International Journal of Management and Sustainability

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No. 2

The Influence of Personality Traits on Entrepreneurial Intention

Pages: 33-46
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The Influence of Personality Traits on Entrepreneurial Intention

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DOI: 10.18488/journal.11.2017.62.33.46

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Ozgur DEMIRTAS , Mustafa KARACA , A. Hakan OZDEMIR

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Ozgur DEMIRTAS , Mustafa KARACA , A. Hakan OZDEMIR (2017). The Influence of Personality Traits on Entrepreneurial Intention. International Journal of Management and Sustainability, 6(2): 33-46. DOI: 10.18488/journal.11.2017.62.33.46
Within the context of research on person-to-organization fit, it is suggested that the better the match between individuals’ attitudes, values, knowledge, skills, abilities and personality with the organization, the higher the individual and organizational outcomes will be. In this perspective, this research assesses that as the match between an entrepreneur’s personal characteristics and the requirements of being an entrepreneur gets better, the enterprise is thought to be more successful. Especially to the extent that the entrepreneurs are better off on a number of distinct dimensions of individual differences (i.e. self-efficacy, ability to recognize opportunities, personal perseverance, human and social capital, social skills and innovativeness), person-entrepreneur fit will be better and consequently the success rate will be higher. From this point of view, this study tries to find out how personality traits affect entrepreneurial intentions. This framework offers potentially valuable new ways of assisting entrepreneurs in their efforts to exploit opportunities through establishing new ventures. The results indicate that self-efficacy, ability to detect an opportunity, personal perseverance, human capital, social capital and social skills positively affect entrepreneurial intentions.

Contribution/ Originality

Factors Influencing Consumer Purchase Intention of "KU Phuphan Black-Bone Chicken Product" in Sakon Nakhon Province, Thailand : A Study Based on the Theory of Planned Behavior (TPB)

Pages: 23-32
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Factors Influencing Consumer Purchase Intention of "KU Phuphan Black-Bone Chicken Product" in Sakon Nakhon Province, Thailand : A Study Based on the Theory of Planned Behavior (TPB)

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DOI: 10.18488/journal.11.2017.62.23.32

Jitpisut Bubphapant

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Jitpisut Bubphapant (2017). Factors Influencing Consumer Purchase Intention of "KU Phuphan Black-Bone Chicken Product" in Sakon Nakhon Province, Thailand : A Study Based on the Theory of Planned Behavior (TPB). International Journal of Management and Sustainability, 6(2): 23-32. DOI: 10.18488/journal.11.2017.62.23.32
The purpose of this research was to study the factors influencing Thai consumers’ purchase intentions of KU Phuphan Black-bone Chicken product in Sakon Nakhon Province by using the Theory of Planned Behavior (TPB). KU Phuphan black-bone chicken is the rare chicken breed which is completely black inside and out despite its white feathers, developed by Thai researchers in Sakon Nakhon province and now was widely known as the economic animal. It was discovered that many previous studies conducted to focus on the genetics and nutrition; however, there was a lack of research concerning the marketing and consumer aspects. The quantitative research approach was adopted in this study. The research data was gathered using a questionnaire designed from the Theory of Planned Behavior (TPB). Using a total sample of 400 respondents who have recognized KU Phuphan Black-bone chicken product, a survey was developed and conducted in Sakon Nakhon province, Thailand. The results revealed that all three factors influenced consumers’ purchase intention. Attitude toward behavior and subjective norm had positively influenced on purchase intention. Consumers who had higher purchase intention of KU Phuphan Black-bone chicken product had significant higher attitudes about buying the product. In addition, an influence of subjective norm factor like parents, peers and media also played an important role in considering purchasing the product. Meanwhile, perceived behavior control factor such as availability of product and place to buy least influenced on purchase intention. Findings provided by this study will be helpful for marketers of KU Phuphan Black-bone Chicken product and others relevant to this business for planning, adapting and improving theirs related marketing activities.

Contribution/ Originality
This study is one of very few studies which have investigated the marketing and consumer perspectives of KU Phuphan Black-bone chicken, the economic rare breed developed by Thai researchers. The results can be applied for developing marketing strategies which will benefit agricultural scenes in Thailand for the better and sustainable.