@Article{pakinsight,
AUTHOR = {},
TITLE = {Content Preference among Online and Hardcopy Newspaper Readers in Imo State},
JOURNAL = {Journal of New Media and Mass Communication},
VOLUME = {4},
YEAR = {2017},
NUMBER = {1},
PAGES = {1-15},
URL = {http://www.pakinsight.com/archive/91/06-2017/1},
ISSN = {2410-6585},
ABSTRACT = {The emergence of newspapers online has created an ambivalence globally. 
Whereas the general feeling is that the online version of newspapers are
 a threat to the print’s business model, it is difficult to tell  
between online version and hardcopy newspapers which one is more 
economically rewarding as both are readily available and appear to 
thrive at least in Nigeria. This study is a survey of 392 newspaper 
readers in Imo State, selected in accordance with the Taro Yamane 
formula. Findings show that 80% of the respondents read both versions of
 newspapers, and that content is immaterial as a determinant of 
preferred version (76%). Rather, availability accounts for the version 
attended to per time. In addition, certain demographic and psychographic
 factors influence choice of content as well as media. It is therefore 
recommended among other things that the newspaper industry strive to 
provide both online and print versions provided that appropriate 
emphasis is laid on news which respondents consider the most valuable of
 newspaper contents.},
DOI = {10.18488/journal.91.2017.41.1.15}
}