Contact Us

For Marketing, Sales and Subscriptions Inquiries
2637 E Atlantic Blvd #43110
Pompano Beach, FL 33062

Conference List

International Journal of Management and Sustainability

February 2017, Volume 6, 2, pp 23-32

Factors Influencing Consumer Purchase Intention of "KU Phuphan Black-Bone Chicken Product" in Sakon Nakhon Province, Thailand : A Study Based on the Theory of Planned Behavior (TPB)

Jitpisut Bubphapant

Jitpisut Bubphapant 1

  1. Department of Business Management, Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus, Sakon Nakhon, Thailand 1

on Google Scholar
on PubMed

Pages: 23-32

DOI: 10.18488/journal.11.2017.62.23.32

Share :

Article History:

Received: 03 February, 2017
Revised: 07 March, 2017
Accepted: 28 April, 2017
Published: 10 April, 2017


The purpose of this research was to study the factors influencing Thai consumers’ purchase intentions of KU Phuphan Black-bone Chicken product in Sakon Nakhon Province by using the Theory of Planned Behavior (TPB). KU Phuphan black-bone chicken is the rare chicken breed which is completely black inside and out despite its white feathers, developed by Thai researchers in Sakon Nakhon province and now was widely known as the economic animal. It was discovered that many previous studies conducted to focus on the genetics and nutrition; however, there was a lack of research concerning the marketing and consumer aspects. The quantitative research approach was adopted in this study. The research data was gathered using a questionnaire designed from the Theory of Planned Behavior (TPB). Using a total sample of 400 respondents who have recognized KU Phuphan Black-bone chicken product, a survey was developed and conducted in Sakon Nakhon province, Thailand. The results revealed that all three factors influenced consumers’ purchase intention. Attitude toward behavior and subjective norm had positively influenced on purchase intention. Consumers who had higher purchase intention of KU Phuphan Black-bone chicken product had significant higher attitudes about buying the product. In addition, an influence of subjective norm factor like parents, peers and media also played an important role in considering purchasing the product. Meanwhile, perceived behavior control factor such as availability of product and place to buy least influenced on purchase intention. Findings provided by this study will be helpful for marketers of KU Phuphan Black-bone Chicken product and others relevant to this business for planning, adapting and improving theirs related marketing activities.

Contribution/ Originality
This study is one of very few studies which have investigated the marketing and consumer perspectives of KU Phuphan Black-bone chicken, the economic rare breed developed by Thai researchers. The results can be applied for developing marketing strategies which will benefit agricultural scenes in Thailand for the better and sustainable.


KU Phuphan black-bone chicken, Purchase intention, Attitudes, Subjective norm, Perceived behavior control, Planned behavior.



  1. Ajzen, I., 1985. From intentions to actions: A theory of planned behavior. In Kuhl J.& Beckman J. (Eds.), Action-control: From Cognition to behavior. New York: Springer-Verlag. pp: 11- 39.
  2. Ajzen, I., 1991. Theory of planned behavior. Organization Behavior and Human Decision Process, 50(2): 179-211. View at Google Scholar 
  3. Ajzen, I., 2005. Attitudes, personality, and behavior. UK: McGraw-Hill Education
  4. Ajzen, I., 2006. Constructing a theory of planned behavior questionnaire. Retrieved from [Accessed March, 2016].
  5. Ajzen, I., 2013. Theory of planned behaviour questionnaire. Measurement Instrument Database for the Social Science. Retrieved from [Accessed March, 2016].
  6. Ajzen, I., 2015. Consumer attitudes and behavior: The theory of planned behavior applied to food consumption decisions. Rivista di Economia Agraria, 70(2): 121-138. View at Google Scholar 
  7. Ajzen, I. and M. Fishbein, 1970. The prediction of behavior from attitudinal and normative variables. Journal of Experimental Social Psychology, 6(4): 466-487. View at Google Scholar | View at Publisher
  8. Ajzen, I. and M. Fishbein, 2005. The influence of attitudes on behavior. In D. Albarracin, B.T. Johnson, and M.P. Zanna (Eds.) The Handbook of Attitudes and Attitude Change: Basic Principles. Mahwah, NJ: Lawrence Erlbaum Associates. pp: 173-221.
  9. Barua, P. and M. Islam, 2011. Young consumers’ purchase intentions of buying green products: A study based on the theory of planned behavior. (Master’s Thesis). Umeå University, Umeå School of Business. Retrieved from
  10. Black, T.R., 1999. Doing quantitative research in the social sciences: An integrated approach to research design, measurement and statistics. London: Sage.
  11. Blackwell, R.D., W.M. Paul and F.E. James, 2006. Attributes of attitudes. Consumer behavior. New York: Thomson Press. pp: 235-243.
  12. Boonsupa, S., 2011. Factors influencing consumer’s purchase intention of instant frozen foods from convenient store (7-11) in Bangkok based on theory of planned behavior (TPB). (Master’s Thesis). Bangkok Univerisity, School of Business Administration.
  13. Chaipattana Foundation, 2016. Philosophy of sufficiency economy. Retrieved from [Accessed July, 2016].
  14. Chen, S.R., B. Jiang, J.X. Zheng, G.Y. Xu, J.Y. Li and N. Yang, 2008. Isolation and characterization of natural melanin derived from silky fowl (Gallus Gallus Domesticus Brisson). Food Chemistry, 111(3): 745-749. View at Google Scholar | View at Publisher
  15. Conner, M. and P. Sparks, 1996. The theory of planned behaviour and health behaviours. In Conner, M. and Norman, P. (Eds), Predicting health behaviour. Buckingham: Open University Press. pp: 121-62.
  16. Conner, M. and P. Sparks, 2005. The theory of planned behavior. In M. Conner, & P. Norman (Eds.), Predicting health behaviour: Research and practice with social cognition models. Buckingham: Open University Press. pp: 121- 162.
  17. Dorshorst, B., R. Okimoto and C. Ashwell, 2010. Genomic regions associated with dermal hyperpigmentation, polydactyly and other morphological traits in the silkie chicken. Journal of Heredity, 101(3): 339–350. View at Google Scholar | View at Publisher
  18. Draper, N. and H. Smith, 1981. Applied regression analysis. 2nd Edn., New York: John Wiley & Sons, Inc.
  19. Gravetter, F.J. and L.A.B. Forzano, 2009. Research methods for the behavioral sciences. 3rd Edn., Belmont, CA: Wadsworth Cengage Learning.
  20. Hee, Y.K. and E.C. Jae, 2011. Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1): 40-47. View at Google Scholar | View at Publisher
  21. Jaccard, J., 1975. A theoretical analysis of selected factors important to health education strategies. Health Education & Behavior, 3(2): 152-167. View at Google Scholar | View at Publisher
  22. Kasikorn Research Center, 2015. Food and beverage. Retrieved from [Accessed August, 2016].
  23. Khumpeerawat, P., 2016. Lecturer, Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus. (2016, August 4). Personal Communication.  [Accessed August 4, 2016].
  24. Maria, C.L.S., K.H. Rüdiger and S. Rabino, 2014. Intentions to use and recommend to others: An empirical study of online banking practices in Portugal and Austria. Online Information Review, 38(2): 186-208. View at Google Scholar 
  25. Nualtem, M., 2015. Future of Thai chicken meat in AEC. Retrieved from [Accessed September, 2016].
  26. Nunnally, J., 1978. Psychometric methods. New York: McGraw-Hill
  27. Phuphan Royal Development Study Center, 2012. Manual 3: Feeding Phuphan black-bone chicken. Retrieved from [Accessed March, 2016].
  28. Rahman, M., 2013. Green products: A study on young & native Swedish consumers’ purchase intentions of green products. (Master’s Thesis). Umeå University, Umeå School of Business and Economics (USBE).
  29. Shah, A.S. and S.N. Mohamed, 2011. Applying the theory of planned behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1): 8-20. View at Google Scholar | View at Publisher
  30. Tian, Y., M. Xie, W. Wang, H. Wu, Z. Fu and L. Lin, 2007. Determination of carnosine in Black-Bone Silky Fowl (Gallus Gallus Domesticus Brisson) and common chicken by HPLC. European Food Research and Technology, 226(1-2): 311–314. View at Google Scholar | View at Publisher
  31. Tu, Y.G., Y.Z. Sun, Y.G. Tian, M.Y. Xie and J. Chen, 2009. Physicochemical characterisation and antioxidant activity of melanin from the muscles of Taihe black-bone silky fowl (Gallus Gallus Domesticus Brisson). Food Chemistry, 114(4): 1345-1350. View at Google Scholar | View at Publisher
  32. World Bank, 2016. Thailand economic monitor - June 2016: Aging society and economy. Retrieved from [Accessed October, 2016].
  33. Zeithaml, V.A., A. Parasuraman and L.L. Berry, 1990. Delivering quality service: Balancing customer perceptions and expectations. New York: Free Press.


Google Scholor ideas Microsoft Academic Search bing Google Scholor


This study received no specific financial support.

Competing Interests:

The author declares that there are no conflicts of interests regarding the publication of this paper.


Related Article

( 1 ) Affective Factors on the Empowerment of Human Resources
( 2 ) Factors Influencing the HRD Climate of an Organization
( 3 ) Critical Success Factors for Franchised Restaurants Entering the Kenyan Market: Customers’ Perspective
( 4 ) Factors Influencing Consumer Purchase Intention of "KU Phuphan Black-Bone Chicken Product" in Sakon Nakhon Province, Thailand : A Study Based on the Theory of Planned Behavior (TPB)
( 5 ) An Investigation into the Factors Affecting the Sustainability of the Land Reform Programme Beneficiaries in Kwa Zulu-Natal Province
( 6 ) Factors Affecting Garments Employees Perception on Job Performance: Evidence from Bangladesh
( 7 ) Demographic Factors Influence on the Tendency to Become Entrepreneur: Estimating the Antecedents and Consequences of Entrepreneurial Tendency
( 8 ) Factors Influencing the Decision of the People of Kisii Town to Consume Domestic Tourism Products
( 9 ) Prioritizing the Factors Which Affect the Selection of Hotels by Consumers Traveling for Vacation with Analytical Hierarchy Process (AHP) Method
( 10 ) The Potential of Scientific Research Support and Its Role in Enhancing the Competitiveness of Universities “Zarqa University as Case Study”2001-2013
( 11 ) Users’ Attitudes towards Institutional Repository in Jadavpur University: A Critical Study
( 12 ) Differentiation and Positioning Strategy: A Toss of the Same Coin
( 13 ) Perception And Management of Human Fertility: A Shona Landscape
( 14 ) Attitude and Motivation in L2 Learning among Ummaster Students
( 15 ) Socio-Cultural Implications of Breast Feeding in Urban Area of Pakistan: (A Case Study of District Faisalabad)
( 16 ) The Impact of Neighborhood Characteristics on Housing Prices-An Application of Hierarchical Linear Modeling
( 17 ) The Role of the Gestalt Theory in Understanding Persian Architectural Masterpieces, Case Study: Fin-Garden of Kashan
( 18 ) Compliance Behavior Analysis of the Ship Crew to the International Safety Management (Ism) Code in Indonesia
( 20 ) Some Aspects about Financial Knowledge of Undergraduate Students
( 21 ) Tourism Industry of Kashmir (1947-1989)
( 22 ) Competitiveness of Ciit Sahiwal
( 23 ) The Role of Teacher Characteristics and Managerial Support in Implementation of History and Government Curriculum in Wareng District, Kenya
( 24 ) Fiscal Federalism and Its Role in Optimization of the Financial Sistem Country
( 25 ) Invigorating Entrepreneurial Spirit among Workforce
( 26 ) Widening the Breadth of Knowledge Diffusion among Nigerian Employees: The Upsides of Globalization
( 27 ) The Place of Physical Infrastructure in Realizing Nigeria’s Vision 20: 2020
( 28 ) Towards Low Carbon Society: Exploring Users Perceptions on the Service Quality Level Performance of Public Transport Staff in the Klang Valley
( 29 ) Reinventing South African Management Students as Stewards of Democratization: A Critical Pedagogy Perspective
( 31 ) The Different Types of Delinquent Behavior in the Hospitality Industry. Case Study from Greece
( 32 ) Solutions to Improve Educational Management Quality
( 33 ) Measuring SMEs’ Sustainability: A Literature Review and Agenda for Research
( 34 ) Analysis of the Determinants of Marriage to First Birth Interval in Bangladesh
( 35 ) Impact of Product Development and Innovation on Organisational Performance
( 36 ) Resource Dependency, Institutional, and Stakeholder Organizational Theories in France, Nigeria, and India
( 37 ) Price Distortions, Exports, and Economic Growth: Evidence from the Non-Oil Sectors of Nigeria
( 38 ) An Architecture for Personal Achievement Evaluation System in An University By Applying Open Source ECM and Bi Software
( 39 ) FDI in Indian Retail Sector: Strategic Issues and Implications
( 40 ) How to Use Cobit Applications in Educational Institutes
( 41 ) Hospital At Home: Sustainable Healthcare in Developing Countries through Reducing Average Length of Stay in Hospitals
( 42 ) Government and Poverty Alleviation in Ondo State, Nigeria
( 43 ) Foreign Direct Investment Affluences in Iskandar Malaysia
( 44 ) Poverty Alleviation and Long-Term Sustainability of Microfinance Project: With Special Reference to Matale District
( 45 ) Does Risk Management Affect On Bank Efficiency? An Analysis of Sri Lankan Banking Sector
( 46 ) The Relationship between Servant Leadership and Organizational Commitment: The Malaysian Perspectives
( 47 ) Discovering Opportunities in the Solar Energy Industry: A Subjectivistic View of Entrepreneurial Activity
( 48 ) Impacts of Macroeconomy on Stock Market: Evidence from Pakistan
( 49 ) Antecedents and Outcome of Sustainable Environmental Manufacturing Practices
( 50 ) The Relationship between Spirituality and Meaning at Work and the Job Happiness and Psychological Well-Being: A Spiritual-Affective Approach to the Psychological Well-Being
( 51 ) ROSCAS Remain Strong in India despite Greater Financial Inclusion
( 52 ) On Energy Subsidy Reform and Sustainable Development in Nigeria
( 53 ) Financial Performance Assessment of Large Scale Conglomerates Via Topsis and Critic Methods
( 54 ) Analysis of Batik Semarang Business Performance Using SCP (Structure-Conduct-Performance) Approach
( 55 ) Stock Market Volatility under Sanctions
( 56 ) Strategies to Increase the Self- Efficacy of Educational Administrators
( 57 ) Modern Organization Theory: Analyzing The Complexity of Coordination and Cooperation in the Modern Organizations
( 58 ) Performance Culture – The E.Q., Support of the Reposition of Companies on the Market – Answer To the Impact of Economic Crisis
( 59 ) An Investigation of Servqual Dimensions in The Delivery of Satisfied Services To Customers in The Domestic Airlines Industry in Ghana
( 60 ) The Impact of Credit Risk Management on the Commercial Banks Performance in Nigeria
( 61 ) Is the Tourism Industry A Fragile Heavy Weight? Validation through a Literature Review of Tourism System Shocks
( 62 ) Do it Helps SMEs Gain Better Performance: A Conceptual Analysis on RBV Theory
( 63 ) Interactive Relationship between Job Involvement, Job Satisfaction, Organisational Citizenship Behaviour, and Organizational Commitment in Nigerian Universities
( 64 ) Business Ethics in Insurance Industry in Nigeria
( 65 ) Game Analysis on Influence Mechanism of Equity Incentive on R&D Investments
( 66 ) Marketing Destination Zimbabwe During and Post the 2000-2008 Political and Economic Crises
( 67 ) Analysis of Workplace Stress and Organizational Performance in Human Resource Management: A Case Study of Air Traffic Controllers of Pakistan
( 68 ) Performance Audit: A Tool for Fighting Corruption in the Nigeria’s Public Sector Administration
( 69 ) Theories of Knowledge: A Critical Examination of the Validity of Different Kinds of Explanations
( 70 ) An Exploratory Study of Financial Management Practices Among Ghanaian Households
( 71 ) The Impact of Team Diversity, Task Interdependence, Team Conflict and Team Cooperation on Job Performance: Using Real Estate Brokers as Examples
( 73 ) Analysis of Nigeria Firms, Export Marketing Configuration in the Global Market
( 74 ) Supporting Tourism Business in Nigeria via Integrated Marketing
( 75 ) E-Retailers and Environmental Sustainability
( 76 ) Corporate Governance, Sustainability and Capital Markets Orientation
( 77 ) The Inclination of Information and Communication Technology (ICT) Students towards Entrepreneurship
( 78 ) Ingold, Tim. Being Alive, Essays on Movement, Knowledge and Description. 2011. London, Routledge
( 79 ) Evaluation of Conservation Costs and Benefits of Developing Conservation Strategies
( 80 ) Management in Public Utility Companies in Ghana: An Appraisal of Ghana Water Company Limited
( 81 ) Understanding Stakeholder’s Perceptions on Practice of Nature-Based Sports in A Portuguese Natural Park
( 82 ) Philosophical Texts on Travels: Chronicles and Testimonies of Travellers
( 83 ) Influence of the Entrepreneur and Enterprise Characteristics on Success of Cage Fish Farming In the Asuogyaman and South Dayi Districts, Ghana
( 84 ) Space Tourism in Malaysia: A Strategic Move to Boost the Space Industry?
( 85 ) Diagnosis of the Process of Building Relationships between Customer and Company and Company and Employee
( 86 ) Improving the Perceived Quality of Private Brands Using Co-Branding: The Role of Brand Equity and Store Image
( 87 ) Cumulative Average Abnormal Return and Semistrong Form Efficiency Testing in Indonesian Equity Market over Restructuring Issue
( 88 ) Strategic Communication: Impact on Productivity and Company Image
( 89 ) Strategic Determinants of Family Firm Performance: A Proposed Research Framework
( 90 ) Saving Natural Resources: The Exemple of Balearic Industry/ Ahorro De Recursos Naturales: El Ejemplo De La Industria Balear
( 91 ) Visiting SME Financing Industry of Bangladesh
( 92 ) The Qual-Quant Distinction (Debate): Understanding the Phenomena
( 93 ) Use of Value-At-Risk for the Quantification of Risks In Insurance
( 94 ) Comparative Profitability Analysis of Watermelon and Pepper Production in Danko-Wasagu Local Government Area of Kebbi State, Nigeria
( 95 ) Ethnoarchaeological Survey of Obimo: A Fieldwork Report
( 96 ) Igbu-Efi: Indigenous Practice and Politics of After-Death in Igbo Culture Area
( 97 ) Developing a Mindset for Rapid Incremental Innovation
( 98 ) School Inspection in Tanzania as a Motor for Education Quality: Challenges and Possible Way Forward
( 99 ) The Emergence of Knowledge-Based Technologies in Promoting Knowledge Sharing Behavior
( 100 ) Pedagogy Design in Responsible Tourism Vis-À-Vis Challenges of Sustainable Development- A Qualitative Study On Reports and Cases of Research and Advocacy Organisations
( 101 ) A Study of the Effectiveness of the Expository Teaching Model in Relation To Student’s Personality
( 102 ) Distured Acetylcholinesterase Activity in Haemolymph and Fat Bodies of Schistocerca Gregaria (Forskal) (Orthoptera: Acrididae) By Extracts of Pomegranate Punica Granatum Linn. And Toothpick Weed Ammi Visnaga L.
( 103 ) The Enhancement of Sustainable Tourism Education and Training to Primary School Level and Rural Communities in Zimbabwe
( 104 ) Projection and Resources Adjustment in Cassava Production in Oyo State, Nigeria
( 105 ) Introduction to the Application of Organic Polymers for Photovoltaic Devices Organic Electronics Approach: Critical Review
( 106 ) Equity Implications of the Universal Primary Education Funding Mechanisms in Uganda
( 107 ) Marketing Location as a Key Determinant for Inflow of Direct Investments into Bosnia and Herzegovina
( 108 ) An Integrated Conceptual Model of Destination Branding – Touristmind
( 109 ) Performance Based Budgeting System Design in Universitas Sebelas Maret
( 110 ) Asset System Design Based on Accrual To Improvement Quality of Financial Information (A Case Study in the City of Pacitan)
( 111 ) Protectionism and Containment in the Twenty-First Century: Trans-Pacific Partnership (TPP)
( 112 ) Equilibrium of E-Channel Relationship and Decisions
( 113 ) Poverty, Inequality and Millennium Development Goals’ Expenditure: A Probabilistic Linkage
( 114 ) A Fractional Cointegration Analysis of Purchasing Power Parity: Evidence of ELW
( 115 ) Impact of Family Ownership on Market Value of a Firm: A Comparative Analysis of Family and Non-Family Companies Listed at Karachi Stock Exchange (Pakistan)
( 116 ) Effect of Exchange Rate Volatility on Exports in Nigeria: A Test of Cochrane-Orcutt Technique
( 117 ) Business Strategies for Effective Entrepreneurship: A Panacea for Sustainable Development and Livelihood in the Family
( 118 ) Features of a Strategic Approach to Human Resource Management
( 119 ) Mental Disorders Signs in Afghan Immigrants/Refugees
( 120 ) Implementing IFRS for SMEs: Challenges for Developing Economies
( 121 ) The Sudan Civil Service: One Century of Development
( 122 ) Liability of the Insurance Company in International Insurance of Carriage of Goods
( 123 ) An Analysis of the Impact of Investment on Economic Growth in Zimbabwe
( 124 ) The International Logistics Center of Turkey: Situational Analysis of Mersin Port’s Seaways Logistics
( 125 ) Application of Value Chain Analysis in the Sustainable Management of Tertiary Distance Education Programmes in Nigeria
( 126 ) Does Organizational Learning Matter?
( 127 ) Effects of Servant Leader Behaviors on Organizational Citizenship Behaviors for the Individual (OCB-I) In the Nigeria’s Utility Industry Using Partial Least Squares (PLS)
( 128 ) Employer Branding Impact on Employee Behavior and Attitudes Applied Study on Pharmatecual in Egypt
( 129 ) Strategic Supply Chain Framework as an Effective Approach to Procurement of Public Construction Projects in Nigeria
( 130 ) Future Forward: Banking on Youngsters to Create Value
( 131 ) E-Marketing and Survival of Micro, Small and Medium Enterprises (MSMEs) in Uganda, A Study of Northern Uganda
( 132 ) Exploring Potential Entrants’ Perceptions of the Performance of an Agrirural Social Enterprise in Taiwan
( 133 ) A Comprehensive Public-Private Partnership Concept for Resources Sustainability from a Mega-Project Management Multi-Level Perspective
( 134 ) Conceptual Framework of Brand Image for Tourism Industry: Tourism Management and Advertisement as Moderators
( 135 ) Comparison between Decision Making Method for Success Right or Wrong of Software Development Project
( 136 ) Sustainability Risk Management (SRM): An Extension of Enterprise Risk Management (ERM) Concept
( 137 ) Tourism and Hospitality Management Students’ Perceptions Towards Foreign Languages at State Universities in Zimbabwe: Case of Midlands State University
( 138 ) A Model on Knowledge Workers Performance Evaluation
( 139 ) Analysis Place Branding as a Local Culture Kampung Naga West Java Indonesia
( 140 ) The Human Capital Retention Strategies that Local Authorities in Zimbabwe Can Adopt for Successful Talent Retention
( 141 ) Development of Mobile Voice Picking and Cargo Tracing Systems with Internet of Things in Third-Party Logistics Warehouse Operations
( 142 ) The Influence of Strategy Implementation on the Performance of Micro Enterprises in Ruiru Sub County, Kiambu County, Kenya
( 143 ) The Role of Supervisory and Leadership Type in Budgeting Commitment on Hospitals’ Financial Performance in East Java Province, Indonesia
( 144 ) The Creation of Financial Performance Based on the Economic Value Added Perspective: A Case of Indonesian Estate Firms
( 145 ) Contribution of Employee Engagement and Interpersonal Relationship to Improve Employee Performance
( 146 ) Influence of Outside Directors on Performance of Japanese Companies
( 147 ) Analysis of Infectious Diseases Spreading Process and ICT-Based Management System
( 148 ) Stimulating Commercial Drones with Open Spectrum Paradigm
( 149 ) English Ability Assessment for Economic Analysis of Employment and Income in Cambodian Frontline Staff
( 150 ) Ranking the Personal Excellence Training Needs of Undergraduate Tourism Students
( 151 ) The Interface Between Work and Health in the Craft of Tour Guides
( 152 ) A Research on the Implementation of an ICT-Based Entry and Exit Control System to Prevent Hospital Infection
( 153 ) Benefits and Risks of Satisficing Levels for Input and Output Quantities in Efficiency Analyses from a Corporate Social Responsibility Perspective
( 154 ) The Requirements of Disabled Customers: A Study of British Customers in Egyptian Hotels
( 155 ) Tourism in Odisha: An Engine of Long Run Growth
( 156 ) QSPM Usage in SWOT Analysis as a Tool for Strategic Management of Caspian Sea Coasts (Case Study: Tourism Development in Caspian Eastern Coast at Gilan Province)
( 157 ) The Importance Performance Analysis of Taiwan Tourism Mobile Marketing
( 158 ) Development of Health Tourism in Turkey: SWOT Analysis of Antalya Province
( 159 ) Incorporating Pollution Taxes and/or Subsidies into Master Planning in Semiconductor Foundry Plants
( 161 ) Tourism Price Competition Index for National Destinations
( 162 ) Efficiency Measurement of R&D Spending in Emerging Countries
( 163 ) The Influence of Personality Traits on Entrepreneurial Intention
( 164 ) The Study of Formation Characteristics and Development Tendencies of International Information and Knowledge Economy
( 165 ) Ergonomic Analysis of Worker Postures in Waste Collection Job
( 166 ) Scale for Measuring Transformational Leadership in Public Sector Organizations in Sri Lanka: With Special Reference to Ministries of Western Provincial Council
( 167 ) Exploring Learning Experience in a Total Enterprise Simulation Based on Means-End Theory
( 168 ) To Check the Effect of Advertising, Personal Selling and Public Relations on Consumer Preferences, A Case of Telecommunication Sector in Faisalabad
( 169 ) Modeling, Simulation and Stability Analysis Using MATLAB of a Hybrid System Solar Panel and Wind Turbine in The Locality of Puntahacienda-Quingeo In Ecuador
( 170 ) The Relationship between Sport Organizational Management Practices and Coaching Leadership Style of Primer League Football Clubs in Ethiopian
( 171 ) Disrupting Digital Future of Product Lifecycle
( 173 ) Some Thoughts on Operationalizing the Concept of Sufficiency in Efficiency Analysis
( 174 ) Profiling Saltwater Recreational Anglers toward the Threats of Marine Environment
( 175 ) Organisation Restructuring: The Influence of Interpersonal Conflict, Anomie, and Trust in Management on Counterproductive Work Behaviour
( 176 ) The Effect of Proactive Market Orientation on Company Performance: The Case of Medium and Large Manufacturing Companies in Ethiopia
( 177 ) Transformational Leadership and Contextual Performance: A Quantitative Study among Nursing Staff in Kuala Lumpur
( 178 ) Management and Agrarian Sustainability-Impact of Institutions in Bulgaria
( 179 ) Feature Analysis of Ship Emission Under China’s ECA Policy: A Perspective from Shanghai
( 180 ) Challenges for Sustainability in Critical Raw Material Assessments
( 181 ) Revisiting Electricity-Economic Growth Nexus in Sub-Sahara Africa: Perspectives from Nigeria and South Africa
( 182 ) Implementing E-Learning in Far Western Region of Nepal
( 183 ) Assessing Competencies of Tourism Students through Poster Presentation: Evidence from Indonesia
( 184 ) Financial Efficiency of India Tourism Development Corporation (ITDC) Limited: An Empirical Study
( 185 ) Human Capital Development and Organizational Survival: A Theoretical Review
( 186 ) A Review of Organic Food Consumption from a Sustainability Perspective and Future Research Directions
( 187 ) A Comparison of Impacts of Climate Change on Urban Poverty and Rural Poverty in the North-West China
( 188 ) Cost Efficiency of Bioenergy Industry and its Economic Determinants in EU-28: A Tobit Model Based on DEA Efficiency Scores
( 189 ) Establishing Shipping Service Complex Standard Framework: Experience from Shanghai
( 190 ) The Impact of Destination Service Quality and Destination Environment on Tourist Satisfaction: A Field Study on Jordans Golden Triangle for Tourists Point of View
( 191 ) Impact of Information and Communication Technology on the Performance of Deposit Money Banks in Nigeria
( 192 ) Does Gearing Influence on Corporate Performance? Evidence from Kenya
( 193 ) Outside in, Inside Out: Tourism Competitiveness and Brazilian Strategy Analysis
( 194 ) International Tourism Demand in Bangladesh: An ARDL Bounds Test Approach
( 195 ) The Relationship Between Organizational Justice and Organizational Citizenship Behavior: Taking Job Satisfaction as the Mediator
( 196 ) Material Pinch Location and Critical Materials Recycling
( 197 ) A Research on Determinants of Participation Intention in Medical Tourism to Korea -Focused on Mongolian Customers
( 198 ) Improving the Methodology for Organizing Financial Results in Tourism
( 199 ) Organisational Predators of Workplace Deviant Behaviour in Hotel Industry
( 202 ) Residents Perception of Impacts toward Tourism Development: The Case of Bandung City, Indonesia
( 203 ) Explaining Stress and Depression Level of Nurses: The Effects of Role Conflict and Role Ambiguity
( 204 ) Edu-Tourism Destination Selection Process in an Emerging Economy
( 205 ) The Impact of Industrial Agglomeration on Carbon Emissions: Empirical Evidence from China
( 207 ) Articulation between the Websites of the City Hall and the City Council of Tourism in Porto Seguro-BA / BR: The Importance of the Virtual City for Tourist Communication
( 208 ) Customer Care Service Management is Moving Forward to Achieve Sustainable Customer Retention in Every Industry. Does it play a Role to Increase Brand Retention?
( 209 ) Supplier Selection and Optimization of Supply Chains
( 210 ) Responsible and Sustainable Tourism: A Comparison of Community Perceptions
( 211 ) Pricing Strategy of Supply Chains with Uncertain Remanufacturing Rate and WTP Discrepancy
( 212 ) Effects of Medical Security Satisfaction and Trust in Doctors on Subjective Well-Being: Evidence from China
( 213 ) Antecedent and Consequences of Risk Perception on Tourist Decision Making towards the Sustainable Medical Tourism Development in Bangladesh
( 214 ) Effects of Constructivist Instructional Method on Low Achievers Academic Performance and Retention in Automechanics in Technical Colleges
( 215 ) Exploratory Research to Create a Dynamic Framework for Strategic Style
( 216 ) Creative Cultural Tourism as a New Model for Cultural Tourism
( 217 ) Managements and Tourists Knowledge and Appreciation of Eco-Labeling and Eco-Certification at Selected Coastal Tourist Destinations in Lagos, Nigeria
( 218 ) Do Demographic Variables Affect the Organizational Cynicism Levels in Tourism?
( 219 ) Ecological Treatment of Urban Organic Waste in the Context of Climate Change- A Chinese Perspective
( 220 ) The Effects of Promotion and Site Attraction on Satisfaction and Subsequent Impact on Loyalty: A Case Study in Gunung Sewu Unesco Global Geopark, Indonesia