Conscientia Beam || conscientiabeam.com

Export to

Citations

Contact Us

For Marketing, Sales and Subscriptions Inquiries

2637 E Atlantic Blvd #43110
Pompano Beach, FL 33062

USA

Conference List

The Economics and Finance Letters

December 2020, Volume 7, 2, pp 308-319

Creative Marketing and Innovative Branding: An Effective Way to Attract Customers

Mofasser Rahman

Sajeeb Saha

Sauda Afrin Anny

Sharmin Afrin

Tanjina Afrin

Iqramul Haq

Mofasser Rahman¹ Sajeeb Saha¹ Sauda Afrin Anny¹ Sharmin Afrin¹ Tanjina Afrin¹ Iqramul Haq⁶

Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh. ¹

Department of Agricultural Statistics, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh. ⁶

on Google Scholar

on PubMed

Pages: 308-319

DOI: 10.18488/journal.29.2020.72.308.319

Article History:

Received: 18 September, 2020
Revised: 15 October, 2020
Accepted: 02 November, 2020
Published: 23 November, 2020

View Citation

132Views

Create Citation Alert

Abstract:

Recently, the demand and application of creative marketing and innovative branding have been increased surprisingly because of its ability to grab the attention of customers more quickly than any other media. The objective of this study is to investigate the dimension of effectiveness in creative marketing and innovative branding to attract customer in the tourism and hospitality industry of Bangladesh. Purposive sampling was applied to take a sample of 150 including 117 customers and 33 service providers of the tourism and hospitality industry of Bangladesh. Descriptive analysis, chi-square goodness of fit, chi-square test of independence, and binary logistic regression were performed to obtain the purpose of the study. In the bivariate test (chi-square test of independence) all of creative marketing and innovative branding strategies and tools were found significantly effective to attract customers in that specific industry. But binary logistic regression analysis identified only launching mobile apps and promoting Bangladesh’s tourism is significant for customer attraction in the tourism and hospitality industry of Bangladesh among different creative marketing and innovative branding strategies and tools. Bangladesh tourism and hospitality industry should practice creative marketing and innovative branding tools and strategies to attract more customers.

Contribution/ Originality
The paper`s primary contribution is to investigate the dimension of effectiveness in creative marketing and innovative branding to attract customer in the tourism and hospitality industry. The findings of the study will provide some useful marketing and branding strategies and tools for the tourism and hospitality industry of Bangladesh.

Keywords:

Facebook Page, Hospitality, Mobile app, Search Engine Marketing, Social media, Tourism, Webpage.

Reference:

Adams, K. (2005). The Sources of Innovations and Creativity. USA: National Center on Education and the Economy.

Al-Masud, T. M. M. (2015). Tourism marketing in Bangladesh: What, why and how. Asian Business Review, 5(1), 13-19.

Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: Making progress, making meaning. Research in Organizational Behavior, 36, 157–183.Available at: https://doi.org/10.1016/j.riob.2016.10.001.

Andrews, J., & Smith, D. C. (1996). In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products. Journal of Marketing Research, 33(2), 174–187.Available at: https://doi.org/10.2307/3152145.

Ashton, A. S. (2014). Tourist destination brand image development—an analysis based on stakeholders’ perception: A case study from Southland, New Zealand. Journal of Vacation Marketing, 20(3), 279-292.

Benea, I. A. (2014). Influence of social media on the tourism and hospitality industry. BBA Thesis, Modul Vienna University.

Chovanová, H. H., Korshunov, A. I., & Babčanová, D. (2015). Impact of brand on consumer behavior. Procedia Economics and Finance, 34, 615-621.

Debano, R. (2015). The effectiveness of social marketing as a branding tool for hoteliers. Thesis for Degree of Bachelor of Arts with Honours in Tourism Studies, Institute for Tourism; Travel and Culture, University of Malta.

Dzhandzhugazovaa, E. A., Blinovaa, E. A., Orlovaa, L. N., & Romanovaa, M. M. (2016). Innovations in Hospitality Industry. International Journal of Environmental & Science Education, 11(17), 10387-10400.

Eriksson, L. T., & Hauer, A. M. (2004). Mind map marketing: A creative approach in developing marketing skills. Journal of Marketing Education, 26(2), 174-187.Available at: https://doi.org/10.1177/0273475304265634.

Fatima, S., Aftab, M., & Iqbal, M. T. (2014). The impact of branding on consumer buying behavior. International Journal of Technology and Research, 2(2), 54-64.

Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92, 102061.

Garrido-Moreno, A., & Lockett, N. (2016). Social media use in European hotels: Benefits and main challenges. Tourism & Management Studies, 12(1), 172-179.Available at: https://doi.org/10.18089/tms.2016.12118.

Gregory, S., & Breiter, D. (2001). Leveling the playing field: E-marketing's impact on lodging operations. Journal of Hospitality & Leisure Marketing, 7(4), 45-60.Available at: https://doi.org/10.1300/j150v07n04_05.

Hampton, K. N., Goulet, L. S., Rainie, L., & Purcell, K. (2011). Social networking sites and our lives (Vol. 1). Washington, DC: Pew Internet & American Life Project.

Hasan, M., Rahman, M., & Hossain, M. (2015). Promotional tools used in tourism industry of Bangladesh. International J. of Engineering Technology, 3(5), 223-228.

Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: Its use by national tourism organisations. Current issues in Tourism, 16(3), 211-239.Available at: https://doi.org/10.1080/13683500.2012.662215.

Hossain, M. B. (2013). Tourism destination marketing case study-kuakata Sea Beach, Bangladesh. Centria University of Applied Sciences, Thesis, Degree Program in Tourism.

Islam, M., & Jubery, I. (2016). Emphasize on niche market strategy for attracting foreign tourists in Bangladesh. International Journal of Economics & Management Sciences, 5(337), 2.

Kalembe, A. (2015). contribution of branding in enhancing performance of tourism sector in rwanda. Thesis, Jomo Kenyatta University of Agriculture and Technology.

Kang, J. (2011). Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands. Graduate Theses and Dissertations.

Kattara, H. S., & El-Said, O. A. (2013). Innovation strategies: The implementation of creativity principles in Egyptian hotels. Tourism and Hospitality Research, 13(3), 140–148.Available at: https://doi.org/10.1177/1467358414522053.

Kim, W. G., Jin-Sun, B., & Kim, H. J. (2008). Multidimensional customer-based brand equity and its consequences in midpriced hotels. Journal of Hospitality & Tourism Research, 32(2), 235-254.

Lavoie, K. A. (2015). Instagram and branding: A case study of" Dunkin'Donuts". Elon Journal of Undergraduate Research in Communications, 6(2), 79-90.

Lawson, B., & Samson, D. (2001). Developing innovation capability in organisations: A dynamic capabilities approach. International Journal of Innovation Management, 5(03), 377-400.Available at: https://doi.org/10.1142/s1363919601000427.

Levitt, T. T. (1986). The marketing imagination. New York: Free Press.

Mabry, E., & Porter, L. (2010). Movies and MySpace: The effectiveness of official web sites versus online promotional contests. Journal of Interactive Advertising, 10(2), 1-15.Available at: https://doi.org/10.1080/15252019.2010.10722166.

Malik, M. E., Ghafoor, M. M., Hafiz, K. I., Riaz, U., Hassan, N. U., Mustafa, M., & Shahbaz, S. (2013). Importance of brand awareness and brand loyalty in assessing purchase intentions of consumer. International Journal of Business and Social Science, 4(5), 167-171.

McIntyre, F. S., Hite, R. E., & Rickard, M. K. (2003). Individual characteristics and creativity in the marketing classroom: Exploratory insights. Journal of Marketing Education, 25(2), 143-149.

Nabi, N., & Zaman, S. (2014). The sources and availability of information for tourists: A Study on Tourism Sector of Bangladesh. World Journal of Social Sciences, 4(1), 154-166.

O’Connor, P., & Frew, A. J. (2002). The future of hotel electronic distribution: Expert and industry perspectives. Cornell Hotel and Restaurant Administration Quarterly, 43(3), 33-45.

Priya, N., & Vishal, M. (2007). What creativity means in advertising.

Rashid, M. H. (2016). Increasing tourism’s contribution to GDP. The Independent, Bangladesh. Retrieved from: http://www.theindependentbd.com/ .

Satvati, R. S., Rabie, M., & Rasoli, K. (2016). Studying the relationship between brand equity and consumer behavior. International Review, 1(2), 153-163.

Sharma, V. (2014). Creative marketing for small businesses. IOSR Journal of Business and Management (IOSR-JBM), 16(7), 69-77.

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.Available at: https://doi.org/10.1016/B978-0-7506-7088-3.50009-7.

Teece., D. J. (2017). Dynamic capabilities and the multinational enterprise. In B. J. Christensen, & C. Kowalczyk (Eds.). Globalization (pp. 105–129). Berlin Heidelberg: Springer-Verlag.

Terkan, R. (2014). Importance of creative advertising and marketing according to university students' perspective. International Review of Management and Marketing, 4(3), 239-246.

Titus, P. A. (2000). Marketing and the creative problem-solving process. Journal of Marketing Education, 22(3), 225-235.

UNWTO. (2008). Understanding tourism: Basic glossary. Retrieved from: http://media.unwto.org/en/content/understanding-tourism-basic-glossary .

Yap, C. S., Cheng, B., & Choe, K. L. (2014). Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry. Paper presented at the In Proceedings of ISIC, the Information Behavior Conference, Leeds, 2-5.

Yfantidou, G., Spyridopoulou, E., Chatzigeorgiou, T., & Malliou, P. (2019). Hotel innovation and the creation of competitive advantage. In V. Katsoni, & M. Segarra-Ona (Eds.). Smart tourism as a driver for culture and sustainability. Springer proceedings in business and economics (pp. 135–144). Cham: Springer.

Zaitseva, N. A. (2013). Management in service industry: tourism and hospitality (pp. 288). Moscow: Academia Publishing House.

Statistics:

Search :

Funding:

This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.

Acknowledgement:

The authors acknowledge the anonymous researchers for their contribution in this sector. The authors also acknowledge the lab assistants and supportive family and friends for their encouragement and mental support.

( 1 ) The Relationship between Creative Accounting Risks and Auditing Risks from the Perspective of External Auditors in Saudi Arabia
( 2 ) Creative Marketing and Innovative Branding: An Effective Way to Attract Customers
( 3 ) Incorporating Islamic Ethic Elements into Marketing Mix Paradigm
( 5 ) Productive Welfare Policy: An Innovative Way in Social Safety Net in Malaysia
( 8 ) Relationships Between Leadership Roles and Project Team Effectiveness as Perceived by Project Managers in Malaysia
( 9 ) Relationships among Team Trust, Team Cohesion, Team Satisfaction and Project Team Effectiveness as Perceived by Project Managers in Malaysia
( 10 ) Effective Tax Administration and Institutionalization of Accounting Systems in Small and Medium Scale Enterprises: Evidence from Nigeria
( 11 ) Moderating Effects of Project Management Experience, Project Team Size, Project Duration and Project Value Size on the Relationship between Project Manager’s Leadership Roles and Project Team Effectiveness in Malaysia
( 12 ) Emotional Workgroup Performance and Group Effectiveness Egyptian Context
( 13 ) Comparative Analysis of the Effectiveness of Coub-Douglas, Real Business Cycle, and Keynsian Growth Models in Determining Economic Growth in Nigeria
( 14 ) An Evaluation of Effectiveness of Oversight Committees: A Case of City of Johannesburg, Section 79 Committees
( 15 ) Africa's Human Capital Development: Is Public Finance Management an Effective Strategy?
( 16 ) How can Female Executives Shape the Effectiveness of Executive Compensation?- A Multi-Dimensional Approach
( 17 ) The Effectiveness of the Production of Healthy Rice in Comparison with other Rice Varieties in the Upper Northern Region of Thailand
( 18 ) Evaluating the Effectiveness of CAPM and APT for Risk Measuring and Assets Pricing
( 20 ) Challenges of Human Rights Abuses in Nigerian Democratic Governance – Which Way Forward ?
( 21 ) The Wider Vision of Social Policy: Exploring the Ways of Curbing Violence against Women in Four Wards of Shamva North Constituency (Zimbabwe)
( 22 ) Teaching Hypothesis Test in an Easy Way
( 23 ) An Investigation into the Causes of Failures in Railway Infrastructure at Transnet Freight Rail - A Case of the Steel and Cement Business Unit
( 24 ) Assessment of Dual Carriageway for Sustainable Socio-Economic Development in Ado Ekiti, Nigeria
( 27 ) Contemporary Approach to Enhanced Road Transport System in Nigeria Through the Application of It-Based (Online) Bus Ticketing and Payment System
( 28 ) Making Poverty A History in Africa: The Role of the G8
( 29 ) External Factors Influencing on Industrial Building System (Ibs) in Malaysia
( 30 ) Consideration the Relationship Between Information Communications Technology and Economic Growth in Top 10 Economic
( 31 ) NGO Programming and Policy Advocacy in the Land Sector in Zimbabwe
( 32 ) Testing the Random Walks in Korea Stock Exchange
( 33 ) How Telecommunication Development Aids Economic Growth: Evidence from Itu Ict Development Index (IDI) Top Five Countries for African Region
( 34 ) Kashmir Peasant Economy under Dogra’s: A Case Study of Agrarian Produce and Livestock 1885-1925 A.D
( 35 ) Driving Role of Institutional Investors in the Indian Stock Market in Short and Long-Run – An Empirical Study
( 36 ) An Enquiry into the Contributions of Microfinance Institutions Towards the Development of Small Scale Business in Nigeria
( 37 ) A Review on Criteria for Green Infrastructure to be Adopted by Local Authorities
( 38 ) Does the Mena Countries May Converge in GDP to Southern European One? The Effects of International Trade
( 39 ) An Inventory Model with Lost Sale is Time Dependent
( 40 ) Reminiscing Stock Splits Announcement: A Malaysian Case
( 41 ) The Sustainable Livelihoods Index: A Tool To Assess the Ability and Preparedness of the Rural Poor in Receiving Entrepreneurial Project
( 42 ) Study of the Relationship between Economic Growth and Inflation: Application to the Countries of the South Side of the Mediterranean: A Panel Data Approach
( 43 ) A Study of Transnational and Transformation Leadership Styles and Factors Affect The Leadership Style
( 44 ) Testing the Random Walk: The Case of Hong Kong Stock Exchange
( 45 ) Rate of Return Would Not Increase To the Extent of Annuity Saving Discount
( 46 ) Government Borrowing Behaviour: Implications for Private Sector Growth in Nigeria
( 47 ) Earnings Management and Stock Market Returns
( 48 ) The Recruitment of Migrant Workers in the Food Service Industry in Malaysia. A Study of Old Town White Coffee and Pappa Rich Kopitiam
( 49 ) Quality Management Practices towards Customer Satisfaction in Local Authority Public Services Website
( 50 ) Consideration the Effects of Water Sector Investment on Economic Growth in Iran
( 51 ) A Theoretical Review on Critical Success Factors (CSFS) of Entrepreneurship Programs in Community College
( 52 ) Influence Internship Learning Effect in Business Service Sector: Using Internship Self-Efficacy as the Mediator Variable
( 53 ) The Impact of Dividend Policy on Shareholders’ Wealth before and After Financial Melt down: Evidence from FMCG Sector in India
( 54 ) Stock Market Performance and Economic Growth: Evidence from Nigeria Employing Vector Error Correction Model Framework
( 55 ) Factors Impacting on SMEs Internationalization: Dairy Industry in Zimbabwe
( 56 ) The Biodiesel Market in Brazil and the Prospects for the Sector
( 57 ) A Mixed-Methods Study to Explore Stage of Readiness and Intention of Micro and Small Enterprises to Adopt Mobile Money in Indonesia
( 58 ) Attributes Influencing Strategic Alignment in the Service Sector: An Indonesian Banking Sector Case Study
( 59 ) Workplace Bullying: Modelling Construct Validity in an Australian Public Sector Workforce
( 60 ) The Effect of Selected Financial Ratios on Profitability: An Empirical Analysis of Listed Firms of Cement Sector in Saudi Arabia
( 61 ) Stock Market Index Prediction with Neural Network during Financial Crises: A Review on Bist-100
( 62 ) The Total Factor Productivity of Libyan Banks, 2004 – 2010
( 63 ) The Life-Time of Tomorrow Party of Japan and Its Negative Impacts on the Anti-Nuclear Movements in Japan’s Politics
( 64 ) Exploration of Suitability of Situational Leadership in the Oil and Gas Sector
( 65 ) Estimating Value at Risk for Sukuk Market Using Generalized Auto Regressive Conditional Heteroskedasticity Models
( 66 ) The Impact of the Global Financial Crisis on the Debt, Liquidity, Growth, and Volume of Companies in Palestine Stock Exchange
( 67 ) Rural - Urban Balance as a Measure of Socio-Economic Development with Special Reference to Iran
( 68 ) Measuring the Quality of Islamic Banks Services and Its Impact on Customers Satisfaction A Survey Study on the Islamic Banks Customers in Lattakia-Syria
( 69 ) A Negative Rational Pigs Game and its Applications to Website Management
( 70 ) The Internal Branding Process: Customer Reprofiling and Brand Positioning (Empirical Study on Traditional Snack Food in Bandung-Indonesia)
( 71 ) Appointment of Directors and Performance of Deposit Money Banks in Sub Saharan Africa: Do We Need More Executive or Non-Executive Directors?
( 72 ) Managing Public Perception towards Local Government Administration
( 73 ) Studying the Integration of Damascus Securities Exchange with Selected Stock Markets
( 74 ) Market Share and Profitability Relationship: A Study of the Banking Sector in Nigeria
( 75 ) Effect of Media Transportation and Advertising Transportation on Customers Responsiveness
( 76 ) The Effect of Personal Factors on the Customer Rating of the Quality of Services of the Islamic Banks Operating in the Syrian Coast
( 77 ) A Factor Analysis Approach Towards a Study of the Factors Affecting Students’ Choice of Higher Education Institution: A Case Study of a Private Institution (Twintech International University College of Technology)
( 78 ) Does the Holiday Effect Differ from Religious to Non-Religious Holidays? Empirical Evidence from Egypt
( 79 ) Auditing Procedures and Process in the Public Sector
( 80 ) Rice Farmer and Capital Formation: A Case Study of Rice Farmer's Credit Cooperative in Itoikin, Ikosi-Ejirin LCDA, Lagos State
( 81 ) Internationalization of State Multilatinas: A Multi-Case Study in The Oil Sector
( 82 ) Relevance of Stakeholders Theory, Organizational Identity Theory and Social Exchange Theory to Corporate Social Responsibility and Employees Performance in the Commercial Banks in Nigeria
( 83 ) Public Sector Size and GDP Growth Nexus: Panel Data Estimation
( 84 ) Analyzing Factors Affecting the Success of Social Media Posts for B2b Networks: A Fractional-Factorial Design Approach
( 85 ) On the Prediction of the Inflation Crises of South Africa Using Markov-Switching Bayesian Vector Autoregressive and Logistic Regression Models
( 86 ) Entrepreneurial Networking and Women Entrepreneurs’ Contribution to Employment Creation in Rivers State, Nigeria
( 87 ) Participatory Processes in Planning for Self-Help Housing Provision in South Africa: Policies and Challenges
( 88 ) Scenario Economic Impact Analysis of Offshore Fishing Tournaments in Ocean City
( 89 ) Effect of Institutional Factors on Foreign Direct Investment in Nigeria
( 90 ) Does Gold Price Lead or Lags Islamic Stock Market and Strategy Commodity Price? A Study from Malaysia
( 92 ) Macroeconomic Indicators and Capital Formation Growth in Nigeria: A New Evidence
( 93 ) Financial Market Predictions with Factorization Machines: Trading the Opening Hour Based on Overnight Social Media Data
( 94 ) The Effect of Internal and External Factors of Companies on Profitability and its Implications on Stock Price Index of State-Owned Banks
( 95 ) An Empirical Investigation into the Key Drivers of Economic Performance in the CEMAC Zone: A Panel Corrected Standard Errors Approach
( 96 ) Leading Indicators and Financial Crisis: A Multi-Sectoral Approach Using Signal Extraction
( 98 ) Intention to Use E-Recruitment System: Empirical Evidence from Jobseekers in the Advertising Industry in Malaysia
( 99 ) The Importance of Public Administration Towards Achieving Good Governance for Positive National Development by Using SmartPLS 3
( 100 ) Depositors Confidence and Mergers and Acquisitions: The Nigerian Banking Sector Experience
( 101 ) Does Agricultural Sector Contribute to the Economic Growth in Case of Republic of Benin?
( 102 ) Determinants of Public Sector Corruption in Nigeria
( 103 ) Impact of Participatory Decision Making on Organisational Goal Attainment
( 104 ) Conceptualisation of Lack of Discipline and Probity as the Main Cause towards Good Governance Practice
( 105 ) The Impact of Organisational Culture on Public Sector Performance: A Case Study of Local Authorities in Zimbabwe
( 106 ) Sectoral Credit Allocation of Deposit Money Banks and Poverty Reduction in Nigeria
( 107 ) Foreign Direct Investment - Growth Linkage in Sub-Saharan Africa: Is Governance a Mediating Factor?
( 108 ) An Empirical Assessment of the Impact of Access to Credit on Farm Output: A Case Study of Sefwi-Wiawso Municipality Ghana
( 109 ) Factors that Influence Profitability of General Insurance Issuers in Indonesia
( 110 ) Impact of Exchange Rate Fluctuation on Selected Economic Sectors of the Nigerian Economy
( 111 ) Determinants of Banks Profitability & Liquidity and the Role of BASEL III in Islamic & Conventional Banking Sector of Pakistan: A Case Study of NBP
( 112 ) Factors Influencing Human Capital in Ready Made Garments Industry in Bangladesh
( 113 ) Analysis of the Effects of Pull and Push Factors on Brain Drain: An Example of Turkey
( 114 ) Analysis of Environmental Factors Affecting Manufacturing Small and Medium-Size Enterprises in Kogi State Nigeria
( 115 ) Regime Changes in the Volatility of Stock Markets
( 116 ) Optimal Stock Portfolio Issuers of Building Construction Registered in LQ45 Based on the Markowitz Approach
( 117 ) Estimating the Economic Determinants of Technical Efficiency of Bioenergy in EU-28: An Application of Tobit Analysis
( 118 ) Does Social Barriers Influence Women's Intention toward Entrepreneurship?
( 119 ) The Effect of Selected Factors on Tax Revenue Mobilization in Ethiopia: The Case of Amhara Region
( 120 ) Deterrents to the Success of Micro and Small Enterprises in Ethiopia: The Case of Amhara Region MSEs
( 121 ) Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia
( 122 ) Family Leadership and Small to Medium Sized Enterprises Research and Development Investments
( 123 ) Exchange Rate Pass-through to Prices: VAR Evidence for Albania
( 124 ) Challenges and Opportunities of Investment to the People of Sebeta Town, Oromia Regional State, Ethiopia
( 125 ) The Trajectory and Diaspora of Women Imprisonment: An Analysis
( 126 ) Consumers’ Behavioural Intention to Adopt Mobile Banking in Rural Sub-Saharan Africa Using an Extension of Technology Acceptance Model: Lessons from Zimbabwe
( 127 ) Value for Money (VFM) Audit and Public Sector Performance in Afikpo North Local Government Area of Ebonyi State, Nigeria
( 128 ) Multivariate Analysis in Formulation of the Benefit-Cost Index Related to the Sugarcane Production System in the Quirinopolis Municipality Productive Center, Goias, Brazil
( 129 ) What are the Contextual Influences of Bank Criminality in Osun East Senatorial District?
( 130 ) Analysing the Financial Strength of Nigeria: An Approach to Estimate the Index of Financial Safety
( 131 ) Trade Union Performance and Industrial Relations Climate in the Nigerian Petroleum Sector
( 132 ) Nexus between Non-Oil Sectoral Contribution and Economic Growth in Nigeria 1981-2018
( 133 ) An Empirical Investigation of Real Exchange Rate Responses to Foreign Currency Inflows: Revisiting the Dutch Disease Phenomenon in South Asia
( 134 ) Factors Affecting the Individual Stock Price Index (IHSI) Industrial Manufacturing Sector in Indonesia, Automotive Sub Sectors, and Components in Indonesia Stock Exchange (IDX)
( 135 ) Effect of Brand Enhancement on Buying Behavior towards the Sport Sponsorship Companies in Riyadh, KSA
( 136 ) Efficiency of Microfinance (MF) Institutions in Bangladesh: A Study on Top 10 MF Institutions
( 137 ) Critical Review of Literature on Brand Equity and Customer Loyalty
( 138 ) Factors Influencing on Human Resources Development in SMEs Service Enterprises in Industry 4.0: The Case of Thai Nguyen Province, Vietnam
( 139 ) Analysis of Causal Nexus between Defense Spending and Economic Growth in Nigeria: A Toda-Yamamoto Approach
( 140 ) Determinant of Tax Revenue Effort in Sub-Saharan African Countries: A Stochastic Frontier Analysis
( 141 ) Effect of Savings Deposit Rate on Stock Market Capitalization in Nigeria: An Empirical Investigation
( 143 ) Determinants of Profitability and its Implications on Corporate Values (Studies at Ceramic, Porcelain and Glass Sub Sector Listed in Indonesia Stock Exchange, 2009 - 2018)
( 144 ) Self-Efficacy and Entrepreneurial Mindset: Towards Societal Re-Engineering
( 145 ) Developing a Conceptual Model for Antecedents of Resistance to Change towards Sustainable Construction Practices
( 146 ) Towards a Proposal of a Local Authority Model Based on the Systemic Approach
( 147 ) Interest Rate Ceilings and Financial Exclusion in Kenya: Evidence from Commercial Banks’ Sectoral Credit Distribution
( 148 ) Factors Affecting the Capital Structure of the Textile Industry in Bangladesh: An Inferential Study
( 149 ) Deficit Financing Asymmetry and Nigerias Economic Growth: A Nonlinear Autoregressive Distributed Lag Approach
( 150 ) The Dimensions of the Quality Perceived by Users in a Clinical Analysis Laboratory of A University Hospital
( 151 ) A Process Model for Conformance of Health Information Systems: Towards National Interoperability
( 152 ) Factors Influencing Audit Expense and Quality in an Emerging Economy: A Study on Bangladesh
( 153 ) The Effect of Disruptive Factors on Inventory Control as a Mediator and Organizational Performance in Health Department of Punjab, Pakistan
( 154 ) Factors Influencing Farmers’ Adoption of Soil Conservation Development
( 155 ) Factors Affecting Profitability of General Insurance Companies in Indonesia
( 156 ) Exploring the Dimensions Using Exploratory Factor Analysis of Disruptive Factors and Inventory Control
( 157 ) Panel Data Estimators in the Presence of Serial and Spatial Correlation with Panel Heteroscedasticity: A Simulation Study
( 158 ) The Impact of Data Frequency on the Level of Exchange Rate Pass-through to Consumer Prices in Nigeria
( 159 ) What Explains the Overwhelmingly Positive Perception towards Microfinance Institutions? Application of Firth’s Logistic Regression in a Small Sample
( 160 ) Financial Risks in Turkish Banking Industry: A Panel Data Analaysis on Istanbul Stock Exchange
( 161 ) Human Capital Development and Economic Growth in Nigeria: An Autoregressive Distributed Lag (ARDL) Approach
( 162 ) A Qualitative Analysis of the Impediments to Business Innovation and Information Management in Nigeria: A Policy Stance