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Fe (VI) as an oxidant has a higher oxidation potential than ozone, hydrogen peroxide, permanganate or chlorine.Demanding environmental regulations encourage the use of ferrate as a decontaminating agent of choice. Thus, the purpose of this work is to identify and optimize the time and drying temperature of stable to ambient K2FeO4 by wet means facilitating their storage and transport. Wet synthesis is performed by attacking ferric sulfate FeSO4, 7H2O by ClO- hypochlorite with a chlorometric degree of 50 ° F in a concentrated medium KOH, at a temperature of 55 ° C. The drying time is of the order of 12 hours at a temperature of 120 ° C. The obtained result was characterized by UV spectrophotometer by measuring the optical density at a wavelength of 507 nm. Contribution/ Originality
The interactions of anionic dye, Mordant Red7 with two different cationic ligands (ethanol amine and tallow amine) were studied in acidic aqueous solution using UV–VIS absorption spectroscopy. The dye interacts strongly with oppositely charged ligands. The results have shown that the maximum absorbance of the dye decreased gradually after addition of opposite charge ligand, and also shows the emergence a new absorption band. The new peak was attributed to the formation of dye aggregation by intermolecular forces such as hydrophobic forces attraction, Van der Waals forces and hydrogen bonds. The binding constant (Kc) values of the dye to cationic ligands have been determined by means of Benesi–Hildebrand equation. The magnitude of Kc is large for tallow amine 43.05 x 103mol-1 L compared to ethanol amine 1.245 mol-1 L. This is because; tallow amine able to self-assemble into micelles (surfactant) at a specific concentration called the critical micelle concentration (CMC), thereby, the dye binding to micelle of tallow amine surfactant. On the other hand “ethanol amine does not form micelles”. The standard free energy change ΔG◦ for ethanol amine and tallow amine for the complexation process have also been determined. Contribution/ Originality
The interactions between dyes and ligands are an important in many industrial applications such as detergency, emulsion polymerization, enhanced oil recovery, drug delivery and textile dyeing and subjects of numerous investigations. The purpose is to define physical interactions and focusing on the influence of ligand structure on aggregation of dyes. However, until more recently, an understanding of the nature of molecular interactions between dyes in solution lacked much clarity. The main objective of this project was to study the effects of chemical structure and concentration of ligand (surfactant) on the solubilization and aggregation of dyes in aqueous solution. For this reason, the interactions of anionic Mordant Red7 with two different cationic solutions were investigated spectrophotometrically and optimization conditions of aggregations and calculate the binding constant and standard free energy. Chemistry & Materials Sciences » International Journal of Chemistry and Materials Research » Month: 06-2015 Issue: 6
A Study on Whether Assistive Devices Are Needed for Dementia Elderly in Dementia Day Care Centre
Research Article
Author(s):
Journal: International Journal of Natural Sciences Research
The aim of this paper is to seek whether there is a current or future need for the devices to be used in dementia day care centre based on the Malaysian context. This is due to the community has not yet familiarize with such devices for cognitive use as there is limitation in terms of reaching the product itself in the local market. Moreover, there are few research studies linking the needs of dementia, people and their acknowledgement of utilizing the gadgets. Dementia is a mental illness that demonstrates a decrease in cognitive capacity and memory, which generally affects the seniors. Studies show that the number of elderly affected with dementia keep rising and this phenomenon has grabbed a lot of people’s attention. Due to this matter, there are a lot of experimental and exploration researches being conducted that are correlated with assistive devices for this cohort. For this research, observations, checklist and interview session were used as instruments for data collection. Two of the dementia day care centers were selected as the case studies. Assistive device is a tool designed to facilitate and enhance human capabilities for everyday use basis. Its existence is proven to bring tremendous help for people with disability to help them to be independent and carry on with their daily routine, analyze the collected data of the study regarding whether there are needs for the devices to be included in the dementia day care center program. Suggestions and recommendations for future research were given in the end based on the conclusions achieved. Contribution/ Originality
The paper’s primary contribution is finding information on suitable types of assistive devices to be used in the dementia day care center in Malaysia. These facilities are important to assist the dementia and in most cases they are also disabled persons, to help them to be independent and carry on with their daily routine. Engineering » International Journal of Natural Sciences Research » Month: 04-2015 Issue: 4
Active Tectonics of Hamedan Area, West Iran
Research Article
Author(s):
Journal: International Journal of Geography and Geology
Hamedan area has located in the Sanandaj-Sirjan belt in the west Iran. Geomorphic indices of active tectonics are useful tools to analyze the influence of active tectonics. These indices have the advantage of being calculate from Arc GIS and remote sensing packages over large area as a reconnaissance tool to identify geomorphic anomalies possibly related to active tectonics. This is particularly valuable in where relatively little work on active tectonics based on this method was done, so this method is new and useful. Six geomorphic indices were calculated in the study area. Through averaging these indices we obtain index of active tectonics (Iat). The values of the index were divided into classes to define the degree of active tectonics. Therefore, relative tectonic activity was calculated and their values were classified and analyzed in three groups. The low class of Iat is mainly in the sub-basins of 1,7,10,11,16,22,24, 27&28 While the rest of the study area has moderate active tectonics in the sub-basins of 2 ,3 ,4 ,5 ,6 ,8 ,9 ,12 ,13,14,15,17,18,20,21,23,25,26 and high in the sub-basins of 19. Our results show that the moderate value has located along faulted area, which shows 3 class of relative tectonic activity. Contribution/ Originality
This study documents active tectonics of Hamedan area, west Iran, for the first time. Energy & Environmental Sciences » International Journal of Geography and Geology » Month: 06-2015 Issue: 6
Calcareous Nannofossils Events of Nephrolithus Frequens Zone to Markalius Inversus Zone in Section of Kazerun, Zagros (Iran)
Research Article
Author(s):
Journal: International Journal of Geography and Geology
One of the most complete Late Maastrichtian to Early Danian sequences contains the Kazerun section of West Fars Province, Zagros basin of Southwestern Iran. The present investigation identifies index species, 15 Genera and 22 Species of nannofossils in this boundary. Calcareous nannofossils, which observe in Cretaceous-Paleogene boundary strata, are believed to be appropriate means for biostratigraphical study. The majority of Cretaceous-Tertiary boundary (K/Pg) strata are made up of grey shale and then purple shale, respectively. The acquired nannofossils show continuity in K/Pg boundary in Western part of Fars Province. This agrees with the existence of Nephrolithus frequens zone, which predicts the age of late Late Maastrichtian and Markalius inversus zone which describes the age of Early Paleocene (Early Danian). Also, the examination of calcareous nannofossils of the Kazerun section at Zagros basin enabled us to recognize standard biozones defined in Mediterranean regions, especially Tethysian domain. Contribution/ Originality
This study is one of very few studies which have investigated based on calcareous nannofossils in Zagros. Stratification Cretaceous-Paleogene series indicate the samples in relation to Neotethys basin. Also, the environmental conditions of succession that are a part of Neotethys indicate marine and tropical environment in intervals of K/Pg at low latitudes. Energy & Environmental Sciences » International Journal of Geography and Geology » Month: 07-2015 Issue: 7
Comparative Analysis of Technical Efficiency of Milk Production Systems in Uasin Gishu County of Kenya
Research Article
Author(s):
Journal: International Journal of Business, Economics and Management
In Uasin Gishu County the rapidly declining household land sizes are a pre-requisite to increased intensification in dairy production. Although the three dairy production pathways are used by farmers in the County, it has not been established which one of them would be comparatively competitive to enhance commercialization process and lead to attractive returns to smallholders investing in milk production. The objective of this paper was to determine the economic efficiency of smallholder milk production under different intensification methods. A sample size of 246 smallholder dairy farmers was selected in Uasin Gishu County using stratified random sampling method. Using both primary and secondary data, economic efficiencies were evaluated utilizing Cobb-Douglas stochastic frontier production function. The result of the analysis indicate that presence of technical inefficiencies had effects in milk production as depicted by the significant estimated gamma coefficient of each model, the generalized likelihood ratio test and the predicted economic efficiencies within the dairy farms. Technical efficiency increased with the level of intensification of milk production with open grazing, semi-zero grazing and zero grazing recording a mean score of 0.54, 0.57 and 0.81 respectively. The maximum likelihood estimates for technical efficiency was an increasing function of cost of feeds and equipment in the three production systems with statistical significance of 5%. Market access condition the technical efficiency of milk production especially for this highly perishable product. Educational opportunities for farmers lead to initiative, innovation and improvements. There is need to increase the level of intensification in milk production to enhance technical efficiency. Contribution/ Originality
This study contributes in the existing literature on competitiveness. It uses new estimation methodology for estimating technical efficiency. It is one of very few studies which have investigated livestock performance. The paper contributes the first logical analysis of efficiency and this increased with intensification. This study documents milk production efficiency. Economics » International Journal of Business, Economics and Management » Month: 06-2015 Issue: 6
Impact of Inflation on Per Capita Income in Emerging Economies: Evidence from BRICS Nations
In this paper an attempt has been made to analyse the impact of Inflation on per capita income of emerging economies. In order to achieve the objective of the study the researchers have taken five major emerging countries of the world which are the members of BRICS. For the purpose of analysis the data related to thirteen years have been taken from 1999 to 20011. After employing the regression model, the results confirm that independent variable (inflation) do not statistically influence the dependent variable (Per Capita Income) in the three countries which are India, Brazil and South Africa. However, in the other two countries (China and Russia) the findings affirm the independent variable (Inflation) do statistically influence the dependent variable (Per Capita Income).Therefore, it can be concluded that a change in the inflation can not necessarily bring a change in the per capita income of the country. Contribution/ Originality
The study investigated marketing strategies and students’ enrolment in private secondary schools in Calabar Municipality, Cross River State. One research question was raised and two null hypotheses formulated to guide the study. Thirty two (32) school administrators in 32 private secondary schools in the study area constitute the study population and were used intact as the study subjects. Data were collected using a 30-item research questionnaire titled “Marketing Strategies and Students’ Enrolment Questionnaire (MSSEQ). The obtained data were analyzed using Mean, Population T-Test and Pearson Product Moment Correlation Coefficient. The results revealed some marketing strategies that can be used in private secondary schools to boost students’ enrolment in their order of perceived effectiveness. It also indicated that the extent private secondary school administrators adopt marketing strategies in enhancing students enrolment is significantly low in most of the studied school. The results further showed that there is significant relationship between marketing strategies adoption and student enrolment. Based on the findings, it was concluded that adopting effective marketing strategies in private secondary schools can enhance increase enrolment which will expand school income opportunity for sustainability and quality service delivery of the organization. It is therefore recommended that marketing strategies such as school website/social media, quality school programmes, infrastructural development, media adverts should be used to boost enrolment since it is a modern means of awareness creation and communicating values of the institution to the prospects. This will serve to increase enrolment rate, thereby increasing literate populace in the country for social and economic well-being. Contribution/ Originality
The paper’s primary contribution is finding of some marketing strategies that can be adopted by private school administrators to facilitate students’ enrolment. Its implementation will afford the absorption of admission left over from public schools. This will enable reduction in number of admission seekers and help increase literate populace in Nigeria. Private schools can also generate more income from enrollees for sustainability. Arts and Education » International Journal of Education and Practice » Month: 05-2015 Issue: 5
Availability and Use of Instructional Materials in the Teaching of Conflict and Conflict Resolution in Primary Schools in Nandi North District, Kenya
Research Article
Author(s):
Journal: International Journal of Education and Practice
This paper examines the availability and use of instructional resources necessary for teaching Conflict and Conflict Resolution as a topic in Social Studies subject in primary schools in Nandi North District in Kenya. The study was carried out through descriptive survey. The study population included Social Studies teachers in Kosirai Division of Nandi North District. From this population, a sample of 45 standard seven Social Studies teachers was drawn using purposive sampling. The instruments used for data collection were: a questionnaire, document analysis and classroom observation checklist. Descriptive statistics namely: frequencies and percentages were used to analyze the data. The findings of the study showed that many of the primary school Social Studies teachers had not attended any in-service courses to induct them on how to teach emerging issues like Conflict and Conflict Resolution in the current primary curriculum. The teachers also lacked sufficient instructional materials for effective teaching of the topic. The conclusion drawn from the study was that the current preparation of teachers to teach Conflict and Conflict Resolution is inadequate with regards to their ability to design relevant teaching and learning resources and effectively use them in the teaching and learning process. In addition the available instructional materials in the sampled schools were insufficient. The study recommended the need for Social Studies teachers to be retrained and sensitized on the appropriate instructional materials for teaching Conflict and Conflict Resolution. Contribution/ Originality
Learning occurs best when a multiplicity of senses are involved, other than overreliance on verbal communication alone. Instructional materials are quite important for effective teaching of conflict and conflict resolution. As such, this study contributes in the existing literature of instructional technology because there exist a lot of constraints in the effective teaching of Social Studies and by implication conflict and conflict resolution in Kenyan schools. This study will be useful to teachers who will carefully select and skillfully handle the resources to make their teaching effective. Besides they will be able to know the criteria for selecting and evaluating resources. This study provides information to Ministry of Education on the prevalent practices/approaches regarding the implementation of the topic (being an emerging issue) in the primary Social Studies curriculum. It will also provide information on instructional materials to publishers so that they can prepare relevant teaching/learning materials. Arts and Education » International Journal of Education and Practice » Month: 06-2015 Issue: 6
The Eigenfrequencies of a Real Structure Excited By an Internal Noise
Research Article
Author(s):
Journal: International Journal of Natural Sciences Research
This research work attempts to present an experimental study on the structure of the former laboratory of vibration and structural dynamics in the technological hall that belong to Bechar University. This study tries to determinate the real behavior of this structure. The structure is exited by background noise generated by a vibrating table compacting concrete, placed inside the laboratory, after we simulate this noise with an electrodynamics shaker. The response of the structure was captured by a tri-axial accelerometer. The experimental results are presented under an auto spectrum, for determining the eigenfrequencies of the structure, this values are compared with those obtund from a numerical simulation bases on the finite elements method. Contribution/ Originality
This study contributes to the determination of the real behavior of a structure, the background noise is used as excitation (real noise), so it has several advantages those conventional excitations, such as:
- The experimental time is reduced
- The absence of excitation material
- The cost of the measures is very low compared to other solicitations
Agent-based simulation was performed for various contribution games. The amount of contribution can be constant or variable and the first few contributions are less, more, or equally important than the last few. We found that the results strongly depend on the participating agents’ personalities. Two types of personalities were investigated: Pavlovian and greedy. Our simple formula (Equation 2) provides valuable information about the outcomes of N-person games for Pavlovian agents. Contribution/ Originality
This study uses a new approach to the study of contribution games and provides new results. Economics » Games Review » Month: 06-2015 Issue: 1
Determining the Optimal Density of Neka Using Fractal Method and the Study of Its Geological Situation
Research Article
Author(s):
Journal: International Journal of Geography and Geology
In discovery geophysics, the primary aim is to determine the density of the studied targets which have definite density difference from host rocks. In this study, we express a method to determine the density of Bouguer plane, called fractal method. This method is based on minimization of surface roughness of Bouguer anomaly. From fractal dimension, the surface is used as a roughness criterion of Bouguer anomaly. Using this method, we can determine the optimum density of Neka region to use for modifications and monitoring the results in isostatic situation of region. Contribution/ Originality
This paper is aimed to identify the key factors on behavioural patterns that affect audiences in making decision to watch films by using the techniques in multiple regressions (MR). The success of a country’s film industry is determined by the collaboration between film producers and audiences. Audiences are a major contributor that will determine the success of a film, while producers is the main supplier to provide films to the audiences. Mathematical modelling concept is used in the methodology where two categorical variables, selected after factor analysis, are transformed into dummies. The search for significant factors would involve data cleaning, factor analysis, dummy transformation and four-phase model building. The model-building phases will incorporate the procedures of selecting the best model involving multicollinearity test using the variance-based approach (VIF) below 5. Results revealed that the best model obtained consists of factors on interest, family, friends, the internet and printed medium of posters and brochures which are influential in attracting audiences. This study has therefore extended our knowledge to build bridges between two different fields, that is scientific and non scientific through the concept and methodology of modelling, and consequently, help in advertising and marketing of the film industry by influencing the perceptions of audiences towards cinemas. Contribution/ Originality
This study uses new estimation methodology in Social Sciences where significant factors in real-world problems are identified; in this paper, behavioral patterns of film viewers in Malaysia. The mathematical modelling approach with multicollinearity removals and elimination of insignificant factors, besides other statistical procedures and tests are incorporated for model’s robustness. Social Sciences » Humanities and Social Sciences Letters » Month: 09-2015 Issue: 3
A Study on Gravimeteric Situation in East of Uromieh Lake Region with Determination of Suitable Bouguer Density
Research Article
Author(s):
Journal: International Journal of Geography and Geology
In this paper, the optimal density determined using fractal geometry to Urmia region in this way trying to minimize the topography of the region. Using this method, we can obtain the Bouguer anomaly optimum density east of Uromieh Lake and turn to the regional gravitation. Contribution/ Originality
In this work, the advection diffusion equation is solved in two dimensional space (x, z) which depends on time using Laplace transform technique to evaluate crosswind integrated of pollutant concentration per emission rate. Two schemes of the eddy diffusivities to get two models (1&2) were applied to evaluate crosswind integrated concentration per emission rate according to boundary layer parameterization. Terabassi et al model was taken as a reference model. Comparison between these two models, reference model and observed data were carried out. The observed Copenhagen data set is composed of SF6 tracer due to dispersion experiments carried out in Northern Copenhagen, 20 minutes averaged measured concentrations were used.One finds all models were inside a factor of two. Model 2 and reference model were better when compared with the observed data than model 1 with respect to NMSE. The two models are better with respect to FB than reference model. All models were good with respect to the correlation coefficient except model 1.Finally, we can conclude that predicted (Cp) crosswind-integrated concentration normalized with the emission source rate for all models were inside a factor of two with observed data (Co). Crosswind- integrated concentration normalized with the emission source rate for all models were good when compared with observed data via downwind distances. Contribution/ Originality
This study contributes in the existing literature with solving the advection diffusion equation in two dimensional spaces (x, z) which depends on time using Laplace transform technique to evaluate crosswind integrated of pollutant concentration per emission rate. Two schemes of the eddy diffusivities to get two models (1&2) were applied to evaluate crosswind integrated concentration per emission rate according to boundary layer parameterization. Terabassi et al model was taken as a reference model. Comparison between these two models, reference model and observed data were carried out. This study uses new modeling proposal for estimation of crosswind-integrated concentration normalized with the emission source rate. Energy & Environmental Sciences » Journal of Atmosphere » Month: 06-2015 Issue: 1
Enhancement of Pyrolysis Yield Distribution and Particulate Emission of Empty Fruit Bunches by Washing Pre-Treatment
Empty fruit bunches (EFB) are treated with distilled water at different washing medium temperature. The effects on the yield distribution of pyrolysis products and its particulate emission released are studied via feedstock behaviours analysis and the effectiveness of washing pre-treatment. Room temperature washing medium is considered as the optimum washing medium condition of pre-treatment in order to provide better qualities of feedstock for pyrolysis work. The feedstock are possessed with minimal weight percentage of ash content, and acquired great amount of volatiles matter and energy value of 87.63 wt% and 18.04 MJ/kg, respectively. Furthermore, yield distribution of EFB pyrolysis products are enhanced to around 40.98 wt% of bio-char, 55.08 wt% of pyrolysis liquid and 3.93 wt% of gas. Particulate emissions of EFB feedstock are described accordingly by three combustion phases of pyrolysis process. The raw/untreated EFB was revealed to release higher amount of particulate emission along the pyrolysis activity as compared to the treated EFB feedstock. Contribution/ Originality
The paper’s primary contribution is finding that the properties of empty fruit bunches are improved by the employment of water washing pre-treatment. Better feedstock behaviours will promoting positive influence towards the yield distribution of pyrolysis products at minimal release of the particulate emission during burning activity. Energy & Environmental Sciences » Journal of Atmosphere » Month: 12-2015 Issue: 2
Effects of Dried Rumen Contents Level in Rations on the Performance of Shugor Desert Sheep in Halfa Elgadeda, Kassala State, Sudan
Twelve Shugor Desert lambs at 9-12 month old and weighing about 25kg were used to study effects of different levels of dried rumen contents in rations on lamb’s performance in Halfa Elgadeda, Kassala State, Sudan. The animals were divided into three groups according to body weight and allocated at random to isonitrogenous and isocaloric rations with 0, 5 or 10% dried rumen contents. They were offered the rations ad lib. in one meal at 8 am. They were allowed a 15 days preliminary period and fattened for 49 days. Barseem (Medicago sativa) was fed once weekly. The data was statistically analyzed according to the completely randomized design. Final BW, daily feed intake, total weight gain and daily weight gain varied among different levels of dried rumen contents in rations, but not significantly (P>0.05). They were highest in animals fed 10% dried rumen contents and least in animals fed no dried rumen contents. Final BW (kg) was 30.27, 31.25 and 31.75 in animals fed 0, 5 and 10% dried rumen contents, respectively. Daily feed intake (kg/day) was 01.20, 01.27 and 01.28, respectively. Total weight gain (kg) was 4.25, 4.63 and 5.75, respectively. Daily weight gain (g) was 150, 165 and 207, respectively. Feed conversion ratio varied among levels of dried rumen contents in rations, but not significantly (P>0.05). It was 8.81, 7.87 and 7.61 in animals fed 0, 5 and 10% dried rumen contents, respectively. Contribution/ Originality
This study is one of very few studies which have investigated the effect of dried rumen content on the performance of shugor lambs. Its primary contribution is finding that dried rumen contents had no negative effects on lambs’ performance and it can be added up to 10% in the rations. Agricultural Sciences » Animal Review » Month: 12-2015 Issue: 4
Comparative Study of Transmission Line and Cavity Model of Rectangular Microstrip Antenna
Research Article
Author(s):
Journal: International Journal of Natural Sciences Research
In this paper a comparative study is carried out to estimate the performance of transmission line and cavity models of rectangular microstrip antenna mounted on six dielectric substrate materials with variable substrate heights. An artificial intelligence technique, namely: MATLAB based Adaptive Neuro-Fuzzy Inference System is used to optimize the length and width of the antenna. Random data sets are generated and experimental data are used to carry out the optimization of various antenna parameters to cover almost entire cellular spectrum. With operating frequency of 2.1GHz, we analyze the bandwidth of the antenna of both the models. The simulation results predict that the cavity model of rectangular microstrip antenna perform well over transmission line model with thick substrate while transmission line model is better at low dielectric constant and thin substrate. Contribution/ Originality
The manuscript is the outcome of original research work carried out by the authors Engineering » International Journal of Natural Sciences Research » Month: 06-2015 Issue: 6
Synthesis and Antibacterial Evaluation of 5-{(E)-[4-(2”,5”-Dioxo-2”,5”-Dihydro-1h-Pyrrol-1-Yl)Phenyl]Diazenyl-2-Methyl-N3-Phenyl-3-Thiophenecarboxamide Analogues
Research Article
Author(s):
Journal: International Journal of Chemistry and Materials Research
A series of thiophene-carboxamide analogues (1a-c) were synthesized by incorporating N-phenylmaleimide and 5-amino-4-substituted-(2,4-dimethylphenyl)-2-methyl-3-thiophenecarboxamide and their structures were assigned by studying their spectral data. The synthesised compounds were tested against Staphylococcus aureus and Escherichia coli using agar-in-well diffusion and broth micro dilution methods. The zone of inhibition values ranged from 20 – 24 mm against the two test organisms for all the compounds tested (1a-c). The result of the minimum inhibitory concentration (MIC) and minimum bactericidal concentration (MBC) showed that all the test compounds inhibited and completely killed S. aureus and E. coli at a concentration range of 0.63 – 2.50 µg/mL and .031 – 2.50 µg/mL respectively. The MBC value of compound 1a was the same as that of the standard drug (ciprofloxacin) used on E. coli (0.63 mg/mL) and S. aureus (0.25 µg/mL). Contribution/ Originality
This study contributes in the existing literature, some new thiophene-carboxamide derivatives and their antibacterial activities. Chemistry & Materials Sciences » International Journal of Chemistry and Materials Research » Month: 07-2015 Issue: 7
An Analysis of Purchase Behavior of Generation Y in Kenya
Research Article
Author(s):
Journal: International Journal of Business, Economics and Management
Due to the unique buying behavior of Generation Y, it has become a target of research in developed and emerging markets. This is because, Generation Y comprises of a large demographic segment of consumers with high spending power. Despite this, the buying behavior of Generation Y is not well understood in Kenya. The buying behaviors of Generation Y in developed and emerging markets cannot be applied in developing countries like Kenya, given that factors considered important by Kenya’s Generation Y when making purchase decisions might be different from those in emerging and developed markets. The purpose of this study was to analyze the factors considered important when generation Y in Kenya is making a purchase decision. This knowledge is important because it could influence the marketing strategies of manufacturing firms in Kenyan market. A random sample 1000 generation Y individuals was used, and their feelings about importance of each factor was rated using a Likert scale. Interviews were conducted using a structured questionnaire, and data was analyzed using descriptive statistics. Results indicated that generation Y in Kenya considers quality, price and durability of the product, efficiency and performance of brand, discounts offered and the company when selecting products/brands. The results further indicated that Generation Y got information when making purchase decision from testing and using the product (experience), friends and internet. It was also evident that respondents will recommend the same brand/product to another person and they make a repeat purchase of the same brand when satisfied after using a product. When dissatisfied with a product/service purchased, most of Generation Y consumers will switch to another brand and grumble to friends and relatives. Generation Y in Kenya considers investing in a business, buying a mobile phone and buying a laptop when they have extra cash as very important. Contribution/ Originality
This study is one of the few studies which have investigated generation Y purchase behavior. For the first time, factors important to Generation Y purchase behavior in Kenya have been brought out. A part from the mean, standard deviation was computed to show the difference of importance of factors. Economics » International Journal of Business, Economics and Management » Month: 07-2015 Issue: 7
Abstract