@Article{pakinsight, AUTHOR = {}, TITLE = {The Basics of Kenyan Morals and the Professional Practice of Journalism: The Case for Society-Centered Media Decency}, JOURNAL = {Journal of New Media and Mass Communication}, VOLUME = {2}, YEAR = {2015}, NUMBER = {1}, PAGES = {16-29}, URL = {http://www.pakinsight.com/archive/91/03-2015/1}, ISSN = {2410-6585}, ABSTRACT = {The theme of this paper is that the communal approach should be used in solving moral hitches in journalism. The individualism and divisionism that permeate the practice of journalism in Kenya today should be thrown away since they are not only unKenyan but also professionally unpleasant. The article asserts that Kenyan journalism should have an ingrained self-correcting mechanism that facilitates journalists counseling one another. It is submitted herein that world journalism, equally overwhelmed with divisionist and selfish styles to the practice of ethical journalism, could learn from Kenya the value of journalistic solidarity and common problem-solving. The paper ends with a recommendation that the world needs journalism with a human face.}, DOI = {10.18488/journal.91/2015.2.1/91.1.16.29} }