%0 Journal Article %A %D 2020 %J The Economics and Finance Letters %@ 2312-430X %V 7 %N 2 %P 308-319 %T Creative Marketing and Innovative Branding: An Effective Way to Attract Customers %M 10.18488/journal.29.2020.72.308.319 %U http://www.pakinsight.com/archive/29/12-2020/2