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The objectives of this study are to understand the stage of readiness of micro and small entrepreneurs to adopt mobile money service, and to explore factors that influence mobile money acceptance in an Indonesia setting. Micro and small enterprises were expected to modify people behaviour, from cash oriented to digital. The authors implemented a mixed-methods study with the qualitative approach was in the first step. The qualitative data were collected in an industrial cluster of traditional batik textile in West Java Province, Indonesia. This first stage of study focussed on current financial transaction methods, attitude on mobile money, and intention to adopt mobile money. Thirty-one entrepreneurs participated in face-to-face interviews. Findings of the qualitative study were illustrated into the proposed model to be examined in the quantitative study. Indicators for the instrument were also taken and adapted from those findings. Furthermore, the quantitative study was conducted in Jakarta, attracting 181 micro and small entrepreneurs with various backgrounds of industries. The quantitative data were analysed using exploratory and confirmatory factor analyses. Four of eleven hypotheses were accepted. This study carried out findings that to predict intention in adopting mobile money, micro and small entrepreneurs were influenced by attitude and social influence whereas attitude was influenced by perceived credibility and perceived and usefulness.
The current work documents behavioural intention relating mobile money among micro and small entrepreneurs in Indonesia using a mixed-methods approach and structural equation modelling for data analysis whereas others predominantly involve customers, using a qualitative approach.
Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products
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Zurina Shafii , Syahidawati Shahwan , Norafni @ Farlina binti Rahim (2015). Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products. International Journal of Business, Economics and Management, 2(1): 1-14. DOI: 10.18488/journal.62/2015.2.1/18.104.22.168
Muslim populations increasing throughout the world, the awareness on consuming Halal also goes in the same parallel trend. Halal now extends to other areas other than food, such as cosmetics, personal care products, toiletries, fragrance, and skincare products. Malaysia has developed Malaysian Standard MS 2200: Part 1: 2008 as guidelines for Halal cosmetics and personal care industry. Thus, this research paper aims to identify the factors that influence the awareness and perception of Muslim consumers on Halal cosmetics and personal care products. The research also aims to confirm whether the identified variables are significant to the awareness and perception of Muslim consumers on Halal cosmetics and personal care products. The sample of the research consisted of 236 government servants in the state of Selangor. The data are collected through questionnaire and analysed using descriptive analysis and inferential analysis such as correlation and multiple regression analysis. The result of the study revealed that the three factors; Advertising (X1), Knowledge (X2) and Attitude (X3) which all are significant.
This study is one of very few studies which have investigated the awareness and perception of Muslim consumers on Halal cosmetics and personal care products. A lot of studies have been done on Halal food and its related industries including Islamic finances, but less on non-food. Halal cosmetics and personal care products are currently in attention and demand from the consumers and producers as well. Thus, this study intends to investigate the factors that influence the awareness and perception of Muslim consumer on Halal cosmetics and personal care products.