%0 Journal Article
%A 
%D 2020
%J International Journal of Business, Economics and Management

%@ 2312-0916
%V 7
%N 3
%P 146-165
%T Critical Review of Literature on Brand Equity and Customer Loyalty
%M 10.18488/journal.62.2020.73.146.165
%U http://www.pakinsight.com/archive/62/03-2020/3