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International Journal of Geography and Geology

April 2017, Volume 6, 4, pp 94-104

The Impact of Al-Yarmouk University on the Commercial Uses Types (Retail Activities) of Shafeeq Irshedat Street (University Street in Irbid City- Jordan)

Atef Ali NUSAIR, Khlaif GHARAYBEH, Tasnim JARADAT, Esraa Al-ZUBI

Atef Ali NUSAIR 1 ,

Tasnim JARADAT 1 Esraa Al-ZUBI 1 
  1. Department of City Planning and Design, College of Architecture and Design, Jordan University of Science and Technology, Jordan 1

  2. Department of Basic Sciences, Ajloun Universal College, Al-balqa Applied University, Jordan 2

Pages: 94-104

DOI: 10.18488/journal.10.2017.64.94.104

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Article History:

Received: 13 April, 2017
Revised: 08 June, 2017
Accepted: 30 June, 2017
Published: 13 July, 2017


The distribution of commercial land uses in the city has a highly importance, also the type of these commercial uses, how, where and why they concentrated in a specific areas with various patterns is an important subject. This study aims to analyze the ground floor commercial uses types and retail activities which take place in Shafeeq Irshedat street, one of the most popular streets in Irbid city called also the University Street , regarding to the existence of Al-Yarmouk University on the east side of the street, and to show if there is a relationship and an impact of Al-Yarmouk University on these retail types , in another word if there is a concentration of activities which relate and serve especially the student’s needs. The findings of the study showed that there are various retail types, with highly percentage of 17% for uses related to student’s services including (educational centers, cultural centers, language centers, bookshops, 24-hour copying and printing services etc...), however other uses like computer shops, restaurants and cafes were serving also mainly the students category. It was concluded that Al-Yarmouk University impacts the retail activity in University Street causing student’s related activities in common to be found in the street with 59%. Therefore, many recommendations were mentioned at the end of the research.

Contribution/ Originality
This study contributes in the existing literature of internal structure of Irbid city, with special concentration on The Impact of Al-Yarmouk University Retail activities of Shafeeq Irshedat Street. This study uses new estimation methodology depending on Comprehensive surveying to the Retail types  in this street,(17% related to student’s services).


Irbid city, Land use, Yarmouk University, Shafeeq Irhedat street, Commercial activities, Retail activities, Student services, Mixed use, Development.




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This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


All authors contributed equally to the conception and design of the study.

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