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Financial Risk and Management Reviews

June 2020, Volume 6, 1, pp 88-98

Decision Making of Charity Fund Allocation: Evidence from Hong Kong

Chun Cheong Steve FONG

Chun Cheong Steve FONG 1

  1. School of Business, Macao Polytechnic Institute, Macau SAR. 1

on Google Scholar
on PubMed

Pages: 88-98

DOI: 10.18488/journal.89.2020.61.88.98

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Article History:

Received: 18 September, 2020
Revised: 13 October, 2020
Accepted: 19 November, 2020
Published: 22 December, 2020


This article aims to study the financial decision-making mechanism by charity funding organizations in Hong Kong using case study approach. As charitable resources are limited, social return on investment (SROI) has become a commonly accepted approach by charity foundation trustees. Lo Kwee Seong Foundation in Hong Kong is one family supported charity foundation to exercise such kind of charity funding decision-making mechanism. Funding principles and project selection guidelines were first illustrated. Professional screening and selection processes were also detailed. Then three approved funding proposals and another three rejected funding proposals were illustrated to demonstrate the considerations when the Foundation handled the funding decision process. These cases provided evidences to explain practical issues of how SROI contributed to the charity fund allocation decision. Impacts of other non-financial, especially behavioral decision-making concerns were illustrated. Limitations of the case study approach were also discussed to reflect the practical concerns in company finance data collection.
Contribution/ Originality
The paper contributes the first logical analysis of the implementation of social return on investment (SROI) for financial decision-making in charity funding organizations in Hong Kong. A case studies of both successful and unsuccessful projects have been deployed to investigate the phenomena within the real-life context.


Social return on investment, Charity funding , Financial decision-making,Funding principles, Project selection guidelines, Project approval guidelines.



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This study received no specific financial support.

Competing Interests:

The author declares that there are no conflicts of interests regarding the publication of this paper.


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