%0 Journal Article %A %D 2015 %J International Journal of Business, Economics and Management %@ 2312-0916 %V 2 %N 7 %P 169-183 %T An Analysis of Purchase Behavior of Generation Y in Kenya %M 10.18488/journal.62/2015.2.7/62.7.169.183 %U http://www.pakinsight.com/archive/62/07-2015/7