Gender blind tourism management, eventually will lead to unsustainable
development. This Qualitative research has established to explore the
gender needs and opinions related to tourism development, via strategic
management The statistical population of this research is elite people
that has been involved in tourism activities in rural areas of Kan
district in the North- West of Tehran- Capital city of Iran .Two focus
group including 23 men and 16 women had attended in separate workshops
.The technique of SWOT had been used .The result shows there are
convergence between the views of men and women about strengths of
tourism. Meanwhile the divergence appears in the case of weaknesses and
threat points, as that women are more concerned about environmental
degradation. However, men think about physical facilities. As
opportunities, men emphasis on economic prosperity, but women believe
that tourism promotes them a higher social status in the family and
This study is one of very few studies in Iran, which have investigated
the differences and similarities between gender’s perceptions about
tourism in their village. The primary purpose of this paper is to
contribute towards decision making in order to promote tourism via
strategic management based on gender – sensitive planning.
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I acknowledge University of Tehran for the leave study permission No 170/156972.
The authors declare that they have no competing interests.
All authors contributed equally to the conception and design of the
study. As the recipient of the appointment as a Visiting Scholar of the
Faculty of Environmental Studies at York University , I would like to
express my sincere gratitude