@Article{pakinsight,
AUTHOR = {},
TITLE = {Uses of the Hashtag #Blacklivesmatter: A Quantitative Proposal for Researching Online Social Movements},
JOURNAL = {Journal of New Media and Mass Communication},
VOLUME = {3},
YEAR = {2016},
NUMBER = {2},
PAGES = {34-48},
URL = {http://www.pakinsight.com/archive/91/12-2016/2},
ISSN = {2410-6585},
ABSTRACT = {This study presents a process to research the elements that influence 
the creation and proliferation of the hashtag #BlackLivesMatter, and 
explores the ways Twitter members use this hashtag. This objective is 
divided in four questions: What types of events influence the use of the
 hashtag #BlackLivesMatter?, What type of user generated content appears
 with this hashtag?, What other hashtags are used when #BlackLivesMatter
 is present? And which emotions (rage, fear or enthusiasm) appear in 
these messages?  We present a theoretical framework that includes 
characteristics of microblogging platforms as well as their impact on 
social movements of the last decade. The methodology uses a quantitative
 approach to analyze a sample of tweets that contain the hashtag 
#BlackLivesMatter.  The findings indicated that the events that most 
influences the use of #BlackLivesMatter are the deaths of black people 
by the hands of police officers, trials and manifestations. Rage is the 
most common emotion, closely followed by enthusiasm. The user generated 
content most shared is webpage links and the hashtags that appear most 
frequently next to #BlackLivesMatter are #Ferguson (427) and #MikeBrown 
(111).  Future investigations should include a wider range of emotions 
to be evaluated as well as cross platform analysis. },
DOI = {10.18488/journal.91/2016.3.2/91.2.34.48}
}