International Journal of Management and Sustainability

Published by: Conscientia Beam
Online ISSN: 2306-0662
Print ISSN: 2306-9856
Quick Submission    Login/Submit/Track

No. 4

To Check the Effect of Advertising, Personal Selling and Public Relations on Consumer Preferences, A Case of Telecommunication Sector in Faisalabad

Pages: 75-80
Find References

Finding References


To Check the Effect of Advertising, Personal Selling and Public Relations on Consumer Preferences, A Case of Telecommunication Sector in Faisalabad

Search :
Google Scholor
Search :
Microsoft Academic Search
Cite

DOI: 10.18488/journal.11.2017.64.75.80

Muhammad Salman Arshad , Abdul Ghafoor

Export to    BibTeX   |   EndNote   |   RIS


Muhammad Salman Arshad , Abdul Ghafoor (2017). To Check the Effect of Advertising, Personal Selling and Public Relations on Consumer Preferences, A Case of Telecommunication Sector in Faisalabad. International Journal of Management and Sustainability, 6(4): 75-80. DOI: 10.18488/journal.11.2017.64.75.80
In this hyper competitive contemporary world, the organizations are focusing on consumer’s preferences which had been a significant sphere of research for researchers. The organizations are combating in this field to measure the preferences of the consumers through different marketing techniques. Even though firms are investing heavy amount of their capital on these techniques and tools rather they need assurance to invest the amount on what sort of marketing communication tools for the purpose of attaining the preferences of consumers. To explore this broad area, research was conducted by investigating the impact of communication mix activities on consumer’s preferences. The advertisement, personal selling and public relation were taken as independent variables and their impact was regressed on consumer’s preferences, the dependent variable. The convenience sampling technique was used because the population size was large and easily accessible and respondents were 323. The industry targeted was telecommunication sector of Faisalabad. The results of the research showed that the P value of consumer’s preferences was significant at p value 0,002, the P values of independent variables, advertising was 0.046, personal selling was 0.000 and public relation was 0.000. The research showed significant relationship between independent and dependent variables.
Contribution/ Originality

Scale for Measuring Transformational Leadership in Public Sector Organizations in Sri Lanka: With Special Reference to Ministries of Western Provincial Council

Pages: 63-74
Find References

Finding References


Scale for Measuring Transformational Leadership in Public Sector Organizations in Sri Lanka: With Special Reference to Ministries of Western Provincial Council

Search :
Google Scholor
Search :
Microsoft Academic Search
Cite

DOI: 10.18488/journal.11/2017.64.63.74

N. Nilwala , K. Gunawardana , R. L. S. Fernando

Export to    BibTeX   |   EndNote   |   RIS


N. Nilwala , K. Gunawardana , R. L. S. Fernando (2017). Scale for Measuring Transformational Leadership in Public Sector Organizations in Sri Lanka: With Special Reference to Ministries of Western Provincial Council. International Journal of Management and Sustainability, 6(4): 63-74. DOI: 10.18488/journal.11/2017.64.63.74
The most accepted Multifactor Leadership Questionnaire (MLQ) is heavily applied to measure the transformational leadership in private sector and central government organizations than provincial council organizations in Sri Lanka. Thus this paper describes the development of a 21 item instrument for assessing transformational leadership in provincial council organizations in Sri Lanka with special reference to the western provincial council. To do so, both qualitative and quantitative methods were applied in three fundamental stages recommended by Churchill (1979). Initially a qualitative research was undertaken in five ministries in the western provincial council within Colombo district through interviews with 15 senior and middle level administrative officers from different back grounds which produced 21 items with four factors emerged. These 21 -items were included in a questionnaire and quantitative study was undertaken with the same respondents who were currently involved in the service in the Western Provincial Council. 60 questionnaires were distributed and 56 questionnaires were returned and found to be useful 56, which represents a 93% response rate. More than half (52) of the respondents were female between the age of 40-55. To ensure the reliability and validity of the measures of transformational leadership construct, mainly reliability test, factor analysis, was used. Finally, 21 items were deducted into 10 items and a new scale was developed to measure the transformational leadership in public sector organizations with three dimensions idealized influence, inspirational motivation, intellectual stimulation and. Regarding the limitations of the study in this respect, only the senior and middle level managers were considered. The sample size was 60 and it was selected only from the western provincial council with the use of purposive sampling technique. Further studies with large sample size which covers the all provincial councils using newly developed scale to measure the transformational leadership and replication studies with other organizations would be useful for further generalizations of the newly developed scale.

Contribution/ Originality
This study is one of very few studies which have developed scale for measuring transformational leadership in the public sector organizations in Sri Lanka. Such a study is significant that its leadership development is at crucial stage.