TY  - EJOU
AU  - 
T1  - Strategic Management of Rural Tourism Towards Gender - Sensitive Planning
T2  - International Journal of Geography and Geology

PY  - 2016
VL  - 5
IS  - 11
SN  - 2305-7041

AB  - Gender blind tourism management, eventually will lead to unsustainable 
development. This Qualitative research has established to explore the  
gender  needs and opinions related to tourism development, via strategic
 management The statistical population of this research is elite people 
that has been involved in tourism activities in rural areas of Kan 
district in the North- West of Tehran- Capital city of Iran .Two focus 
group including 23 men and 16 women had attended  in separate workshops 
.The technique of SWOT had been used .The result shows there are 
convergence between the views of men and women about strengths of 
tourism.  Meanwhile the divergence appears in the case of weaknesses and
 threat points, as that women are more concerned about environmental 
degradation. However, men think about physical facilities. As 
opportunities, men emphasis on economic prosperity, but women believe 
that  tourism promotes them a higher social status in the family and 
society.
KW  - Strategic management
KW  - Rural tourism
KW  - Gender sensitive
KW  - Tourism planning
KW  - SWAT method
KW  - Iran.
DO  - 10.18488/journal.10/2016.5.11/10.11.236.248