June 2017, Volume 4, 6, pp 112-123
Social media posts, B2B, Content marketing, Fractional-factorial designs, Interaction effects, LinkedIn, Twitter.
De Almeida, I.S. Marcos, M.C. Costa, L.F. Ricardo and P.R. Scalco, 2016. Engage and attract me, then i'll share you: An analysis of the impact of post category on viral marketing in a social networking site. Revista Brasileira de Gestão de Negócios, 18(62): 545-569. View at Google Scholar | View at Publisher
Ellering, N., 2016. What 16 studies say about the best times to post on social media. CoSchedule. Retrieved from https://www.slideshare.net/.../what-16-studies-say-about-the-best-times-to-post-on-socialMedia [Accessed Apr 13, 2016].
Kolowich, L., 2016. The best times to post on facebook, twitter, linkedin & other social media sites. Hubspot Blog. Retrieved from https://blog.hubspot.com/marketing/best-times-post-pin-tweet-socialmedia-infographic#sm.0001r3o2e418nsdgiuadhspu16ntc [Accessed January 6, 2016].
Lee, K., 2014. 7 essential LinkedIn marketing stats: When to post, what to post and how to improve. Retrieved from https://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy [Accessed March 24, 2014].
Newman, D., 2016. Most fortune 500 CEOs Don't use social media, and that's A-OK. Retrieved from https://www.forbes.com/sites/danielnewman/2016/02/09/most-fortune-500-ceos-dont-use-social-media-and-thats-a-ok/ [Accessed February 09, 2016].
Pollard, C., 2015. The best times to post on social media. Huffington Post. Retrieved from http://www.huffingtonpost.com/catriona-pollard/the-best-times-to-post-on_b_6990376.html [Accessed April 06, 2015].
Sheptoski, L., 2014. Are you maximizing the shelf life of your social media? Retrieved from https://www.weidert.com/whole_brain_marketing_blog/bid/206554/are-you-maximizing-the-shelf-life-of-your-socialmedia [Accessed June 3, 2014].
Smith, K.T., B.L. Janell and L.M. Smith, 2015. Social media adoption by corporations: An examination by platform, industry, size and financial performance. Academy of Marketing Studies Journal, 19(2): 127-143. View at Google Scholar
Statista, 2016. Number of monthly active twitter users worldwide from 1st quarter 2010 to 3rd quarter 2016 (in Millions). Statista. Retrieved from https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/.
Watson, L., 2015. Humans have shorter attention span than goldfish, thanks to smartphones. Telegraph. Retrieved from http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/ [Accessed May 15, 2015].