%0 Journal Article
%A 
%D 2014
%J International Journal of Management and Sustainability

%@ 2306-0662
%V 3
%N 9
%P 540-551
%T Improving the Perceived Quality of Private Brands Using Co-Branding: The Role of Brand Equity and Store Image
%M 
%U http://www.pakinsight.com/archive/11/09-2014/9