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Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia

Pages: 248-263
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Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia

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DOI: 10.18488/journal.62.2019.65.248.263

Mohammad Rashed Hasan Polas , Mohammad Imtiaz Hossain , Abdul Saboor Asheq , Nihad Hossain , Md. Akib Javed , Li. Nianyu

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Mohammad Rashed Hasan Polas , Mohammad Imtiaz Hossain , Abdul Saboor Asheq , Nihad Hossain , Md. Akib Javed , Li. Nianyu (2019). Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia. International Journal of Business, Economics and Management, 6(5): 248-263. DOI: 10.18488/journal.62.2019.65.248.263
This study examines the relationships between product quality, service quality, pricing strategy and store attributes with customer satisfaction through perceived value using a sample of 211 from 3 hypermarkets in Malaysia. Our results reveal that there are relationships between product quality, service quality and store attributes with perceived value. Furthermore, a positive and significant relationship is also found. However, this study didn’t find any conventional relationship between pricing strategy and perceived value. This study adds to the growing literature of sustainable development of hypermarket. Recently, International marketplace is targeted by so many hooked up outlets, because they're searching out new capacity marketplace growth. This study focuses on determining the factors that influence on customer satisfaction in the hypermarkets. It is to identify the reasons that impact on customer satisfaction towards hypermarket in Malaysia. In addition, this investigation considers the most noteworthy explanations that improve customer satisfaction towards hyper markets in Malaysia.
Contribution/ Originality
This study is one of the very few studies which have investigated the relationship between product quality, service quality, pricing strategy and store attributes on perceived value towards customer satisfaction for the sustainable development of hypermarket through empirical analysis and analyses whether customers become satisfied through the perceived value.

The Effect of Corporate Social Responsibility Disclosure on Corporate Financial Performance

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DOI: 10.18488/journal.62.2019.65.264.288

Duong Thi Thu Thao , Mai Thi Le

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Duong Thi Thu Thao , Mai Thi Le (2019). The Effect of Corporate Social Responsibility Disclosure on Corporate Financial Performance. International Journal of Business, Economics and Management, 6(5): 264-288. DOI: 10.18488/journal.62.2019.65.264.288
Corporate social responsibility (CSR) is gradually turning into a critical issue in business management. Over the decades, both theoretical and empirical literature were concentrated on studying the effect of CSR disclosure on corporate financial performance (CFP). However, the results have been ambiguous and inconsistent. The purpose of this paper is to examine the relationship between CSR disclosure and CFP in Vietnamese large listed firms on short-term and long-term profitability. We performed linear regressions on the sample data to investigate the effect of CSR disclosure on corporate financial performance. CSR disclosure is measured by using a disclosure index which consists of environmental, social, economic and legal aspects. For CFP, return on assets (ROA) and Tobin’s Q ratio were employed as measures of short-term and long-term profitability respectively. The results indicated in the short run, there is no significant relationship between CSR disclosure and corporate financial performance. However, in the long run, there was a positive significant relationship between CSR disclosure and corporate financial performance. The results are encouraging since it provides empirical evidence that Vietnamese firms can be both socially responsible and financially successful. It is expected to make Vietnamese firms become more aware of the significance of CSR practice.
Contribution/ Originality
This study contributes to the existing literature by examining the effect of CSR disclosure on corporate financial performance (CFP).

Family Leadership and Small to Medium Sized Enterprises Research and Development Investments

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DOI: 10.18488/journal.62.2019.65.289.302

Zhichuan Li

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Zhichuan Li (2019). Family Leadership and Small to Medium Sized Enterprises Research and Development Investments. International Journal of Business, Economics and Management, 6(5): 289-302. DOI: 10.18488/journal.62.2019.65.289.302
Family businesses are the most widespread and ancient of all economic entities, and the vast majority of small to medium-sized enterprises (SMEs) in every country re family owned. In consequence, their innovation and productivity are critical to economic growth. However, current academic research tends to focus on large, high-profile corporations, with few studies of SMEs. Further, the relationship between family leadership and SMEs’ innovation capability has been likewise neglected. This study aims to investigate the effects of family leadership on an enterprise’s investment in innovation within the context of small firms based on the European Firms in a Global Economy (EFIGE) survey data and relavent literature. By utilizing the ordinary least squares (OLS) model with several robust checks, the empirical results indicate that innovation investment behavior is more complex and multifaceted with respect to family leadership and firm size. On the one hand, family Chief Executive Officers (CEOs) generally exhibit a greater performance in innovation than non-family CEOs. On the other, family leaders in small firms do conduct less innovation investment.
Contribution/ Originality
This study contributes to the existing literature mainly in two aspects. First, our work theorizes as to why family leaders are either conducive or obstructive of innovation investment. Second, we utilize a unique survey dataset to investigate empirically the nexus between family CEOs and firms’ research and development (R&D) activities, especially for small firms.