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Intention to Use E-Recruitment System: Empirical Evidence from Jobseekers in the Advertising Industry in Malaysia

Chuah Kee Woon


Jugindar Singh Kartar Singh


Jugindar Singh Kartar Singh

Chuah Kee Woon 1

Jugindar Singh Kartar Singh 2 Jugindar Singh Kartar Singh 2 ,

  1. IPE Management School Paris, France 1

  2. Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia 2

Pages: 76-86

DOI: 10.18488/journal.62.2019.62.76.86

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Article History:

Received: 08 November, 2018
Revised: 14 December, 2018
Accepted: 22 January, 2019
Published: 11 March, 2019


Advancements in technology have a massive impact on the workplace including recruitment of staff. The aim of this study was to examine jobseekers’ behavior towards e-recruitment system usage by jobseekers in Malaysia. The study population was jobseekers intending to apply for jobs in the advertising industry. This was a quantitative study and self-administered questionnaires were used to collect information from a sample of 100 jobseekers. The SPSS statistical tool was used to generate descriptive statistics and inferential statistics. The results revealed that perceived usefulness was the key determinant of e-recruitment adoption. However, the impact of perceived information content quality (PICQ) and perceived search engine optimization (PSEO) was insignificant. The implications of this study are that recruitment agencies and human resources practitioners need to focus on the perceived usefulness of the e-recruitment system to attract and create the desire in jobseekers to use e-recruitment system.
Contribution/ Originality
This study is one of very few studies which have investigated jobseekers intention to use e-recruitment system in Malaysia. This study provides insights for human resources practitioners on the effective use of e-recruitment system to attract a greater pool of applicants.


E-recruitment , Perceived usefulness, Perceived information content, quality, Perceived search engine, Optimization.



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This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


Both authors contributed equally to the conception and design of the study.

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