Contact Us

For Marketing, Sales and Subscriptions Inquiries
2637 E Atlantic Blvd #43110
Pompano Beach, FL 33062

Conference List

Journal of Tourism Management Research

June 2019, Volume 6, 2, pp 109-118

Creative Cultural Tourism as a New Model for Cultural Tourism

Mukhles Al-Ababneh


Mousa Masadeh

Mukhles Al-Ababneh 1 ,

Mousa Masadeh 1 
  1. Associate Professor, Department of Hotel and Tourism Management, Petra College of Tourism and Archaeology, Al-Hussein Bin Talal University, Jordan. 1

Pages: 109-118

DOI: 10.18488/journal.31.2019.62.109.118

Share :

Article History:

Received: 03 June, 2019
Revised: 05 July, 2019
Accepted: 08 August, 2019
Published: 13 September, 2019


The aim of this study is to identify the move from cultural to creative cultural tourism as new model for meeting tourists' demands for creative experiences. Hence, traditional cultural tourism must reinvent itself as creative tourism for those creative tourists seeking more interactive experiences. This new trend in creative cultural tourism has emerged from the changes in the production of cultural tourist commodities, the skilled tourist activities, and new consumption patterns. Moreover, creative cultural tourism can solve those problems experienced by traditional cultural tourists. A literature review confirmed that a move to creative cultural tourism, or intangible heritage (i.e., linguistic diversity or gastronomy), from tangible cultural attractions (i.e., museums, monuments, and so forth) increases the attractiveness of tourism destinations. In addition, this study explains the transformation from traditional cultural to creative cultural tourism.
Contribution/ Originality
This study contributes to the existing literature on creative cultural tourism as a new model for cultural tourism and explains the move from traditional cultural to creative cultural tourism.


Cultural tourism, Changes in cultural tourism, Creative tourism, Creative cultural tourism.


Alvarez, M.D., 2010. Creative cities and cultural spaces: New perspectives for city tourism. International Journal of Culture, Tourism and Hospitality Research, 4(3): 171-175.Available at:

Amabile, T., 1996. Creativity in context. Boulder, Colorado: Westview Press.

Andersson, L. and B.S. Thomsen, 2008. Performative experiments and cultural replanning– recapturing the spectacle of the city. Nordic Journal of Architectural Research, 20(1): 39–51.

ATLAS, 1991. ATLAS cultural tourism research project. Available from www.tram-research.-com/atlas [Accessed 5.12.2017].

ATLAS, 2011. ATLAS cultural tourism research project. Available from www.tram-research.-com/atlas [Accessed 25.11.2017].

Bagwell, S., 2008. Creative clusters and city growth. Creative Industries Journal, 1(1): 31-46.Available at:

Barcelona Creative Tourism, 2010. Study on creative tourism. Barcelona: FUSIC.

Binkhorst, E. and D.T. Dekker, 2009. Agenda for co-creation tourism experience research. Journal of Hospitality Marketing & Management, 18(2-3): 311-327.

Boccella, N. and I. Salerno, 2016. Creative economy, cultural industries and local development. Procedia-Social and Behavioral Sciences, 223: 291-296.Available at:

Bonink, C. and E. Hitters, 2001. Creative industries as milieu of innovation. In G. Richards (ed.), Cultural Attractions and European Tourism. Wallingford: CAB International. pp: 227–240.

Boynton, L.L., 1986. The effect of tourism on Amish quilting design. Annals of Tourism Research, 13(3): 451-465.

British Tourist Authority, 2002. Cultural tourism: How you can benefit. London: BTA.

Burgess, J., M. Foth and H. Klaebe, 2006. Everyday creativity as civic engagement: A cultural citizenship view of new media. Proceedings Communications Policy and Research Forum, Sydney.

Campbell, P., 2011. You say ‘creative’, and i say ‘creative’. Journal of Policy Research in Tourism, Leisure & Events, 3(1): 18-30.Available at:

Cloke, P., 2006. Rurality and creative nature-culture connections. In H. Clout (Ed.), Contemporary rural geographies: Land, property and resources in Britain: Essays in Honour  of Richard Munton. London: Routledge. pp. 96–110.

Collins, R., 2004. Interaction ritual chains. Princeton: University Press.

Currid, E., 2007. The Warhol economy: How fashion, art, and music drive New York city. Princeton: University Press.

D'Auria, A., 2009. Urban cultural tourism: Creative approaches for heritage-based sustainable development. International Journal of Sustainable Development, 12(2-4): 275-289.Available at:

Department of Culture Media and Sport (DCMS), 1998. The creative industries mapping document. London: Hmso.

Durmaz, B., S. Platt and T. Yigitcanlar, 2010. Creativity, culture tourism and place-making: Istanbul and London film industries. International Journal of Culture, Tourism and Hospitality Research, 4(3): 198-213.Available at:

Edensor, T., 2007. Mundane mobilities, performances and spaces of tourism. Social & Cultural Geography, 8(2): 199-215.Available at:

Evans, G., 2009. Creative cities, creative spaces and urban policy. Urban Studies, 46(5-6): 1003-1040.Available at:

Ex, N. and J. Lengkeek, 1996. Looking for the real thing? Leisure Studies, 14(1): 21–46.

Fernandez, T., 2010. More than sun, beach and heritage: Innovating Mediterranean tourism through creative tourism. Interactions, Co-Operation, Competitiveness and Economic Development. 2010 RESER Conference Papers. Gothenburg, Sweden.

Ferreira, A. and C. Costa, 2006. New tourists in the historic center of Faro. Social Analysis, 41(180): 767-799.

Fiske, J., 1989. Understanding popular culture. London: Routledge.

Florida, R., 2002. The rise of the creative class: And how it’s transforming work, leisure, community and everyday life. New York: Basic Books.

Font, J., 2005. Cases of cultural tourism. Barcelona: Ariel.

Frey, O., 2009. Creativity of places as a resource for cultural tourism. In G. Maciocco S. Serreli (Eds.), Enhancing the city, urban and landscape perspectives. Berlin: Springer, 6:135–154.

Gibson, C. and L. Kong, 2005. Cultural economy: A critical review. Progress in Human Geography, 29(5): 541-561.

Gospodini, A., 2007. The landscapes of cultural and leisure economies in Greek cities. Aeihoros, 6(1): 10-29.

Graburn, N.H., 1984. The evolution of tourist arts. Annals of Tourism Research, 11(3): 393-419.Available at:

Graburn, N.H.H., 1989. Tourism: The sacred journey. In V. Smith (Ed.), Hosts and guests: The anthropology of tourism. Philadelphia: University of Pennsylvania Press. pp: 21–36.

Hannerz, U., 1990. Cosmopolitans and locals in world culture. In Featherstone, M. (Ed.), Global Culture: Nationalism, Globalisation and Modernity. Sage: London. pp: 237-252.

Herder, J.G., 1774. Herder on social and political culture, ed. and trans. F.M. Barnard. Cambridge: Cambridge University Press, 1969.

Jelinčić, D.A., 2009. Splintering of tourism market: New appearing forms of cultural tourism as a consequence of changes in everyday lives. Collegium Antropologicum, 33(1): 259-266.

Kakiuchi, E., 2016. Culturally creative cities in Japan: Reality and prospects. City, Culture and Society, 7(2): 101-108.Available at:

Landry, C., 2006. The art of city-making. London: Earthscan.

Landry, C., 2010. Experiencing imagination: Travel as a creative trigger. In R. Wurzburger, T. Aageson, A. Pattakos andS. Pratt (Eds.), A global conversation. How to provide unique creative experiences for travelers worldwide. SantaFe: Sunstone Press. pp: 33–42.

Lange, B., A. Kalandides, B. Stöber and H.A. Mieg, 2008. Berlin's creative industries: Governing creativity? Industry and Innovation, 15(5): 531-548.

Lash, S. and J. Urry, 1994. Economies of signs and space. London: Sage.

Lengkeek, J., 1996. Holiday of life. About the importance of recreation and tourism. Amsterdam: Boom.

MacCannell, D., 1973. Staged authenticity: Arrangements of social space in tourist settings. American Journal of Sociology, 79(3): 589-603.Available at:

MacCannell, D., 1976. The tourist: A new theory of the leisure class. New York: Schocken Books.

Marques, L. and C. Borba, 2017. Co-creating the city: Digital technology and creative tourism. Tourism Management Perspectives, 24: 86-93.Available at:

McRobbie, A., 2007. The Los Angelisation of London: Three short-waves of young people’s micro-economies of culture and creativity in the UK. European Institute for Progressive Cultural Politics. Available from 0207/mcrobbie/en.

Mommaas, H., 2009. City, culture and identity: The city as third space. Paper Presented at the Cultural Policy and Management Conference, Istanbul Bilgi University.

Montalto, V., C.J.T. Moura, S. Langedijk and M. Saisana, 2019. Culture counts: An empirical approach to measure the cultural and creative vitality of European cities. Cities, 89: 167-185.Available at:

Morel, H., 2009. The turn of inheritance in tango: Official policies, tourism, dance championship in the city of Buenos Aires.  Notebooks of Social Anthropology, 30(1): 155–172.

OECD, 2009. The impact of culture on tourism. Paris: OECD.

Pearce, D.G. and R.W. Butler, 1993. Tourism research: Critiques and challenges. London: Routledge.

Peters, M., J. Frehse and D. Buhalis, 2009. The importance of lifestyle entrepreneurship: A conceptual study of the tourism industry. Pasos, 7(2): 393-405.Available at:

Pine, J. and J. Gilmore, 1999. The experience economy. Boston: Harvard Business School Press.

Prentice, R. and V. Andersen, 2003. Festival as creative destination. Annals of Tourism Research, 30(1): 7-30.Available at:

Ray, C., 1998. Culture, intellectual property and territorial rural development. Sociologia Ruralis, 38(1): 3-20.Available at:

Raymond, C., 2007. Creative tourism New Zealand: The practical challenges of developing creative tourism. In G. Richards & J. Wilson (Eds.), Tourism, creativity and development. Routledge: London. pp: 145–157.

Rhodes, M., 1961. An analysis of creativity. In S. G. Isaksen (Eds.), Frontier of creativity research. New York: Bearly Limited. pp: 216-222.

Richards, G., 1996. Cultural tourism in Europe. Wallingford: CABI.

Richards, G., 1998. Developing and marketing crafts tourism. Arnhem: ATLAS.

Richards, G., 2005. Textile tourists in the European periphery: New markets for disadvantaged areas? Tourism Review International, 8(4): 323-338.Available at:

Richards, G., 2001a. Creative tourism as a factor in destination development. ATLAS 10th Anniversary International Conference Papers, Dublin.

Richards, G., 2001b. The development of cultural tourism in Europe. In Richards G. (Ed.), Cultural Attractions and European Tourism. Wallingford: CABI. pp: 3–29.

Richards, G., 2001c. Cultural tourists or a culture of tourism? The European cultural tourism market. In Butcher J. (Ed.), Innovations in Cultural Tourism. Proceedings of the 5th ATLAS International Conference, Rethymnon, Crete, 1998, Tilburg: ATLAS.

Richards, G., 2007. Cultural tourism: Global and local perspectives. New York: Haworth Press.

Richards, G., 2010. Leisure in the network society: From pseudo events to hyper festivity? , Tilburg: Tilburg University.

Richards, G. and C. Raymond, 2000. Creative tourism. ATLAS News, 23(1): 16-20.

Richards, G. and J. Wilson, 2006. Developing creativity in tourist experiences: A solution to the serial reproduction of culture? Tourism Management, 27(6): 1209-1223.Available at:

Richards, G. and J. Wilson, 2007. Tourism, creativity and development. London: Routledge.

Richter, D., 1978. The tourist art market as a factor in social change. Annals of Tourism Research, 5(3): 323-338.Available at:

Robinson, J.R., 2008. Webster’s dictionary definitions of creativity. Online Journal of Workforce Education and Development, 3(2): 1-9.

Rodrigues, G.A., 2008. As comunidades criativas, o turismo e a cultura. Dos Algarves, 17(1): 11–18.

Russo, A.P., 2002. The “vicious circle” of tourism development in heritage cities. Annals of Tourism Research, 29(1): 165-182.Available at:

Russo, A.P. and S.A. Aria, 2007. Student communities as creative landscapers: Evidence from Venice. In G. Richards and J. Wilson (Eds.), Tourism, creativity and development. London: Routledge. pp: 161–177.

Scott, A.J., 2010. Cultural economy and the creative field of the city. Geografiska Annaler: Series B, Human Geography, 92(2): 115-130.

Sepe, M., 2010. Urban policies, place identity and creative regeneration: The Arabianranta case study. 14th International Planning History Conference, Istanbul.

Smith, M. and L. Puczko, 2008. Health and wellness tourism. Oxford: Butterworth-Heinemann.

Smith, M.K., 2003. Issues in cultural tourism studies. London: Routledge.

Tan, S.-K., S.-F. Kung and D.-B. Luh, 2013. A model of ‘creative experience’in creative tourism. Annals of Tourism Research, 41(1): 153-174.Available at:

Tan, S.-K., D.-B. Luh and S.-F. Kung, 2014. A taxonomy of creative tourists in creative tourism. Tourism Management, 42(C): 248-259.Available at:

Taylor, C., 1988. Various approaches to and definitions of creativity. In R. J. Sternberg (Ed.), The nature of creativity: Contemporary psychological perspectives. Cambridge, MA: Cambridge Utni. Press. pp: 99–121.

UNESCO, 2006. Towards Sustainable Strategies for Creative Tourism Discussion Report of the Planning Meeting for 2008 International Conference on Creative Tourism Santa Fe, New Mexico, USA.

Urry, J., 1990. The tourist gaze: Leisure and travel in contemporary societies. London: Sage.

Urry, J., 1995. Consuming places. London: Routledge.

Williams, R., 1958. Culture is ordinary. In Gale, R. (Ed.), (1989) Resources of Hope – Raymond Williams. London: Verso.

Williams, R., 1976. Keywords. London: Fontana.

WTO, 1993. Recommendations on tourism statistics. Madrid: WTO.

Wurzburger, R., T. Aageson, A. Pattakos and S. Pratt, 2010. A global conversation. How to provide unique creative experiences for travelers worldwide. Santa Fe: Sunstone Press.

Zeppel, H. and C.M. Hall, 1992. Arts and heritage tourism. In Weiler B., Hall C.M. (Eds.), Special Interest Tourism. London: Belhaven Press. pp: 47-65.

Zukin, S., 1995. The cultures of cities. Malden: Blackwell.


Google Scholor ideas Microsoft Academic Search bing Google Scholor


This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


All authors contributed equally to the conception and design of the study.

Related Article

( 1 ) Creative Cultural Tourism as a New Model for Cultural Tourism
( 2 ) Socio-Cultural Implications of Breast Feeding in Urban Area of Pakistan: (A Case Study of District Faisalabad)
( 4 ) Tourism Industry of Kashmir (1947-1989)
( 5 ) Is the Tourism Industry A Fragile Heavy Weight? Validation through a Literature Review of Tourism System Shocks
( 6 ) Supporting Tourism Business in Nigeria via Integrated Marketing
( 7 ) Space Tourism in Malaysia: A Strategic Move to Boost the Space Industry?
( 8 ) Pedagogy Design in Responsible Tourism Vis-À-Vis Challenges of Sustainable Development- A Qualitative Study On Reports and Cases of Research and Advocacy Organisations
( 9 ) The Enhancement of Sustainable Tourism Education and Training to Primary School Level and Rural Communities in Zimbabwe
( 10 ) Conceptual Framework of Brand Image for Tourism Industry: Tourism Management and Advertisement as Moderators
( 11 ) Tourism and Hospitality Management Students’ Perceptions Towards Foreign Languages at State Universities in Zimbabwe: Case of Midlands State University
( 12 ) Ranking the Personal Excellence Training Needs of Undergraduate Tourism Students
( 13 ) Tourism in Odisha: An Engine of Long Run Growth
( 14 ) QSPM Usage in SWOT Analysis as a Tool for Strategic Management of Caspian Sea Coasts (Case Study: Tourism Development in Caspian Eastern Coast at Gilan Province)
( 15 ) The Importance Performance Analysis of Taiwan Tourism Mobile Marketing
( 16 ) Development of Health Tourism in Turkey: SWOT Analysis of Antalya Province
( 17 ) Tourism Price Competition Index for National Destinations
( 18 ) Assessing Competencies of Tourism Students through Poster Presentation: Evidence from Indonesia
( 19 ) Financial Efficiency of India Tourism Development Corporation (ITDC) Limited: An Empirical Study
( 20 ) Outside in, Inside Out: Tourism Competitiveness and Brazilian Strategy Analysis
( 21 ) International Tourism Demand in Bangladesh: An ARDL Bounds Test Approach
( 22 ) A Research on Determinants of Participation Intention in Medical Tourism to Korea -Focused on Mongolian Customers
( 23 ) Improving the Methodology for Organizing Financial Results in Tourism
( 24 ) Residents Perception of Impacts toward Tourism Development: The Case of Bandung City, Indonesia
( 25 ) Edu-Tourism Destination Selection Process in an Emerging Economy
( 26 ) Factors Influencing the Decision of the People of Kisii Town to Consume Domestic Tourism Products
( 27 ) Articulation between the Websites of the City Hall and the City Council of Tourism in Porto Seguro-BA / BR: The Importance of the Virtual City for Tourist Communication
( 28 ) Responsible and Sustainable Tourism: A Comparison of Community Perceptions
( 29 ) Antecedent and Consequences of Risk Perception on Tourist Decision Making towards the Sustainable Medical Tourism Development in Bangladesh
( 31 ) Do Demographic Variables Affect the Organizational Cynicism Levels in Tourism?
( 32 ) Socio-Economic Analysis of Tourism: Evidence from Calabar Metropolis, Cross River State, Nigeria
( 33 ) The Potential of Scientific Research Support and Its Role in Enhancing the Competitiveness of Universities “Zarqa University as Case Study”2001-2013
( 34 ) Attitude and Motivation in L2 Learning among Ummaster Students
( 36 ) The Role of the Gestalt Theory in Understanding Persian Architectural Masterpieces, Case Study: Fin-Garden of Kashan
( 37 ) Some Aspects about Financial Knowledge of Undergraduate Students
( 39 ) The Place of Physical Infrastructure in Realizing Nigeria’s Vision 20: 2020
( 40 ) Reinventing South African Management Students as Stewards of Democratization: A Critical Pedagogy Perspective
( 41 ) The Different Types of Delinquent Behavior in the Hospitality Industry. Case Study from Greece
( 42 ) Measuring SMEs’ Sustainability: A Literature Review and Agenda for Research
( 43 ) ROSCAS Remain Strong in India despite Greater Financial Inclusion
( 44 ) Financial Performance Assessment of Large Scale Conglomerates Via Topsis and Critic Methods
( 45 ) Strategies to Increase the Self- Efficacy of Educational Administrators
( 46 ) Analysis of Workplace Stress and Organizational Performance in Human Resource Management: A Case Study of Air Traffic Controllers of Pakistan
( 47 ) The Impact of Team Diversity, Task Interdependence, Team Conflict and Team Cooperation on Job Performance: Using Real Estate Brokers as Examples
( 48 ) Understanding Stakeholder’s Perceptions on Practice of Nature-Based Sports in A Portuguese Natural Park
( 49 ) Influence of the Entrepreneur and Enterprise Characteristics on Success of Cage Fish Farming In the Asuogyaman and South Dayi Districts, Ghana
( 50 ) Comparative Profitability Analysis of Watermelon and Pepper Production in Danko-Wasagu Local Government Area of Kebbi State, Nigeria
( 51 ) School Inspection in Tanzania as a Motor for Education Quality: Challenges and Possible Way Forward
( 52 ) The Emergence of Knowledge-Based Technologies in Promoting Knowledge Sharing Behavior
( 54 ) Distured Acetylcholinesterase Activity in Haemolymph and Fat Bodies of Schistocerca Gregaria (Forskal) (Orthoptera: Acrididae) By Extracts of Pomegranate Punica Granatum Linn. And Toothpick Weed Ammi Visnaga L.
( 55 ) Projection and Resources Adjustment in Cassava Production in Oyo State, Nigeria
( 56 ) Marketing Location as a Key Determinant for Inflow of Direct Investments into Bosnia and Herzegovina
( 57 ) Performance Based Budgeting System Design in Universitas Sebelas Maret
( 58 ) Asset System Design Based on Accrual To Improvement Quality of Financial Information (A Case Study in the City of Pacitan)
( 59 ) A Fractional Cointegration Analysis of Purchasing Power Parity: Evidence of ELW
( 60 ) Effects of Servant Leader Behaviors on Organizational Citizenship Behaviors for the Individual (OCB-I) In the Nigeria’s Utility Industry Using Partial Least Squares (PLS)
( 61 ) Strategic Supply Chain Framework as an Effective Approach to Procurement of Public Construction Projects in Nigeria
( 64 ) Analysis Place Branding as a Local Culture Kampung Naga West Java Indonesia
( 65 ) The Role of Supervisory and Leadership Type in Budgeting Commitment on Hospitals’ Financial Performance in East Java Province, Indonesia
( 66 ) The Creation of Financial Performance Based on the Economic Value Added Perspective: A Case of Indonesian Estate Firms
( 67 ) Analysis of Infectious Diseases Spreading Process and ICT-Based Management System
( 68 ) English Ability Assessment for Economic Analysis of Employment and Income in Cambodian Frontline Staff
( 69 ) A Research on the Implementation of an ICT-Based Entry and Exit Control System to Prevent Hospital Infection
( 71 ) Incorporating Pollution Taxes and/or Subsidies into Master Planning in Semiconductor Foundry Plants
( 72 ) Factors Influencing Consumer Purchase Intention of "KU Phuphan Black-Bone Chicken Product" in Sakon Nakhon Province, Thailand : A Study Based on the Theory of Planned Behavior (TPB)
( 73 ) Efficiency Measurement of R&D Spending in Emerging Countries
( 74 ) Ergonomic Analysis of Worker Postures in Waste Collection Job
( 75 ) Scale for Measuring Transformational Leadership in Public Sector Organizations in Sri Lanka: With Special Reference to Ministries of Western Provincial Council
( 76 ) Exploring Learning Experience in a Total Enterprise Simulation Based on Means-End Theory
( 77 ) To Check the Effect of Advertising, Personal Selling and Public Relations on Consumer Preferences, A Case of Telecommunication Sector in Faisalabad
( 78 ) The Effect of Proactive Market Orientation on Company Performance: The Case of Medium and Large Manufacturing Companies in Ethiopia
( 79 ) Challenges for Sustainability in Critical Raw Material Assessments
( 81 ) Cost Efficiency of Bioenergy Industry and its Economic Determinants in EU-28: A Tobit Model Based on DEA Efficiency Scores
( 82 ) The Relationship Between Organizational Justice and Organizational Citizenship Behavior: Taking Job Satisfaction as the Mediator
( 84 ) Customer Care Service Management is Moving Forward to Achieve Sustainable Customer Retention in Every Industry. Does it play a Role to Increase Brand Retention?
( 86 ) Managements and Tourists Knowledge and Appreciation of Eco-Labeling and Eco-Certification at Selected Coastal Tourist Destinations in Lagos, Nigeria
( 87 ) Ecological Treatment of Urban Organic Waste in the Context of Climate Change- A Chinese Perspective
( 88 ) The Effects of Promotion and Site Attraction on Satisfaction and Subsequent Impact on Loyalty: A Case Study in Gunung Sewu Unesco Global Geopark, Indonesia
( 90 ) The Impact of Neighborhood Characteristics on Housing Prices-An Application of Hierarchical Linear Modeling
( 91 ) A Study of the Effectiveness of the Expository Teaching Model in Relation To Student’s Personality
( 92 ) An Integrated Conceptual Model of Destination Branding – Touristmind
( 93 ) A Model on Knowledge Workers Performance Evaluation
( 94 ) Modeling, Simulation and Stability Analysis Using MATLAB of a Hybrid System Solar Panel and Wind Turbine in The Locality of Puntahacienda-Quingeo In Ecuador
( 97 ) An Overview of Corporate Governance Models in Financial Institutions
( 98 ) Invigorating Entrepreneurial Spirit among Workforce
( 99 ) Towards Low Carbon Society: Exploring Users Perceptions on the Service Quality Level Performance of Public Transport Staff in the Klang Valley
( 101 ) Impact of Product Development and Innovation on Organisational Performance
( 102 ) An Architecture for Personal Achievement Evaluation System in An University By Applying Open Source ECM and Bi Software
( 103 ) Foreign Direct Investment Affluences in Iskandar Malaysia
( 104 ) On Energy Subsidy Reform and Sustainable Development in Nigeria
( 106 ) Analysis of Batik Semarang Business Performance Using SCP (Structure-Conduct-Performance) Approach
( 107 ) Performance Culture – The E.Q., Support of the Reposition of Companies on the Market – Answer To the Impact of Economic Crisis
( 108 ) The Impact of Credit Risk Management on the Commercial Banks Performance in Nigeria
( 109 ) Do it Helps SMEs Gain Better Performance: A Conceptual Analysis on RBV Theory
( 111 ) Performance Audit: A Tool for Fighting Corruption in the Nigeria’s Public Sector Administration
( 113 ) Critical Success Factors for Franchised Restaurants Entering the Kenyan Market: Customers’ Perspective
( 114 ) The Inclination of Information and Communication Technology (ICT) Students towards Entrepreneurship
( 115 ) Cumulative Average Abnormal Return and Semistrong Form Efficiency Testing in Indonesian Equity Market over Restructuring Issue
( 116 ) Strategic Determinants of Family Firm Performance: A Proposed Research Framework
( 117 ) Use of Value-At-Risk for the Quantification of Risks In Insurance
( 118 ) Developing a Mindset for Rapid Incremental Innovation
( 121 ) Introduction to the Application of Organic Polymers for Photovoltaic Devices Organic Electronics Approach: Critical Review