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Journal of New Media and Mass Communication

June 2020, Volume 6, 1, pp 1-7

Analysis of Social Media Utilization by Students in Higher Education: A Critical Literature Review of Ghana

John Demuyakor

John Demuyakor 1

  1. Institute of Communication Studies, Communication University of China Beijing, China. 1

on Google Scholar
on PubMed

Pages: 1-7

DOI: 10.18488/journal.91.2020.61.1.7

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Article History:

Received: 09 January, 2020
Revised: 12 February, 2020
Accepted: 16 March, 2020
Published: 07 April, 2020


Social media has drastically changed the communication perspective of the world through different aspects, both positively and negatively. The existence of social media has made it easy for scholars and non-scholars to pass information in the form of communication as well as has boosted businesses through online advertising and selling. Social media is enhanced by different aspects and forms of technology hence it is safe to say the two go hand in hand in depicting a social and now our academic world. Social media and Institutions of Higher Education work together to explore different skills including critical thinking, collaborations, and knowledge construction. This means that students, lecturers, and professors benefit differently from social media. For instance, in certain countries, social media is accepted as a tool for teaching and learning. Ideally, through social media, one is able to attend online classes without necessarily appearing physically at the lecture hall. In a country like Ghana, social media has paved ways to very many teachers and students in higher educational institutions who have benefited differently. This paper focuses on a literature review of social media utilization by students in higher educational institutions in Ghana. Other concepts of social media will also be explored including the positive and negative effects of social media on students and professors in tertiary education.
Contribution/ Originality
This study contributes in the existing literature by logically analyzing the utilization of the social media by students in the higher education institutions in Ghana. Therefore, it documents how the social media tools can be used to promote teaching and learning as a well as its effects on education across the globe.


Social media, Students, Higher educational institutions, Technology.


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This study received no specific financial support.

Competing Interests:

The author declares that there are no conflicts of interests regarding the publication of this paper.


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