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International Journal of Geography and Geology

November 2016, Volume 5, 11, pp 236-248

Strategic Management of Rural Tourism Towards Gender - Sensitive Planning

Fazileh Dadvar-Khani


Mansour Ghanian

Fazileh Dadvar-Khani 1

Mansour Ghanian 2

  1. Associate professor of Geography and rural planning, Faculty of Geography, University of Tehran, IRAN, and Visiting scholar at Faculty of Environmental studies, York University, Canada 1

  2. Associate Professor of Ramin Agriculture & Natural Resources University of Khuzestan. Department of Agricultural Extension & Education Mollasani, Ahvaz, Iran 2

Pages: 236-248

DOI: 10.18488/journal.10/2016.5.11/

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Article History:

Received: 20 July, 2016
Revised: 17 September, 2016
Accepted: 03 October, 2016
Published: 22 October, 2016


Gender blind tourism management, eventually will lead to unsustainable development. This Qualitative research has established to explore the  gender  needs and opinions related to tourism development, via strategic management The statistical population of this research is elite people that has been involved in tourism activities in rural areas of Kan district in the North- West of Tehran- Capital city of Iran .Two focus group including 23 men and 16 women had attended  in separate workshops .The technique of SWOT had been used .The result shows there are convergence between the views of men and women about strengths of tourism.  Meanwhile the divergence appears in the case of weaknesses and threat points, as that women are more concerned about environmental degradation. However, men think about physical facilities. As opportunities, men emphasis on economic prosperity, but women believe that  tourism promotes them a higher social status in the family and society.
Contribution/ Originality
This study is one of very few studies in Iran, which have investigated the differences and similarities between gender’s perceptions about tourism in their village. The primary purpose of this paper is to contribute towards decision making in order to promote tourism via strategic management based on gender – sensitive planning.


Strategic management, Rural tourism, Gender sensitive, Tourism planning, SWAT method, Iran.



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I acknowledge University of Tehran for the leave study permission No 170/156972.

Competing Interests:

The authors declare that they have no competing interests.


All authors contributed equally to the conception and design of the study. As the recipient of the appointment as a Visiting Scholar of the Faculty of  Environmental Studies  at York University , I would like to express my sincere gratitude

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