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The Problem of Distribution of Food Products and their Influence on the Decision of Purchasing in the Consumer a Case Study of Milk Products in the South, Algeria

Boudi Abdessamad


Azzouni Meriem


Bouzid Abdenour


Ait Kaci Azzou Redouane

Boudi Abdessamad 1

Azzouni Meriem 2
Bouzid Abdenour 3
Ait Kaci Azzou Redouane 4

  1. Ph.D., Professor, University of Tahri Mohammed Bechar, Algeria. 1

  2. Ph.D., Student, University of Tahri Mohammed Bechar, Algeria. 2

  3. Ph.D., Student, University of Almanar, Tunisia. 3

  4. Ph.D. Student, University of Moustaganem, Algeria. 4

Pages: 10-18

DOI: 10.18488/journal.62.2021.81.10.18

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Article History:

Received: 22 June, 2020
Revised: 14 October, 2020
Accepted: 28 October, 2020
Published: 12 November, 2020


The study aimed to find out and determine the effect of the distribution component and its channels on the purchasing decision of the Algerian consumer towards the Milk factory production in Bechar City, the south of Algeria. A sample consisting of 100 consumers was chosen from the study community, the searchers were used the questionnaire and the interview, SPSS statistical software was used, and after analyzing the data, the study showed that there is an effect of personal variables, gender, educational level, income in influencing the purchasing decision of the consumer, and there is also a relationship between the efficiency of the distribution channels and distributors in influencing the purchasing decision of the Algerian consumer, that was explained The effective role of the distribution channels contributed to raising consumer confidence and thus influencing its purchasing decisions.
Contribution/ Originality
This study contributes to existing literature by determining the effect of the distribution component and its channels on the purchasing decision of the Algerian consumer towards the Milk factory production in Bechar City, the south of Algeria.


Consumer behaviour, Channels of distributors, Milk product, Dairy, The decision to purchase.


liquet, G., & Autre. (2003). Distribution management. Paris: Dunod.

Kotler, P. (2006). Marketing management (12th ed., pp. 53). Paris: Pearson Education.

Nabila, H. (2018). Algeria dairy and products annual. USA: Usda foreign Agricultural Service/Global Agricultural Information.

Parinda, K., Oke, A. O., Popoola, O. Y., Ajagbe, M. A., & Olujobi, O. J. (2016). Consumer behavior towards decision making and loyalty to particular brands. International Review of Management and Marketing, 6(4S), 43-52.

Ramdane, S., Brahim, M., Tlemsani, A., & Djermoun, A. (2019). Revue agrobiology. What Disparities in Consumption of Milk and Dairy Products in Algeria Across the Regions?, 9 (1), 1449-1457.

Shaughnessy, J. O. (2015). Competitive marketing a strategic approach. New York: Routledge Library Editios Marketing.

Smallholder, A. (2008). Dairy strategy project. Bangkok.

Solution, W. I. (2020). World integrated trade solution. Retrieved from:


Google Scholor ideas Microsoft Academic Search bing Google Scholor


This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


All authors contributed equally to the conception and design of the study.

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