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Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia

Mohammad Rashed Hasan Polas

,

Mohammad Imtiaz Hossain

,

Abdul Saboor Asheq

,

Nihad Hossain

,

Md. Akib Javed

,

Li. Nianyu

Mohammad Rashed Hasan Polas 1

Mohammad Imtiaz Hossain 2 Abdul Saboor Asheq 3
Nihad Hossain 2 Md. Akib Javed 2 Li. Nianyu 2 

  1. PhD Candidate, Center for Post Graduate Studies, Limkokwing University of Creative Technology, Malaysia. 1

  2. Independent Researcher, Faculty of Economics and Management, University Putra Malaysia, Malaysia. 2

  3. Independent Researcher, Binary Graduate School, Binary University, Malaysia 3

Pages: 248-263

DOI: 10.18488/journal.62.2019.65.248.263

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Article History:

Received: 01 April, 2019
Revised: 08 May, 2019
Accepted: 21 June, 2019
Published: 28 August, 2019


Abstract:

This study examines the relationships between product quality, service quality, pricing strategy and store attributes with customer satisfaction through perceived value using a sample of 211 from 3 hypermarkets in Malaysia. Our results reveal that there are relationships between product quality, service quality and store attributes with perceived value. Furthermore, a positive and significant relationship is also found. However, this study didn’t find any conventional relationship between pricing strategy and perceived value. This study adds to the growing literature of sustainable development of hypermarket. Recently, International marketplace is targeted by so many hooked up outlets, because they're searching out new capacity marketplace growth. This study focuses on determining the factors that influence on customer satisfaction in the hypermarkets. It is to identify the reasons that impact on customer satisfaction towards hypermarket in Malaysia. In addition, this investigation considers the most noteworthy explanations that improve customer satisfaction towards hyper markets in Malaysia.
Contribution/ Originality
This study is one of the very few studies which have investigated the relationship between product quality, service quality, pricing strategy and store attributes on perceived value towards customer satisfaction for the sustainable development of hypermarket through empirical analysis and analyses whether customers become satisfied through the perceived value.

Keywords:

Service quality, Perceived value, Customer satisfaction, Sustainability, Hypermarket, Malaysia.

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Reference:

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Funding:

This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.

Acknowledgement:

Mohammad Rashed Hasan Polas coordinated the project and drafted this paper; Mohammad Imtiaz Hossain and Abdul Saboor Asheq provided conceptual input and comments contributed to writing/revising main parts of the article; Nihad Hossain , Md. Akib Javed and Li. Nianyu contributed to data collection, data analysis and formatting the paper. We sincerely thank and acknowledge the valuable time and cooperation given by Professor Dr. Asif Mahbub Karim, Dean, Binary Graduate School, Binary University of Management and Entrepreneurship, Malaysia.

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( 26 ) Challenges of Human Rights Abuses in Nigerian Democratic Governance – Which Way Forward ?
( 27 ) Teachers Characteristics and Students’ Performance Level in Senior Secondary School Financial Accounting
( 28 ) Survey of Students’ Academic Achievement and Mathematics Identity-Formation
( 29 ) Ensuring Quality Provision of Education for All: Discovering Challenges Faced by Teachers of Students with Learning Disabilities in Regular Primary Schools in Masvingo District
( 30 ) A Study of Transnational and Transformation Leadership Styles and Factors Affect The Leadership Style
( 31 ) The Role of Information and Communication Technology in Rural Socio-Economic Development in Africa
( 32 ) Conceptual Framework of Green Infrastructure Performance Evaluation for Local Authority
( 33 ) Social Security; A Public Policy for Good Governance in Nigeria: The Role of Nigerian Legislature
( 34 ) Foreign Direct Investment (FDI) and Employment: A Case of Province of Punjab, Pakistan
( 35 ) Government Borrowing Behaviour: Implications for Private Sector Growth in Nigeria
( 36 ) The Association Between Corporate Risk Disclosure and Firm Performance in Emerging Country – The Case of Egypt
( 37 ) Moderating Effect of Demographics on Monetary Motivation and Employees Job Performance Relationship: Evidence from Malaysia
( 38 ) Is Brics a Viable Solution for Russia in the Context of the Present Eu’s Economic Sanctions?
( 39 ) Structural Breaks and the Long-Run Stability of Demand for Real Broad Money Function in Nigeria: A Gregory-Hansen Approach
( 40 ) The Impact of Dividend Policy on Shareholders’ Wealth before and After Financial Melt down: Evidence from FMCG Sector in India
( 41 ) Stock Market Performance and Economic Growth: Evidence from Nigeria Employing Vector Error Correction Model Framework
( 42 ) The Biodiesel Market in Brazil and the Prospects for the Sector
( 43 ) Challenges and Survival Strategies for Women in Small Scale Catering Business: A Case Study of Siyaso Magaba, Mbare
( 44 ) The Influence of Information Technology and Communication Supply Chain Management Performance for Greater SME Manufacturing in Aguascalientes
( 45 ) Emergent Behavior of “Rational” Agents in Some Forgotten N-Person Games
( 46 ) Leveraging Telematics for Optimal Fleet Performance
( 47 ) Income Elasticity of Poverty: Estimates for South Asian Countries
( 48 ) Profit And Loss Sharing As an Offshoot for Bank Stability: A Comparative Analysis
( 49 ) The Potential of Rural–Urban Linkages for Sustainable Development and Trade
( 50 ) Workplace Bullying: Modelling Construct Validity in an Australian Public Sector Workforce
( 51 ) Role of Foreign Investment and External Debt in Determination of Exchange Rate
( 52 ) An Assessment of the Impact of Information Communication Technology (ICT) On the Administration of Public Records: A Case Study of the Bolgatanga Municipal Assembly in the Upper East Region of Ghana-West Africa
( 55 ) Share Options, Share Award and Firm’s Performance: Evidence from Malaysian Public Listed Companies
( 56 ) The Effect of Outsourcing on Anglogold Ashanti Obuasi Mines Performance
( 57 ) Insecurity and Foreign Direct Investment in Nigeria
( 58 ) The Mediating Effect of Market Orientation on the Relationship between Entrepreneurial Orientation Dimensions and Organizational Performance: A Study on Banks in Libya
( 59 ) Various International Experiences in Waste Management - Useful Lessons for Algeria
( 60 ) The Investment Performance of Socially Responsible Investment in Japan
( 61 ) Investigating the Demand of Small Hotel and Restaurant Businesses for Bank Financing: The Case of Turkey
( 62 ) A Review on EU Transportation Projects within the Case of Turkey for European Union Regional Development Policy
( 63 ) Land Use/Land Cover Change and its Effects on Bamboo Forest in Benishangul Gumuz Region, Ethiopia
( 64 ) Appointment of Directors and Performance of Deposit Money Banks in Sub Saharan Africa: Do We Need More Executive or Non-Executive Directors?
( 65 ) Development of the National Economies and the Foreign Trade Relations between Ukraine and Bulgaria (In the Period 2005-2014)
( 66 ) Emotional Workgroup Performance and Group Effectiveness Egyptian Context
( 67 ) Forecasting-Based Carry Trade Using Pegged Currency: A Case of Omani Rial
( 68 ) The Indirect Impact of Overconfidence on the Performance of Tunisian Firms Through their Financing Structure
( 69 ) A Theoretical Analysis Upon the Environmental Health and Justice Issue: A Case Study for a Comparison Between G20s Unitary and Federal Members
( 70 ) Academic Mobility for Engineering and Technology Graduates in Africa: Lessons and Experiences from the Implementation
( 71 ) Rice Farmer and Capital Formation: A Case Study of Rice Farmer's Credit Cooperative in Itoikin, Ikosi-Ejirin LCDA, Lagos State
( 72 ) How the Principles of the Sharing Economy Can Improve Organizational Performance of the US Public School System
( 73 ) Effect of Budget Defict on Private Investment in East African Community for the Period 1981-2015: A Panel Data Analysis
( 74 ) An Econometric Planning Model of Urban Forestry as a Measure of Sustainability: A Matrix of Action and Change
( 75 ) Relevance of Stakeholders Theory, Organizational Identity Theory and Social Exchange Theory to Corporate Social Responsibility and Employees Performance in the Commercial Banks in Nigeria
( 76 ) Analyzing Factors Affecting the Success of Social Media Posts for B2b Networks: A Fractional-Factorial Design Approach
( 77 ) The Influence of Communication, Work Motivation and Career Development on Elementary School Teacher’s Job Performance in Medan, Indonesia
( 78 ) Effects of Corporate Social Responsibility on Banks Financial Performance in Nigeria: A Study of United Bank of Africa
( 79 ) Construction and Application of Water Resource Accounting Information System in Taiwan
( 80 ) Is Alumni Salary an Appropriate Metric for University Marketers?
( 81 ) Participatory Processes in Planning for Self-Help Housing Provision in South Africa: Policies and Challenges
( 82 ) The Moderating Effect of Governance Mechanisms on the Relationship Between Innovation Strategy and the Performance
( 83 ) Public-Private Partnership as a Strategy for E-Governance Funding in Africa: The Gains and the Pains
( 84 ) Employee Loyalty and Organizational Citizenship Behaviour in the Port Harcourt Area Command of the Nigeria Police Force
( 85 ) Effect of Institutional Factors on Foreign Direct Investment in Nigeria
( 86 ) Macroeconomic Indicators and Capital Formation Growth in Nigeria: A New Evidence
( 87 ) Foreign Capital Inflows and Unemployment in Nigeria: A New Evidence from ARDL-Bounds Testing Approach
( 88 ) Electronic Banking Innovations and Selected Banks Performance in Nigeria
( 89 ) An Empirical Investigation into the Key Drivers of Economic Performance in the CEMAC Zone: A Panel Corrected Standard Errors Approach
( 90 ) Forecasting Equity Index Volatility: Empirical Evidence from Japan, UK and USA Data
( 91 ) Disaggregated Foreign Capital Inflows and Economic Growth in a Developing Economy: Empirical Evidence from Nigeria
( 92 ) The Importance of Public Administration Towards Achieving Good Governance for Positive National Development by Using SmartPLS 3
( 93 ) Assessment of Dual Carriageway for Sustainable Socio-Economic Development in Ado Ekiti, Nigeria
( 94 ) Industrialization and Economic Growth in Sub-Saharan Africa: The Role of Human Capital in Structural Transformation
( 95 ) Trade Policy and Democracy for Development in Central African Countries
( 96 ) Exchange Rate and Foreign Reserves Interface: Empirical Evidence from Nigeria
( 97 ) Forecasting Prices of Three Important Agricultural Crops in Bangladesh
( 98 ) External Debt and Economic Growth: Two-Step System GMM Evidence for Sub-Saharan Africa Countries
( 99 ) The Impact of Organisational Culture on Public Sector Performance: A Case Study of Local Authorities in Zimbabwe
( 100 ) Foreign Direct Investment in Zimbabwe: The Role of Uncertainty, Exports, Cost of Capital, Corruption and Market Size
( 101 ) Gamification on Sales Force Performance in Nigeria Bottling Company
( 102 ) Foreign Direct Investment - Growth Linkage in Sub-Saharan Africa: Is Governance a Mediating Factor?
( 103 ) An Investigation of the Impact of Organisational Structure on Organisational Performance
( 104 ) Study on the Effect of Foreign Investment on Anhuis Industrial Structure Optimization
( 105 ) Exploring the Asymmetric Linkage between Commodity Prices and Fiscal Performance in Nigeria
( 107 ) Effects of Socio-Cultural Diversity on the Performance of Private Health Care Organizations in Kogi State
( 108 ) Organizational Memory and Employee Performance in Federal Parastatals in Enugu State of Nigeria
( 109 ) The Effect of Corporate Social Responsibility Disclosure on Corporate Financial Performance
( 110 ) Exchange Rate Pass-through to Prices: VAR Evidence for Albania
( 111 ) Can Small-Cap Active Funds Substantially Outperform the Market Over Time?
( 112 ) Exchange Rate Volatility, Foreign Exchange Market Intervention and Asymmetric Preferences
( 114 ) German Exports, Economic Growth and Foreign Demand: An Analysis of the Period 2000–2017
( 115 ) Multivariate Analysis in Formulation of the Benefit-Cost Index Related to the Sugarcane Production System in the Quirinopolis Municipality Productive Center, Goias, Brazil
( 116 ) Does External Borrowing Affect Economic Growth? A Revisit of the Age-Long Debate for Nigeria
( 117 ) Determinant of MSMEs Performance and its Impact on Province GRDP in Indonesia
( 119 ) Determinants of Financial Performance and its Impact on the Growth of Islamic Bank Assets on Indonesia
( 120 ) The Role of Social Security Program for Enhancing Seniors Longevity
( 121 ) Trade Union Performance and Industrial Relations Climate in the Nigerian Petroleum Sector
( 122 ) An Empirical Investigation of Real Exchange Rate Responses to Foreign Currency Inflows: Revisiting the Dutch Disease Phenomenon in South Asia
( 123 ) Evaluating the Model of Demand for Money in Nigeria
( 124 ) Entrepreneurship Training for Mitigating Unemployment in Nigeria: How have the Tertiary Institutions Fared?
( 125 ) Evaluating the Effectiveness of CAPM and APT for Risk Measuring and Assets Pricing
( 126 ) Do Derivative Instruments Increase Firm Risk for Indonesia Non-Financial Companies?
( 127 ) Determinant of Tax Revenue Effort in Sub-Saharan African Countries: A Stochastic Frontier Analysis
( 128 ) Developing a Conceptual Model for Antecedents of Resistance to Change towards Sustainable Construction Practices
( 129 ) Export- Led Growth Hypothesis for Ghana: A TVAR & TVECM Analysis
( 130 ) The Impact of Military Spending on Economic Wellbeing in Nigeria
( 133 ) An Enquiry into the Contributions of Microfinance Institutions Towards the Development of Small Scale Business in Nigeria
( 134 ) Quality Management Practices towards Customer Satisfaction in Local Authority Public Services Website
( 135 ) Managing Public Perception towards Local Government Administration
( 136 ) A Factor Analysis Approach Towards a Study of the Factors Affecting Students’ Choice of Higher Education Institution: A Case Study of a Private Institution (Twintech International University College of Technology)
( 138 ) Conceptualisation of Lack of Discipline and Probity as the Main Cause towards Good Governance Practice
( 140 ) Effect of Brand Enhancement on Buying Behavior towards the Sport Sponsorship Companies in Riyadh, KSA
( 141 ) Self-Efficacy and Entrepreneurial Mindset: Towards Societal Re-Engineering
( 143 ) Towards a Proposal of a Local Authority Model Based on the Systemic Approach
( 144 ) Social Sustainability of High-Rise Buildings
( 145 ) Corporate Funding and Sustainability of Non- Governmental Organizations in Africa