International Journal of Business, Economics and Management
March 2020, Volume 7, 3, pp 146-165
Brand equity, Customer loyalty, Company attributes, Customer attributes, Consumer behaviour, Brand management.
Aaker, D. (1991). Managing brand equity: Capitalising on the value of a brand name. New York: The Free Press.
Aaker, D. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120.Available at: https://doi.org/10.2307/41165845.
Aaker, D. (2004). Brand portfolio strategy. New York: Free Press.
Aaker, D., & Joachimsthaler, E. (2009). Brand leadership. New York: The Free Press.
Aaker, D. A. (2004). Leveraging the corporate brand. California Management Review, 46(3), 6-18.Available at: https://doi.org/10.1177/000812560404600301.
Asamoah, E. S. (2014). Customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana. Journal of Small Business and Enterprise Development, 21(1), 117-131.Available at: https://doi.org/10.1108/jsbed-10-2013-0154.
Balmer, J. M., & Gray, E. R. (2003). Corporate brands: What are they? What of them? European Journal of Marketing.Available at: https://doi.org/10.1108/03090560310477627.
Berger, J. O. (1995). "Utility and Loss". Statistical decision theory and bayesian analysis (2nd ed.). Berlin: Springer-Verlag.
Bhat, S. (2004). The impact of parent brand attribute associations and effect on brand extension evaluation. Journal of Business Research, 53(September), 111-122.
Bijuna, Mohan, C., & Sequeira, A. H. (2016). The impact of customer-based brand equity on the operational performance of FMCG companies in India. IIMB Management Review, 28(1), 13–19.Available at: https://doi.org/10.1016/j.iimb.2015.11.002.
Bluemelhuber, C., Carter, L. L., & Lambe, C. J. (2007). Extending the view of brand alliance effects: An integrative examination of the role of country of origin. International Marketing Review, 24(4), 427-443.Available at: https://doi.org/10.1108/02651330710761008.
Brengman, M., & Willems, K. (2009). Determinants of fashion store personality: A consumer perspective. Journal of Product & Brand Management, 18(5), 346–355.Available at: https://doi.org/10.1108/10610420910981828.
Calvo, D., D., & Calvo, P., C. (2012). Sources of equity in fashion markets. Journal of Product & Brand Management, 21(6), 391–403.Available at: https://doi.org/10.1108/10610421211264883.
Clifton, R., & Maughan, E. (2000). The future of brands. London: Macmillan Press.
Dawar, N. (2004). What are brands good for? MIT Sloan Management Review, 46(1), 31-37.
Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). London: Prentice Hall.
Godey, B., & Lai, C. (2011). Construction of international brand portfolios: Impact on local brands. Journal of Product and Brand Management, 20(5), 402-407.Available at: https://doi.org/10.1108/10610421111157928.
Han, S.-L., & Sung, H.-S. (2008). Industrial brand value and relationship performance in business markets—A general structural equation model. Industrial Marketing Management, 37(7), 807-818.Available at: https://doi.org/10.1016/j.indmarman.2008.03.003.
Hoeffler, S., & Keller, K. L. (2002). Building brand equity through corporate societal marketing. Journal of Public Policy & Marketing, 21(1), 78-89.Available at: https://doi.org/10.1509/jppm.21.1.78.17600.
Hooley, G., Piercy, N., & Nicoulaud, B. (2008). Marketing strategy and competitive positioning (4th ed.). Harlow: FT Prentice-Hall.
Huang, R., & Sarigöllü, E. (2014). Assessment of brand equity measures. International Journal of Market Research, 56(6), 783-806.Available at: https://doi.org/10.2501/ijmr-2014-037.
Kalampokis, E., Karamanou, A., Tambouris, E., & Tarabanis, K. (2016). Applying brand equity theory to understand consumer opinion in social media. Journal of Universal Computer Science, 22(5), 709-734.
Kapferer, J. (2008). The new strategic brand management: Creating and sustaining brand equity long term (4th ed.). London: Kogan Page.
Keller, K. L. (2000). The brand report card. Harvard Business Review, 78(1), 147-158.
Keller, K. L. (2010). Brand equity management in a multichannel, multimedia retail environment. Journal of Interactive Marketing, 24(2), 58-70.Available at: https://doi.org/10.1016/j.intmar.2010.03.001.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759.Available at: https://doi.org/10.1287/mksc.1050.0153.
Keller, K., Aperia, T., & Georgson, M. (2008). Strategic brand management: A European perspective. Harlow: Pearson Education.
Kim, H.-B., Woo, G. K., & Jeong, A. A. (2003). The effect of consumer-based brand equity on firms' financial performance. Journal of Consumer Marketing, 20(4), 335-351.Available at: https://doi.org/10.17261/pressacademia.2015313056.
King, C., & Grace, D. (2009). Employee based brand equity: A third perspective. Services Marketing Quarterly, 30(2), 122-147.Available at: https://doi.org/10.1080/15332960802619082.
Kotler, P., & Keller, K. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall.
Lee, M. Y., & Oh, K. Y. (2006). An exploratory study on brand personality: The case of a traditional casual brand in Korea. Fashion Business, 10(6), 79-90.
M'zungu, S. D., Merrilees, B., & Miller, D. (2010). Brand management to protect brand equity: A conceptual model. Journal of Brand Management, 17(8), 605-617.Available at: https://doi.org/10.1057/bm.2010.15.
Madden, T. J. (2000). Managing images in different cultures: A cross-national study of colour meanings and preferences. Journal of International Marketing, 8(4), 90-107.
Martens, V. T., & Hilbert, A. (2011). Customer-value-based revenue management. Journal of Revenue and Pricing Management, 10(1), 87-98.Available at: https://doi.org/10.1057/rpm.2009.15.
Martinez, S. E., & Pérez, J. M. P. (2009). Modeling the brand extensions' influence on brand image. Journal of Business Research, 62(1), 50-60.Available at: https://doi.org/10.1016/j.jbusres.2008.01.006.
Mishra, P., Pallabi, Datta, B., & Biplab. (2011). Perpetual asset management of customer-based brand equity-The PAM evaluator. Current Research Journal of Social Sciences, 3(1), 34-43.
Mizik, N. (2014). Assessing the total financial performance impact of brand equity with limited time-series data. Journal of Marketing Research, 51(6), 691-706.Available at: https://doi.org/10.1509/jmr.13.0431.
Nyambura, A. W. (2009). The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank. Nairobi: University of Nairobi.
Ogonje, W. O. (2010). Factors influencing perceptions of brand equity of liquid food packages among consumers in Nairobi’s Buruburu Estate: A case study of Tetra Park Limited. Published MBA Thesis, University of Nairobi.
Owino, J., Cherotich, M., Karuri, W., Gitonga, V., Kimuya, L., & Kaumbulu, K. (2016). The influence of social media on brand equity in Kenyan banking industry. Pyrex Journal of Business and Finance Management Research, 2(1), 001-005.
Pike, S., Bianchi, C., Kerr, G., & Patti, C. (2010). Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market. International Marketing Review, 27(4), 434-449.Available at: https://doi.org/10.1108/02651331011058590.
Srivastava, R., & Thomas, G. (2010). Managing brand performance: Aligning positioning, execution and experience. Journal of Brand Management, 17(7), 465-471.Available at: https://doi.org/10.1057/bm.2010.11.
Strizhakova, Y., Coulter, R. A., & Price, L. L. (2008). The meanings of branded products: A cross-national scale development and meaning assessment. International Journal of Research in Marketing, 25(2), 82-93.Available at: https://doi.org/10.1016/j.ijresmar.2008.01.001.
Taleghani, M., & Almasi, M. (2011). Evaluate the factors affecting brand equity from the perspective of customers using Aaker's model. Kuwait Chapter of Arabian Journal of Business and Management Review, 33(832), 1-13.
Vargo, S. L., & Morgan, F. W. (2005). Services in society and academic thought: An historical analysis. Journal of Management, 25(1), 42–53.Available at: 10.1177/0276146705275294.
Veljković, S., & Kaličanin, D. (2016). Improving business performance through brand management practice. Economic Annals, 61(208), 137-167.Available at: https://doi.org/10.2298/eka1608137v.
Verbeeten, F. H., & Vijn, P. (2010). Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands. Journal of Accounting, Auditing & Finance, 25(4), 645-671.Available at: https://doi.org/10.1177/0148558x1002500408.
Wallace, E., Buil, I., & De Chernatony, L. (2013). Brand orientation and brand values in retail banking. Journal of Marketing Management, 29(9-10), 1007-1029.Available at: https://doi.org/10.1080/0267257x.2013.796323.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.Available at: https://doi.org/10.1016/s0148-2963(99)00098-3.