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Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia

Mohammad Rashed Hasan Polas


Mohammad Imtiaz Hossain


Abdul Saboor Asheq


Nihad Hossain


Md. Akib Javed


Li. Nianyu

Mohammad Rashed Hasan Polas 1

Mohammad Imtiaz Hossain 2 Abdul Saboor Asheq 3
Nihad Hossain 2 Md. Akib Javed 2 Li. Nianyu 2 

  1. PhD Candidate, Center for Post Graduate Studies, Limkokwing University of Creative Technology, Malaysia. 1

  2. Independent Researcher, Faculty of Economics and Management, University Putra Malaysia, Malaysia. 2

  3. Independent Researcher, Binary Graduate School, Binary University, Malaysia 3

Pages: 248-263

DOI: 10.18488/journal.62.2019.65.248.263

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Article History:

Received: 01 April, 2019
Revised: 08 May, 2019
Accepted: 21 June, 2019
Published: 28 August, 2019


This study examines the relationships between product quality, service quality, pricing strategy and store attributes with customer satisfaction through perceived value using a sample of 211 from 3 hypermarkets in Malaysia. Our results reveal that there are relationships between product quality, service quality and store attributes with perceived value. Furthermore, a positive and significant relationship is also found. However, this study didn’t find any conventional relationship between pricing strategy and perceived value. This study adds to the growing literature of sustainable development of hypermarket. Recently, International marketplace is targeted by so many hooked up outlets, because they're searching out new capacity marketplace growth. This study focuses on determining the factors that influence on customer satisfaction in the hypermarkets. It is to identify the reasons that impact on customer satisfaction towards hypermarket in Malaysia. In addition, this investigation considers the most noteworthy explanations that improve customer satisfaction towards hyper markets in Malaysia.
Contribution/ Originality
This study is one of the very few studies which have investigated the relationship between product quality, service quality, pricing strategy and store attributes on perceived value towards customer satisfaction for the sustainable development of hypermarket through empirical analysis and analyses whether customers become satisfied through the perceived value.


Service quality, Perceived value, Customer satisfaction, Sustainability, Hypermarket, Malaysia.



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This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


Mohammad Rashed Hasan Polas coordinated the project and drafted this paper; Mohammad Imtiaz Hossain and Abdul Saboor Asheq provided conceptual input and comments contributed to writing/revising main parts of the article; Nihad Hossain , Md. Akib Javed and Li. Nianyu contributed to data collection, data analysis and formatting the paper. We sincerely thank and acknowledge the valuable time and cooperation given by Professor Dr. Asif Mahbub Karim, Dean, Binary Graduate School, Binary University of Management and Entrepreneurship, Malaysia.

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( 89 ) The Moderating Effect of Governance Mechanisms on the Relationship Between Innovation Strategy and the Performance
( 90 ) Public-Private Partnership as a Strategy for E-Governance Funding in Africa: The Gains and the Pains
( 91 ) Employee Loyalty and Organizational Citizenship Behaviour in the Port Harcourt Area Command of the Nigeria Police Force
( 92 ) Effect of Institutional Factors on Foreign Direct Investment in Nigeria
( 93 ) Macroeconomic Indicators and Capital Formation Growth in Nigeria: A New Evidence
( 94 ) Foreign Capital Inflows and Unemployment in Nigeria: A New Evidence from ARDL-Bounds Testing Approach
( 95 ) Electronic Banking Innovations and Selected Banks Performance in Nigeria
( 96 ) An Empirical Investigation into the Key Drivers of Economic Performance in the CEMAC Zone: A Panel Corrected Standard Errors Approach
( 97 ) Forecasting Equity Index Volatility: Empirical Evidence from Japan, UK and USA Data
( 98 ) Disaggregated Foreign Capital Inflows and Economic Growth in a Developing Economy: Empirical Evidence from Nigeria
( 99 ) The Importance of Public Administration Towards Achieving Good Governance for Positive National Development by Using SmartPLS 3
( 100 ) Assessment of Dual Carriageway for Sustainable Socio-Economic Development in Ado Ekiti, Nigeria
( 101 ) Industrialization and Economic Growth in Sub-Saharan Africa: The Role of Human Capital in Structural Transformation
( 102 ) Trade Policy and Democracy for Development in Central African Countries
( 103 ) Exchange Rate and Foreign Reserves Interface: Empirical Evidence from Nigeria
( 104 ) Forecasting Prices of Three Important Agricultural Crops in Bangladesh
( 105 ) External Debt and Economic Growth: Two-Step System GMM Evidence for Sub-Saharan Africa Countries
( 106 ) The Impact of Organisational Culture on Public Sector Performance: A Case Study of Local Authorities in Zimbabwe
( 107 ) Foreign Direct Investment in Zimbabwe: The Role of Uncertainty, Exports, Cost of Capital, Corruption and Market Size
( 108 ) Gamification on Sales Force Performance in Nigeria Bottling Company
( 109 ) Foreign Direct Investment - Growth Linkage in Sub-Saharan Africa: Is Governance a Mediating Factor?
( 110 ) An Investigation of the Impact of Organisational Structure on Organisational Performance
( 111 ) Study on the Effect of Foreign Investment on Anhuis Industrial Structure Optimization
( 112 ) Exploring the Asymmetric Linkage between Commodity Prices and Fiscal Performance in Nigeria
( 114 ) Effects of Socio-Cultural Diversity on the Performance of Private Health Care Organizations in Kogi State
( 115 ) Organizational Memory and Employee Performance in Federal Parastatals in Enugu State of Nigeria
( 116 ) The Effect of Corporate Social Responsibility Disclosure on Corporate Financial Performance
( 117 ) Exchange Rate Pass-through to Prices: VAR Evidence for Albania
( 118 ) Can Small-Cap Active Funds Substantially Outperform the Market Over Time?
( 119 ) Exchange Rate Volatility, Foreign Exchange Market Intervention and Asymmetric Preferences
( 121 ) German Exports, Economic Growth and Foreign Demand: An Analysis of the Period 2000–2017
( 122 ) Multivariate Analysis in Formulation of the Benefit-Cost Index Related to the Sugarcane Production System in the Quirinopolis Municipality Productive Center, Goias, Brazil
( 123 ) Does External Borrowing Affect Economic Growth? A Revisit of the Age-Long Debate for Nigeria
( 124 ) Determinant of MSMEs Performance and its Impact on Province GRDP in Indonesia
( 126 ) Determinants of Financial Performance and its Impact on the Growth of Islamic Bank Assets on Indonesia
( 127 ) The Role of Social Security Program for Enhancing Seniors Longevity
( 128 ) Trade Union Performance and Industrial Relations Climate in the Nigerian Petroleum Sector
( 129 ) An Empirical Investigation of Real Exchange Rate Responses to Foreign Currency Inflows: Revisiting the Dutch Disease Phenomenon in South Asia
( 130 ) Evaluating the Model of Demand for Money in Nigeria
( 131 ) Entrepreneurship Training for Mitigating Unemployment in Nigeria: How have the Tertiary Institutions Fared?
( 132 ) Evaluating the Effectiveness of CAPM and APT for Risk Measuring and Assets Pricing
( 133 ) Do Derivative Instruments Increase Firm Risk for Indonesia Non-Financial Companies?
( 134 ) Determinant of Tax Revenue Effort in Sub-Saharan African Countries: A Stochastic Frontier Analysis
( 135 ) Developing a Conceptual Model for Antecedents of Resistance to Change towards Sustainable Construction Practices
( 136 ) Export- Led Growth Hypothesis for Ghana: A TVAR & TVECM Analysis
( 137 ) A Process Model for Conformance of Health Information Systems: Towards National Interoperability
( 138 ) Likely Effect of Gender and Education on Information Adoption and Utilization among Sugarcane Farmers in the Nyanza Region, Kenya
( 139 ) Change Management and Firm Performance of Selected Deposit Money Banks in Owerri, Imo State, Nigeria
( 140 ) The Effect of Disruptive Factors on Inventory Control as a Mediator and Organizational Performance in Health Department of Punjab, Pakistan
( 141 ) The Contingent Fit between Management Control System and Capabilities on Sustainability Performance
( 142 ) The Impact of Merger and Acquisition on the Financial Performance of the Nasdaq Listed Small Size Technology Companies
( 143 ) Exchange Rate Fluctuations and the Performance of Nairobi Securities Exchange Market in Kenya During the Coronavirus Pandemic
( 144 ) A Qualitative Analysis of the Impediments to Business Innovation and Information Management in Nigeria: A Policy Stance
( 145 ) Analysis of Demographic Factors on Perceptions of Inventory Managers towards Healthcare Performance
( 146 ) Contribution of Domestic Direct Investment and Direct Foreign Investment to Economic Growth in Indonesia Era Joko Widodo
( 147 ) The Euribor and EONIA Reform: Achieving Regulatory Compliance while Protecting Financial Stability
( 148 ) The Financial Decentralization Policy for Local Development in Cameroon: An Econometric Analysis
( 149 ) Innovation Efforts in the Face of Institutional Obstacles in Latin America
( 151 ) The Promise and Reality of Public Sector Reform – A Case Study of the Implementation of Trinidad and Tobagos Health Sector Reform
( 152 ) Sustainability Performance and Sustainable Development Goals
( 153 ) Impacts of Domestic Savings and Domestic Investment on Economic Growth: An Empirical Study for Pakistan
( 154 ) A Study on Financial Performance of Transport & Warehouses Firms Listed on the Hanoi Stock Exchange
( 155 ) IT Governance as Drivers of Dynamic Capabilities to Gain Corporate Performance Under the Effects of Environmental Dynamism
( 156 ) Fertility, Education, Labor Force Outcomes, and Cultural Acculturation of Immigrants
( 157 ) Child Support Enforcement and Infants Health Outcomes
( 158 ) Nexus among Foreign Exchange Reserve, Remittance and Trade Openness: An Empirical Investigation in the Case of Bangladeshi Economy
( 159 ) Is Foreign Direct Investment the Way Forward for Manufacturing Sector Renaissance in Nigeria?
( 160 ) The Impact of Military Spending on Economic Wellbeing in Nigeria
( 163 ) An Enquiry into the Contributions of Microfinance Institutions Towards the Development of Small Scale Business in Nigeria
( 164 ) Quality Management Practices towards Customer Satisfaction in Local Authority Public Services Website
( 165 ) Managing Public Perception towards Local Government Administration
( 166 ) A Factor Analysis Approach Towards a Study of the Factors Affecting Students’ Choice of Higher Education Institution: A Case Study of a Private Institution (Twintech International University College of Technology)
( 168 ) Conceptualisation of Lack of Discipline and Probity as the Main Cause towards Good Governance Practice
( 170 ) Effect of Brand Enhancement on Buying Behavior towards the Sport Sponsorship Companies in Riyadh, KSA
( 171 ) Self-Efficacy and Entrepreneurial Mindset: Towards Societal Re-Engineering
( 173 ) Towards a Proposal of a Local Authority Model Based on the Systemic Approach
( 175 ) What Explains the Overwhelmingly Positive Perception towards Microfinance Institutions? Application of Firth’s Logistic Regression in a Small Sample