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Journal of Tourism Management Research

June 2019, Volume 6, 2, pp 109-118

Creative Cultural Tourism as a New Model for Cultural Tourism

Mukhles Al-Ababneh

,

Mousa Masadeh

Mukhles Al-Ababneh 1 ,

Mousa Masadeh 1 
  1. Associate Professor, Department of Hotel and Tourism Management, Petra College of Tourism and Archaeology, Al-Hussein Bin Talal University, Jordan. 1

Pages: 109-118

DOI: 10.18488/journal.31.2019.62.109.118

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Article History:

Received: 03 June, 2019
Revised: 05 July, 2019
Accepted: 08 August, 2019
Published: 13 September, 2019


Abstract:

The aim of this study is to identify the move from cultural to creative cultural tourism as new model for meeting tourists' demands for creative experiences. Hence, traditional cultural tourism must reinvent itself as creative tourism for those creative tourists seeking more interactive experiences. This new trend in creative cultural tourism has emerged from the changes in the production of cultural tourist commodities, the skilled tourist activities, and new consumption patterns. Moreover, creative cultural tourism can solve those problems experienced by traditional cultural tourists. A literature review confirmed that a move to creative cultural tourism, or intangible heritage (i.e., linguistic diversity or gastronomy), from tangible cultural attractions (i.e., museums, monuments, and so forth) increases the attractiveness of tourism destinations. In addition, this study explains the transformation from traditional cultural to creative cultural tourism.
Contribution/ Originality
This study contributes to the existing literature on creative cultural tourism as a new model for cultural tourism and explains the move from traditional cultural to creative cultural tourism.

Keywords:

Cultural tourism, Changes in cultural tourism, Creative tourism, Creative cultural tourism.

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Funding:

This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.

Acknowledgement:

All authors contributed equally to the conception and design of the study.

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