@Article{pakinsight,
AUTHOR = {},
TITLE = {Fear of Covid-19 and Intentions towards Adopting E-Health Services: Exploring the Technology Acceptance Model in the Scenario of Pandemic},
JOURNAL = {International Journal of Business, Economics and Management},
VOLUME = {8},
YEAR = {2021},
NUMBER = {4},
PAGES = {270-291},
URL = {http://www.pakinsight.com/archive/62/04-2021/4},
ISSN = {2312-0916},
ABSTRACT = {The aim of this paper was to investigate the link between fear of Covid-19 and individuals’ behavioral intentions toward adopting e-health services by expanding the technology acceptance model (TAM) to incorporate fear of the Covid-19 factor. To empirically testing our proposed theoretical model, we conducted a research survey in Pakistan and collected data from 624 individuals utilizing a non-probability convenience sampling strategy. The outcomes of our study declare that fear of Covid-19 are positively associated with individuals’ attitude and their subsequent behavioral intentions towards adopting e-health services. Perceived ease of use and perceived usefulness of e-health services mediated the relationship between fear of Covid-19 and individuals’ attitude towards adopting e-health services. This research is highly significant in the current scenario of Covid-19. Our study offers a theoretical model to understand why and how fear of Covid-19 is related to an individual’s intentions for adopting e-health services. Moreover, this study also extends the literature of the technology acceptance model TAM by pinpoint the impact of fear of Covid-19.},
DOI = {10.18488/journal.62.2021.84.270.291}
}