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Humanities and Social Sciences Letters

September 2017, Volume 5, 3, pp 54-63

Material Culture and Environmental Woes: Devotion to Fast Fashion

K. M. Atikur Rahman


Dunfu Zhang

K. M. Atikur Rahman 1
Dunfu Zhang 2

  1. Research Fellow Ph.D. Program School of Sociology and Political Science Shanghai University, Shanghai, China 1

  2. Professor of Sociology School of Sociology and Political Science Shanghai University 99, Shangda Road, Shanghai, China 2

Pages: 54-63

DOI: 10.18488/journal.73.2017.53.54.63

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Article History:

Received: 19 June, 2017
Revised: 20 July, 2017
Accepted: 01 August, 2017
Published: 09 August, 2017


The paper primarily focuses urban material culture and its adverse impact on urban waste management and finally the environmental services. The study results show the increase of personal purchasing capacity, pleasure in aesthetes, upholding the social esteem push people towards material culture at a hyper level. It causes a serious risk of waste management and ecological aspects. Urban governance across the world has to cost a lion portion of its annual budget for waste management and environmental preservation. However, the more wastes (liquid and solid) generates everyday that cannot be managed more than seventy or eighty percent resulting in a severe environmental costs. The paper mainly aims to find out the socio-psychological causes of increasing material culture and its effects on urban governance, waste management and city environments. The study has been conducted in qualitative approach and secondary sources have been used for data collection. Immaterial culture might be a suitable source of pleasure, happiness and social status that have to take as a social movement to minimizing material culture and moreover, socio-politically we have to follow the ideology recycle, reuse and reduce.

Contribution/ Originality
The study is one of very few studies which have investigated the adverse impacts of material culture on socio-cultural and ecological services as it also erodes spiritualism, humanism, social harmony and ecology. The paper contributes the first logical analysis of the negative effects of fast fashion producing countries’ (Bangladesh) labor rights and environments.


Fast culture, Consumerism, Western culture, Environmental degradation, Spiritual discomfort., Social status



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This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


Both authors contributed equally to the conception and design of the study.

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