%0 Journal Article
%A 
%D 2016
%J International Journal of Business, Economics and Management

%@ 2312-0916
%V 3
%N 2
%P 18-30
%T The Internal Branding Process: Customer Reprofiling and Brand Positioning (Empirical Study on Traditional Snack Food in Bandung-Indonesia)
%M 10.18488/journal.62/2016.3.2/62.2.18.30
%U http://www.pakinsight.com/archive/62/02-2016/2