Journal of Tourism Management Research (JTMR) is a peer-reviewed scholarly journal committed to advancing theoretical and practical knowledge in the interdisciplinary field of tourism. The journal aims to publish high-quality, original research—both conceptual and empirical—that contributes significantly to the evolving literature of tourism and its allied disciplines.

JTMR serves as a global platform for academics, practitioners, policymakers, and researchers to disseminate innovative ideas and critical insights related to the management, development, and marketing of tourism. The journal embraces a diverse range of methodological approaches, including qualitative, quantitative, and mixed-method research designs.

The scope of JTMR spans a wide array of tourism-related topics intersecting with multiple disciplines such as management, marketing, sociology, psychology, geography, political science, anthropology, statistics, mathematics, culture, and information technology. The journal values global contributions that reflect cultural, technological, and policy-based perspectives in tourism studies.

Key Areas of Interest

JTMR covers the following topics:

Tourism and Technology

• Digital marketing strategies for tourism and hospitality
• E-commerce and online travel agencies (OTAs)
• Mobile/wireless technologies in tourism operations
• Smart tourism and smart destination systems
• ICT applications in remote or underserved destinations
• GPS and location-based services

Tourism Management and Development

• Tourism product innovation and service design
• Strategic tourism planning and resource management
• Urban and rural tourism development
• Cruise tourism and niche market strategies
• Domestic tourism trends and policies
• Sustainable tourism development and eco-tourism

Socio-cultural and Behavioral Aspects

• Cultural and heritage tourism
• Tourist consumption behavior and decision-making
• Diversity and inclusion in cultural tourism
• Cross-cultural differences in tourism experiences and technology use
• Anthropology and sociological dimensions of travel

Economic, Environmental, and Policy Issues

• Corporate social responsibility in tourism
• Foreign direct investment (FDI) and tourism development
• Health and wellness tourism economics
• Environmental conservation and sustainable practices
• Foodservice and hospitality sector dynamics
• Human resource management in tourism industries
• Tourism’s role in regional and national economic growth

 Data and Analytics in Tourism

• Application of statistics, mathematics, and machine learning in tourism research
• Data-driven decision-making and market segmentation
• Technology-enhanced rural tourism
• Market research and consumer insights across provinces or regions

JTMR values research that contributes to the global dialogue on tourism and welcomes submissions from scholars across all continents. Contributions that reflect local insights with global relevance, demonstrate innovative applications of technology, or explore emerging or marginalized tourism contexts are especially encouraged.

The journal promotes academic integrity and originality. All manuscripts submitted to JTMR must be original works not previously published or under consideration elsewhere. Authors are required to follow the journal’s specific formatting and submission guidelines to ensure consistency and quality in presentation.