Contact Us

For Marketing, Sales and Subscriptions Inquiries
Rockefeller Center, 45 Rockefeller Plaza
20th Flr Unit #5, New York, NY 10111
United States

Conference List

Games Review

March 2019, Volume 4, 1, pp 1-8

Gamification on Sales Force Performance in Nigeria Bottling Company

Yusuff, S. A.


Oladimeji, M. S.


Ahmodu, O. L.


Adeniyi, A. B.

Yusuff, S. A. 1 Oladimeji, M. S. 2
Ahmodu, O. L. 3

Adeniyi, A. B. 1 

  1. Department of Management Sciences (Business Administration), Wesley University, Ondo. P. M. B 507, Ondo, Nigeria 1

  2. Department of Business Administration, Olabisi Onabanjo University, Ago-Iwoye, Nigeria 2

  3. Department of Management Sciences (Accounting) Wesley University, Ondo. P. M. B 507, Ondo, Nigeria 3

Pages: 1-8

DOI: 10.18488/journal.100.2019.41.1.8

Share :

Article History:

Received: 17 January, 2019
Revised: 22 February, 2019
Accepted: 26 March, 2019
Published: 09 April, 2019


This study empirically examined gamification as a new approach of getting performance from sales employees. It examined a sales man from the perspective of game player, thereby applying those factors that motivate a player to win a game such as points, the rewards, and achievement levels to get performance from salesmen. The sales performance we examined includes; customer, conversion ratio, referral rate, cancellation recovery rate and organizational profitability. The study was conducted on sales personnel of Nigeria Bottling Company Ltd South-West Region. The population of the study was 210 professional sales personnel of the company with the sample size of 138 using the Taro Yamane formula to determine the sample size. The simple random sampling technique was used to select the respondents. A structured questionnaire was used to elicit information from the respondents. The data collected were analyzed through test-re-test method. A pilot study was adopted to test the reliability of the instrument. Analysis of data was done through the use of SPSS. The study employed descriptive and Pearson Product Moment Correlation (PPMC) type of inferential statistics to test the hypotheses. The study showed that earn point by salesman has positive impact on sales force performance. Also, sales achievement levels have significant impact on organizational performance. Based on these findings, the study therefore recommends that Nigeria Bottling Company should continue to use earn point and sales achievement levels as proxy to gamification which enhances sales performance, thereby improving the performance of the organization.
Contribution/ Originality
The study contributes to the existing literature of gamification and sales force performance using Pearson Product Moment Correlation statistics. Taro Yamane formula were employed. The study is very few in Nigeria Bottling Company which contributes to game techniques. The findings were positive and remain the work of the above authors.


Gamification, Game, Sales performance, Point earn, Reward, Sales achievement level.




Google Scholor ideas Microsoft Academic Search bing Google Scholor


This study received no specific financial support.

Competing Interests:

The authors declare that they have no competing interests.


All authors contributed equally to the conception and design of the study.

Related Article

( 1 ) Gamification on Sales Force Performance in Nigeria Bottling Company
( 3 ) Workplace Bullying: Modelling Construct Validity in an Australian Public Sector Workforce
( 4 ) Employee Loyalty and Organizational Citizenship Behaviour in the Port Harcourt Area Command of the Nigeria Police Force
( 6 ) Fertility, Education, Labor Force Outcomes, and Cultural Acculturation of Immigrants
( 7 ) Child Support Enforcement and Infants Health Outcomes
( 8 ) Economic and Noneconomic Forces on Remittance Receiving: A Panel Analysis of Top Remittance Sending Countries towards Bangladesh
( 9 ) Improved Performance Through Empowerment of Small Industry
( 10 ) Teachers Characteristics and Students’ Performance Level in Senior Secondary School Financial Accounting
( 11 ) Conceptual Framework of Green Infrastructure Performance Evaluation for Local Authority
( 12 ) The Association Between Corporate Risk Disclosure and Firm Performance in Emerging Country – The Case of Egypt
( 13 ) Moderating Effect of Demographics on Monetary Motivation and Employees Job Performance Relationship: Evidence from Malaysia
( 14 ) Stock Market Performance and Economic Growth: Evidence from Nigeria Employing Vector Error Correction Model Framework
( 15 ) The Influence of Information Technology and Communication Supply Chain Management Performance for Greater SME Manufacturing in Aguascalientes
( 16 ) Leveraging Telematics for Optimal Fleet Performance
( 17 ) Share Options, Share Award and Firm’s Performance: Evidence from Malaysian Public Listed Companies
( 18 ) The Effect of Outsourcing on Anglogold Ashanti Obuasi Mines Performance
( 19 ) The Mediating Effect of Market Orientation on the Relationship between Entrepreneurial Orientation Dimensions and Organizational Performance: A Study on Banks in Libya
( 20 ) The Investment Performance of Socially Responsible Investment in Japan
( 21 ) Appointment of Directors and Performance of Deposit Money Banks in Sub Saharan Africa: Do We Need More Executive or Non-Executive Directors?
( 22 ) Emotional Workgroup Performance and Group Effectiveness Egyptian Context
( 23 ) The Indirect Impact of Overconfidence on the Performance of Tunisian Firms Through their Financing Structure
( 24 ) How the Principles of the Sharing Economy Can Improve Organizational Performance of the US Public School System
( 25 ) Relevance of Stakeholders Theory, Organizational Identity Theory and Social Exchange Theory to Corporate Social Responsibility and Employees Performance in the Commercial Banks in Nigeria
( 26 ) The Influence of Communication, Work Motivation and Career Development on Elementary School Teacher’s Job Performance in Medan, Indonesia
( 27 ) Effects of Corporate Social Responsibility on Banks Financial Performance in Nigeria: A Study of United Bank of Africa
( 28 ) The Moderating Effect of Governance Mechanisms on the Relationship Between Innovation Strategy and the Performance
( 29 ) Electronic Banking Innovations and Selected Banks Performance in Nigeria
( 30 ) An Empirical Investigation into the Key Drivers of Economic Performance in the CEMAC Zone: A Panel Corrected Standard Errors Approach
( 31 ) The Impact of Organisational Culture on Public Sector Performance: A Case Study of Local Authorities in Zimbabwe
( 33 ) An Investigation of the Impact of Organisational Structure on Organisational Performance
( 34 ) Exploring the Asymmetric Linkage between Commodity Prices and Fiscal Performance in Nigeria
( 35 ) Effects of Socio-Cultural Diversity on the Performance of Private Health Care Organizations in Kogi State
( 36 ) Organizational Memory and Employee Performance in Federal Parastatals in Enugu State of Nigeria
( 37 ) The Effect of Corporate Social Responsibility Disclosure on Corporate Financial Performance
( 38 ) Value for Money (VFM) Audit and Public Sector Performance in Afikpo North Local Government Area of Ebonyi State, Nigeria
( 39 ) Determinant of MSMEs Performance and its Impact on Province GRDP in Indonesia
( 40 ) Determinants of Financial Performance and its Impact on the Growth of Islamic Bank Assets on Indonesia
( 41 ) Trade Union Performance and Industrial Relations Climate in the Nigerian Petroleum Sector
( 42 ) Change Management and Firm Performance of Selected Deposit Money Banks in Owerri, Imo State, Nigeria
( 43 ) The Effect of Disruptive Factors on Inventory Control as a Mediator and Organizational Performance in Health Department of Punjab, Pakistan
( 44 ) The Contingent Fit between Management Control System and Capabilities on Sustainability Performance
( 45 ) The Impact of Merger and Acquisition on the Financial Performance of the Nasdaq Listed Small Size Technology Companies
( 46 ) Exchange Rate Fluctuations and the Performance of Nairobi Securities Exchange Market in Kenya During the Coronavirus Pandemic
( 47 ) Analysis of Demographic Factors on Perceptions of Inventory Managers towards Healthcare Performance
( 48 ) Sustainability Performance and Sustainable Development Goals
( 49 ) A Study on Financial Performance of Transport & Warehouses Firms Listed on the Hanoi Stock Exchange
( 50 ) IT Governance as Drivers of Dynamic Capabilities to Gain Corporate Performance Under the Effects of Environmental Dynamism
( 51 ) Does Buyer Power Contribute to Environmental Sustainability Performance in Supply Chains?
( 52 ) Relational Capabilities under Moderating and Mediating Effects to Understand their Impacts on Firm Financial Performance
( 53 ) Contemporary Approach to Enhanced Road Transport System in Nigeria Through the Application of It-Based (Online) Bus Ticketing and Payment System
( 54 ) Impact of Labour, Capital and Human Resources in Productivity of Transport Firms in Nigeria
( 55 ) The Impact of Investment Climate Reforms on the Development of Small and Medium Sized Enterprises in Nigeria: A Policy Brief
( 56 ) Gaining Trust After the Financial Crisis in the Nigerian Economy: A Conceptual Framework
( 57 ) An Enquiry into the Contributions of Microfinance Institutions Towards the Development of Small Scale Business in Nigeria
( 58 ) Exchange Rate Movements, Import And Economic Growth in Nigeria (1986-2010)
( 59 ) Challenges of Human Rights Abuses in Nigerian Democratic Governance – Which Way Forward ?
( 60 ) Public Infrastructure Spending and Economic Growth in Nigeria: An Error Correction Mechanism (ECM) Approach
( 61 ) Impact of Microfinance Lending On Economic Growth of Third world Nations: Study of Nigeria
( 62 ) Anti-Corruption Crusade in Nigeria: More Words Than Deeds
( 63 ) Social Security; A Public Policy for Good Governance in Nigeria: The Role of Nigerian Legislature
( 64 ) National Urban Development Policy and the Unanswered Development Question of Slum in Nigeria
( 65 ) Government Borrowing Behaviour: Implications for Private Sector Growth in Nigeria
( 66 ) Effective Tax Administration and Institutionalization of Accounting Systems in Small and Medium Scale Enterprises: Evidence from Nigeria
( 67 ) The Impact of Rice Production, Consumption and Importation in Nigeria: The Political Economy Perspectives
( 68 ) Good Governance, Rural Development and Poverty Alleviation in Nigeria: Issues and Challenges
( 69 ) Federalism and Planning in Nigeria
( 70 ) Structural Breaks and the Long-Run Stability of Demand for Real Broad Money Function in Nigeria: A Gregory-Hansen Approach
( 72 ) Rural Saving Mobilizations and Economic Development in Akamkpa Local Government Area of Cross River State - Nigeria
( 73 ) The Phenomenon of Money Politics and Nigeria’s Democratization: An Exploration of the Fourth Republic
( 74 ) Nigerian Politics, Economic Development, and the Role of Human Rights Organisations on Elections
( 75 ) The Effects of Changes in Accounting Standards on Value Relevance of Financial Statement Information of Malaysia and Nigeria Banks
( 76 ) Insecurity and Foreign Direct Investment in Nigeria
( 77 ) An Assessment of the Relationship between Budget Deficit Syndrome and Consumer Welfare in Nigeria (1985 – 2014)
( 78 ) Determinants of Share Price Movement in Nigeria -The Management Perspective
( 79 ) Market Share and Profitability Relationship: A Study of the Banking Sector in Nigeria
( 80 ) The Effect of Exchange Rate Changes on Consumer Prices in Nigeria: Evidence from VECM Model
( 81 ) Quality of Accounting Reporting After the IFRS Adoption in Nigeria
( 82 ) Structural Breaks, Electricity Generation and Economic Growth in Nigeria
( 83 ) Comparative Analysis of the Effectiveness of Coub-Douglas, Real Business Cycle, and Keynsian Growth Models in Determining Economic Growth in Nigeria
( 84 ) Implications of Crude Oil Price Volatility and Parallel Exchange Rate Fluctuation on the Cost of Living in Nigeria
( 85 ) National Security and Democratization in Nigeria: The Case of Insurgence
( 86 ) The Link Between Agricultural Budgetary Allocation and Economic Growth in Nigeria
( 89 ) Rural Roads Infrastructure and Agricultural Products Distribution: A Focus on Akure South Local Government Area, Ondo State, Nigeria
( 90 ) The Effects of Exchange Rate Variability on Trade Flows in Nigeria: A Cointegration Analysis
( 91 ) Military Regimes and Nigeria’s Economic Development, 1966-1999
( 92 ) Social Protection Programmes, Agricultural Production and Youth Employment in Nigeria: Analysis from LSMS-ISA
( 93 ) Entrepreneurial Networking and Women Entrepreneurs’ Contribution to Employment Creation in Rivers State, Nigeria
( 94 ) An Investigation of the Relationship between Manufacturing Output and Economic Growth : Evidence from Nigerias Data Set
( 96 ) Effect of Institutional Factors on Foreign Direct Investment in Nigeria
( 97 ) Measuring and Assessing the State of Technological Innovations and the Level of Interaction between Rice Processors and Stakeholders in Rice Processing Industry in Nigeria
( 98 ) Macroeconomic Indicators and Capital Formation Growth in Nigeria: A New Evidence
( 99 ) Foreign Capital Inflows and Unemployment in Nigeria: A New Evidence from ARDL-Bounds Testing Approach
( 101 ) Disaggregated Foreign Capital Inflows and Economic Growth in a Developing Economy: Empirical Evidence from Nigeria
( 102 ) Urban Population Growth and Environmental Sustainability in Nigeria
( 103 ) Depositors Confidence and Mergers and Acquisitions: The Nigerian Banking Sector Experience
( 104 ) Assessment of Dual Carriageway for Sustainable Socio-Economic Development in Ado Ekiti, Nigeria
( 105 ) Determinants of Public Sector Corruption in Nigeria
( 106 ) Exchange Rate and Foreign Reserves Interface: Empirical Evidence from Nigeria
( 107 ) Uncertainties in Global Economic Policy and Nigerias Export Earnings
( 108 ) Public Health Expenditure, Economic Growth and Health Outcomes in Nigeria
( 109 ) Sectoral Credit Allocation of Deposit Money Banks and Poverty Reduction in Nigeria
( 110 ) The Roles of Labour Union in Nigeria Industrial Harmony and Development
( 112 ) Impact of Exchange Rate Fluctuation on Selected Economic Sectors of the Nigerian Economy
( 113 ) External Debt and Nigeria's Sovereignty
( 114 ) The Colonialists & Indigenous Exchange Currency: Tracing the Genesis of Socioeconomic Woes in Postcolonial Nigeria
( 115 ) Analysis of Environmental Factors Affecting Manufacturing Small and Medium-Size Enterprises in Kogi State Nigeria
( 116 ) The Impact of Military Spending on Economic Wellbeing in Nigeria
( 119 ) Incidence of Short Term Private Capital Outflow: Empirical Analysis in Nigeria
( 120 ) Determinants of Exchange Rate in Nigeria: A Comparison of the Official and Parallel Market Rates
( 121 ) Issues of Unemployment in Nigeria: Effect of Real Exchange Rate and Inflation Interaction
( 122 ) Fiscal Reaction Functions and Public Debt Sustainability in Nigeria: An Error Correction Mechanism Approach
( 124 ) Does External Borrowing Affect Economic Growth? A Revisit of the Age-Long Debate for Nigeria
( 125 ) Analysing the Financial Strength of Nigeria: An Approach to Estimate the Index of Financial Safety
( 127 ) Externality Effects of Sachet and Plastic Bottled Water Consumption on the Environment: Evidence from Benin City and Okada in Nigeria
( 128 ) Nexus between Non-Oil Sectoral Contribution and Economic Growth in Nigeria 1981-2018
( 129 ) Re-Engineering Nigerian Economy through Human Capital Development: A Case of Manufacturing Firms In Southern Part of Nigeria
( 130 ) Evaluating the Model of Demand for Money in Nigeria
( 131 ) Entrepreneurship Training for Mitigating Unemployment in Nigeria: How have the Tertiary Institutions Fared?
( 132 ) Innovation Strategy and Sustainability of Micro, Small and Medium Enterprises in South East Nigeria
( 133 ) Inflation, Oil Revenue, and Monetary Policy Mix in an Oil-Dependent Economy: Empirical Insights from the Case of Nigeria
( 134 ) Analysis of Causal Nexus between Defense Spending and Economic Growth in Nigeria: A Toda-Yamamoto Approach
( 135 ) Effect of Savings Deposit Rate on Stock Market Capitalization in Nigeria: An Empirical Investigation
( 136 ) Exchange Rate Volatility and Agricultural Commodity Prices i Nigeria (2000-2018)
( 137 ) Infrastructure Development, Capacity Utilization and Manufacturing Value Added in Nigeria
( 138 ) Deficit Financing Asymmetry and Nigerias Economic Growth: A Nonlinear Autoregressive Distributed Lag Approach
( 140 ) Effect of Tax Administration on Tax Revenue of States in African Countries: Evidence from Nigeria
( 141 ) The Effect of Capital Structure Decisions on Profitability of Quoted Consumer Goods in Nigeria