TY - EJOU AU - T1 - Performance Culture – The E.Q., Support of the Reposition of Companies on the Market – Answer To the Impact of Economic Crisis T2 - International Journal of Management and Sustainability PY - 2014 VL - 3 IS - 5 SN - 2306-0662 AB - In an economy where the co-operation is part of the success of any strategy, the putting at the staff’s disposition of the information needed in order to take the most appropriate decisions and its involvement in formulating and meeting the objectives of the company create competitive advantages, conjugated with a great individual responsibility.The topicality of methods, processes, strategies accentuates the interfering moment of the rational intelligence (I.Q.) with the emotional intelligence (E.Q.), synergy which can propel and capitalize strategies deeply touched by the importance of the quality of the staff, in the company’s success.The promotion of a performance culture, designed to support the strategies formulated, can be realized only inside a company which promotes the credibility and the confidence. A customer-centric and pro-active staff, aligned to the basic purpose of the company, would adapt with confidence and will contribute to the creation of a structure aimed to support the continuity of the company. KW - DO -