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Effect of Media Transportation and Advertising Transportation on Customers Responsiveness

Farooq Nawaz


Muhammad Mubashar Iqbal


Shehzad Bashir

Farooq Nawaz 1 ,

Muhammad Mubashar Iqbal 2
Shehzad Bashir 1 
  1. MBA Student: COMSATS Institute of Information Technology, Sahiwal 1

  2. MS Student: National College of Business Administration and Economics, Lahore 2

Pages: 188-197

DOI: 10.18488/journal.62/2016.3.12/

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Article History:

Received: 09 November, 2015
Revised: 03 February, 2017
Accepted: 18 May, 2016
Published: 05 November, 2016


Customers are always surrounded by the media and advertising in their daily lives. These tactics are used to get the customer engagement towards the program, video or advertisement. Engagement with understanding the complete message of it called transportation. This research is conducted to examine the effects of media, transportation, advertising transportation on customer responsiveness. For this purpose, an ad is placed in between the video for the respondents. Target respondents are the students and the general public. Primary data is collected from above two hundred eighty seven respondents in Sahiwal via questionnaires. The results show that advertising transportation has the more significant effect on the customers’ responsiveness.

Contribution/ Originality


Media, Transportation, Advertising transportation, Customer responsiveness.



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This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


All authors contributed equally to the conception and design of the study.

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