Uyanga Zorigsaikhan , Woojoo Choi , Sang-Uk Jung (2019). A Research on Determinants of Participation Intention in Medical Tourism to Korea -Focused on Mongolian Customers. Journal of Tourism Management Research, 6(1): 19-28. DOI: 10.18488/journal.31.2019.61.19.28
Due to the geographical proximity and popularity of Korean dramas in Mongolia, Mongolian trip to Korea is growing rapidly, especially in medical tourism such as plastic surgery, skin care, and general health care. Therefore, it is important to find what drives Mongolian consumers to choose Korea as a medical tourism destination. Based on the empirical findings of prior literature, it was hypothesized that medical tourism cost, medical service, medical technology, medical tourism accessibility, and tourism service are significant determinants to drive Mongolian medical tourism destination. In this study, we conducted a survey for choosing Korea as a medical tourism destination for 894 people living in Korea and Mongolia, age from 20s to 50s. For the analysis, we employed the multiple regression, and the findings suggest that medical technology, cost appropriateness, medical service, and tourism service have a significant influence on Mongolian choice of medical tourism in Korea, but medical tourism accessibility would not have a significant effect on medical tourism destination selection. Our study concludes with managerial implication and future research direction.
This study contributes to the existing literature by empirically testing the results of previous research on the determinants of medical tourism selection applied to Mongolian visit to Korea. The findings of this study have interesting managerial implications concerning marketing strategy, for both researchers and practitioners.
Organisational Predators of Workplace Deviant Behaviour in Hotel Industry
Bello Yekinni Ojo , Dan-Jumbo Comfort Tamunoipiriala (2019). Organisational Predators of Workplace Deviant Behaviour in Hotel Industry. Journal of Tourism Management Research, 6(1): 1-18. DOI: 10.18488/journal.31.2019.61.1.18
Counterproductive behaviour exhibited by hotels workers in Port Harcourt is alarming. Despite the consequences of deviant acts, operators of the hotel industry in Port Harcourt are less minded on the organizational antecedents of workplace deviant behaviour. This study proposed an integrated model that explains the relationship between organizational predators and workplace deviant behaviour (OP-WDB) in the hotel industry in Port Harcourt. The study used a structured questionnaire and sampled 138 hotel staff in Port Harcourt. Pearson Moment Correlation analysis was used. The result shows that four of the six organisational predictors have a positive and significant relationship with deviant behaviour in respect of hotels in Port Harcourt. The F- statistic was statistically significant indicating a valid model. It is recommended that hotel managers should promote the cordial relationship between managers and their subordinates for enhanced employee's civility behaviour. In addition, hotel owners and managers should formulate policies that can forestall a positive hotel work climate for employees. Once more, hotel managers should ensure that daily employee's activities are scientifically measured to avert cases of work overload. Finally, hotel managers should lead by example and ensure that employees' trust in management is total.
This study contributes to the literature on workplace deviance in the hotel industry. The research proposed and validated an integrated model that explains the relationship between organisational predators and workplace deviant behaviour (OP-WDB) in an emerging country. The study increased the explanatory power of the OP-WDB model in explaining the social exchange theory.
Residents Perception of Impacts toward Tourism Development: The Case of Bandung City, Indonesia
Yulia Windarti (2019). Residents Perception of Impacts toward Tourism Development: The Case of Bandung City, Indonesia. Journal of Tourism Management Research, 6(1): 29-44. DOI: 10.18488/journal.31.2019.61.29.44
This article examines residents’ perceptions of the impacts of tourism development in Bandung City, Indonesia. The study aims to evaluate the 2009-2013 tourism policy and program’s outcomes. It uses primary data from the qualitative method of interviewing residents. Interviews were conducted in eight Bandung City districts during November 2014 and March 2016. The respondents were chosen based on the understanding that residents often do not represent a homogeneous population (Brunt and Courtney, 1999). Therefore, the respondents were divided into four types. The data analysis is modeled after Ritchie and Spencer (1994)’s framework method. The study found that the citizens’ common perception of a socio-economic impact are business opportunities. The perceived negative socio-cultural impacts was that the use of a local language, Sundanese, was declining due to tourism. The others included vandalism, and the increase of shopping places and culinary places affecting the citizens’ lifestyle via consumerism. Concerning local art and culture, type two, three and four respondents confessed that Bandung City tourism lacked cultural attractions. In contrast, type one of respondent admitted that tourism has the effect of reviving local art and culture and that they had experienced acculturation in traditional music. It shows that the local government efforts of promoting cultural tourism does not affect other residents living in other areas.
This study is one of very few to investigate the four different types of residents’, on their perception of tourism impacts in a city of a developing country. The study found that the understanding of socio-cultural effects is diverse among residents.
Edu-Tourism Destination Selection Process in an Emerging Economy
Bello Yekinni Ojo , Raja Nerina Raja Yusof (2019). Edu-Tourism Destination Selection Process in an Emerging Economy. Journal of Tourism Management Research, 6(1): 45-59. DOI: 10.18488/journal.31.2019.61.45.59
International Edu-tourists seeking university education outside of their countries of origin was 4.1 million in 2010 and the figure is forecasted to hit 7.2 million by the year 2020, thus creating a market value worth US$342billion. Exporting university education services contributed US$6.6billion to Malaysia’s Gross National Income (GNI) in 2009. Malaysia plans to earn US$14.67 billion yearly from 2020, including, creating 536,000 jobs. This highlights the importance of international Edu-tourists for Malaysian Edu-tourism industry promotion. Explaining the stages international Edu-tourists go through to select Malaysia as their preferred Edu-tourism destination, including validating factors that contribute to this tourist travel decision form the basis of this study. The study is based on the push-pull theory and 500 international Edu-tourists in 13 Malaysian universities were sampled. Results of confirmatory factor analysis revealed that Edu-tourists’ socio-cultural factors, the quest for career development, and economy status of their country of origin all contributed to Edu-tourists’ decision to study abroad. The socio-cultural and economic factors of Malaysia attract Edu-tourists to Malaysia, while the institutional and internationalisation attributes of Malaysian universities encourage them to choose these universities. It is suggested that tourism operators in Malaysia make the most of the attractive socio-economic environment in Malaysia for the effective positioning strategy of Malaysia in the global Edu-tourism market. Edu-tourism destination marketing strategies should be designed for Malaysia, using her socio-economic attributes. The reputation of Malaysian universities as essential Edu-tourism assets should be promoted to develop the Malaysian tourism industry. Tourism destinations in Malaysia should encourage social interaction between Edu-tourists and host destinations.
This study contributes to tourism literature by branding university education as tourism product. It validates factors that influence the choice behaviour of international Edu-tourists in selecting Edu-tourism destinations in emerging economies. The present study helps to increase the explanatory power of the push-pull theory in explaining contemporary Edu-tourist mobility trends.