%0 Journal Article %A %D 2020 %J International Journal of Business, Economics and Management %@ 2312-0916 %V 7 %N 2 %P 110-119 %T Effect of Brand Enhancement on Buying Behavior towards the Sport Sponsorship Companies in Riyadh, KSA %M 10.18488/journal.62.2020.72.110.119 %U http://www.pakinsight.com/archive/62/02-2020/2