@Article{pakinsight,
AUTHOR = {},
TITLE = {Differentiation and Positioning Strategy: A Toss of the Same Coin},
JOURNAL = {International Journal of Management and Sustainability},
VOLUME = {1},
YEAR = {2012},
NUMBER = {2},
PAGES = {53-65},
URL = {http://www.pakinsight.com/archive/11/12-2012/2},
ISSN = {2306-0662},
ABSTRACT = {The increasing rate of the incidence of globalization of market, and the attendant intense competition amongst local business organizations in rapidly developing economies has taken a shift from price competition strategy (to avoid price war) to non-price competition strategy in terms of product/service differentiation and positioning to achieve the same objectives of preventing declining sales-turnover, profitability, and market-share and by extension secure market/competitive advantage over competitors. Differentiation and positioning have each been separately discussed in marketing literature; however, this paper represents an attempt to view same as a toss of the same coin.},
DOI = {}
}