurance in the curriculum of accounting courses in tertiary institutions in Nigeria. The study primarily finds and documents that regular review of accounting curriculum is essential for producing high quality accounting graduates that will easily adapt to the ever changing business world. Arts and Education » International Journal of Education and Practice » Month: 12-2014 Issue: 12
Quality Management Practices towards Customer Satisfaction in Local Authority Public Services Website
Research Article
Author(s):
Journal: International Journal of Public Policy and Administration Research
Malaysian national government undertook a comprehensive initiative in total quality management (TQM) that led to extensive implementation of TQM process in many of the government agencies. However, after more than 20 years of the ‘Excellence Work Culture’ program has been launched, the performance of local governments in Malaysia still receives much criticisms and complaints, suggesting the inability of these institutions in delivering high quality services to meet the expectation of public at large. Hence, this paper investigates the effectiveness of such program via its objectives of determining the current implementation of Quality Management Systems (QMS) at local governments’ organization and evaluating the effect towards the improvement of the Malaysian public service organization. This paper adopts questionnaire survey, websites observations and interviews as its research methodology. Respondents are selected from the people that involved as customers in Kuala Kangsar Municipal Council public services website. There are various backgrounds of people such as executives, non-executives and self-employs. Questionnaire forms were sent out to 100 people throughout Kuala Kangsar. From 63 copies of usable questionnaire, the overall service quality is rating agreeable. The assurance dimension has the highest gap difference between perception and expectation. However, overall results have high expectation on all dimensions of quality management practices towards customer satisfaction in Kuala Kangsar Municipal Council public services website. The outcomes of the study will help local governments in Malaysia understanding better for a process that leads to continual improvements in the organization that, in turn, result in customer satisfaction. Contribution/ Originality
The move to bring space tourism into Malaysia is not something new to the country. The idea has caught the attention of the mass media way before the successful return of our Angkasawan Negara. The hype of this idea is not of the interest of this paper. This paper is more fascinated to understand the relationship between space tourism and space industry. Thus, this paper aims to study the possible implications of space tourism to the development of space industry in Malaysia. The study is basically undertaken based on papers written locally and internationally in regards to the topic. Analyses are made thereupon to deduce all possible implications and hence leading to the final conclusion. This paper will suggest the right stand that Malaysia should take in dealing with space tourism proposals. Contribution/ Originality
This study is one of very few studies which have investigated the relationship between space tourism and space industry especially in Malaysian climate. This study will be a useful reference for policy maker in Malaysia and other relevant countries in dealing with space tourism proposals with respect to space industry development. Business & Management » Journal of Tourism Management Research » Month: 12-2014 Issue: 2
Diagnosis of the Process of Building Relationships between Customer and Company and Company and Employee
Research Article
Author(s):
Journal: International Journal of Management and Sustainability
In the article the authors address the problem of the growing significance of measuring intangible assets of an organization and its increasing influence on the market position of companies. Within the set of intangible assets of an organization the authors focus on the problems of measuring employee motivation and customer satisfaction. As the results of these studies show, by nature non-quantifiable issues are key aspects of building market position of the twenty-first century company. To make an accurate diagnosis of the issues discussed in the work the authors present structural equation modelling method (SEM), as an effective tool for the presentation of the process of building complex marketing phenomena such as both employee motivation and customer satisfaction. Presented in this paper the results of our’ own studies show (in the measurement of employee motivation and customer satisfaction) performed SEM modeling confirm the high efficacy of these tools in the area of measuring the phenomena studied with the determination of the main success factors within the analyzed issues. The results show that the structural equation modeling is now regarded as the most advanced and simultaneously accurate method of measurement within the analysis of intangible assets of an organisation. Thanks to the structural equation modelling investigator obtains the exact knowledge about the perception of the company by its main stakeholders (internal - employees or external - customers), so it can match the management of the company to meet the needs and expectations of the market, which in in the strategic perspective, ensures the company sustainable competitive advantage and strong market position. Contribution/ Originality
This study contributes in the existing literature, which deals with the usage of the SEM modeling in examination of the complex marketing phenomenon building processes. Presented researches proofs that the described methodology can be treated as the highly efficient diagnostic tool which enables managers to preciously determine the main success factors of both customers satisfaction and employee motivation building processes. Business & Management » International Journal of Management and Sustainability » Month: 09-2014 Issue: 9
Improving the Perceived Quality of Private Brands Using Co-Branding: The Role of Brand Equity and Store Image
Research Article
Author(s):
Journal: International Journal of Management and Sustainability
Private brands are typically regarded as lower quality products because of their lower price. Co-branding could be an effective strategy for retailers because it can enhance the quality image of a private brand. This study investigated the effects of the brand equity of national brands and store image on the consumers’ quality perceptions and purchase intentions toward co-branded private brands. We conducted a survey of 354 consumers with purchase experience in a leading convenience store chain in Taiwan. We found that the brand equity of national brands and store image both affect quality perceptions and purchase intentions for co-branded products. We also found that store image has not only an indirect effect on purchase intention through quality perception, but also a direct effect on purchase intention. However, brand equity has only an indirect effect on purchase intention through quality perception. Contribution/ Originality
Abstract