%0 Journal Article %A %D 2015 %J Journal of New Media and Mass Communication %@ 2410-6585 %V 2 %N 1 %P 1-15 %T Incorporating User Participation in Heritage Institutions: Approaching Institutional Strategies in Relation To New Social Media and Audience Needs %M 10.18488/journal.91/2015.2.1/91.1.1.15 %U http://www.pakinsight.com/archive/91/03-2015/1