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Jonai Wabwire (2015). The Basics of Kenyan Morals and the Professional Practice of Journalism: The Case for Society-Centered Media Decency. Journal of New Media and Mass Communication, 2(1): 16-29. DOI: 10.18488/journal.91/2015.2.1/188.8.131.52
The theme of this paper is that the communal approach should be used in solving moral hitches in journalism. The individualism and divisionism that permeate the practice of journalism in Kenya today should be thrown away since they are not only unKenyan but also professionally unpleasant. The article asserts that Kenyan journalism should have an ingrained self-correcting mechanism that facilitates journalists counseling one another. It is submitted herein that world journalism, equally overwhelmed with divisionist and selfish styles to the practice of ethical journalism, could learn from Kenya the value of journalistic solidarity and common problem-solving. The paper ends with a recommendation that the world needs journalism with a human face.
This paper’s primary contribution is finding that Kenyan ethical foundations would, if taken seriously into account in the practice of journalism in Kenya, donate to world journalism, contaminated by questionable objectives and practices, a new lease of life that would make journalists deserve the tag ’respectable professionals’ rather than the present one of ’professional liars’.
Incorporating User Participation in Heritage Institutions: Approaching Institutional Strategies in Relation To New Social Media and Audience Needs
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Federica Mancini (2015). Incorporating User Participation in Heritage Institutions: Approaching Institutional Strategies in Relation To New Social Media and Audience Needs. Journal of New Media and Mass Communication, 2(1): 1-15. DOI: 10.18488/journal.91/2015.2.1/184.108.40.206
The gradual inclusion of the participation of the public in museums through social networks and other tools that enhance the user’s leadership in the management of information and in the knowledge production seems to have led to an evolution in the cultural experience of the public. However, we do not know yet whether the possibility to intervene and manipulate the content really optimize the communication between visitors widening their possibilities of action turning them into a concerned and active audience. In this study, we have analyzed practices and motivations of on line audience, detecting some guidelines that should be considered when incorporating user participation in heritage institutions. The analysis of when a participatory environment can encourage the dissemination of the contents of the museum and engage audiences in an ongoing and repeated relationship that encompasses even the attendance realm, was performed using a qualitative methodological perspective though supported by some quantitative data related to the profiles of the recipients of cultural activities and their practices in the network. The suggestions proposed, by virtue of being the result of an evaluation process of public preferences, would highlight the real needs of on line visitors and reduce the dissociation between the way that museums seek to use their pages and effective practices of their users. Looking at these results, this research (based on the analysis of four case studies) represents an attempt to approach the strategies adopted by the institutional sphere in relation to the new social media and to the current needs of the public.
This study documents the digital strategies used by museums of art and design to communicate with their audiences. The paper’s primary contribution is finding those that elicit a positive response from the general public and the factors that are linked implicitly to their success.