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International Journal of Education and Practice

February 2019, Volume 7, 2, pp 54-65

Lecture Method Preferences, Auditory or Visual, of Ukrainian Consumers of Educational Services : A Statistical Analysis

Valery Okulich-Kazarin


Mykola Zhurba


Oksana Pagava


Iryna Kalko


Iyuriy Serbin

Valery Okulich-Kazarin 1

Mykola Zhurba 2 Oksana Pagava 2  Iryna Kalko 2 Iyuriy Serbin 5

  1. Pedagogical University of Cracow, Poland 1

  2. Lugansk Regional Institute of Postgraduate Pedagogical Education, Ukraine 2

  3. Volodymyr Dahl East-Ukrainian National University, Ukraine 5

Pages: 54-65

DOI: 10.18488/journal.61.2019.72.54.65

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Article History:

Received: 13 November, 2018
Revised: 24 December, 2018
Accepted: 29 January, 2019
Published: 10 April, 2019


The aim of this study is to examine the lecture method preferences of Ukrainian consumers of educational services. The study has observed two popular methods of providing educational services: the auditory method and the visual method. Research methodology included: information research; questioning and statistical processing of questionnaires; graphical representation of results and verification of statistical hypotheses. The sampling included two groups of students and one group of school teachers. It was statistically proved that Ukrainian students prefer the visual method of lectures but not the auditory method in availing educational services. Since the results are strongly significant, they have a great practical importance, recommending university teachers to use visual methods of lectures more than auditory while providing educational services. This will help them to adapt their lecture form and technique according to the needs and preferences of students as consumers of educational services. In addition, the results will also be useful to design and formulate training programs for teachers of Ukrainian Universities and making policy design for the Ukrainian Higher Education.
Contribution/ Originality
This study is one of very few studies which have investigated preferences of consumers of educational services of the type of lecture method of providing educational services. The paper is a contribution to the first logical analysis of the preferences of university students and school teachers.


Higher education, Consumers of educational services, Consumers preferences, Method of providing of educational services, Auditory method, Visual method.




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The study was performed with the support of two research projects: 1)"0114U006192_Generation and improvement the mechanism for the sustainable development of economic systems", Ukraine, 2017. 2) "WPL_BS_Economics and management of educational systems and processes. 02. Analysis of the effectiveness of educational processes on the basis of competencies and opinions of the participants of the educational process: innovations in the management of educational systems and processes", Poland, 2018.

Competing Interests:

The authors declare that they have no competing interests.


The study was conducted in Ukraine in 2018 with the support of East European Study Group (Azerbaijan, Belarus, Poland, Serbia, Ukraine). We would like to thank reviewers and editors for their insightful comments on an earlier draft of this manuscript. We are also grateful for the time our participants gave in providing data to us.

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