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Nursyahida Zulkifli , Shamsinar Rahman , Suzei Mat Nurudin , Saidatul Akma Hamik , Ahmad Shah Pakeer Mohamed , Rugayah Hashim (2016). Managing Public Perception towards Local Government Administration. International Journal of Public Policy and Administration Research, 3(2): 14-20. DOI: 10.18488/journal.74/2016.3.2/184.108.40.206
This paper highlights the efforts by the Seremban Municipal Council in encouraging participation among local community at their administrative area. Public participation is the most vital component in a good governance model for local governments in achieving effective and efficient administration. It is very important for the local government to ensure the local community participates in the activities carried out by the council. Through interviews with public administrators of local authorities and secondary data gathered from the Seremban Municipal Council as well as the Ministry of Housing and Local Government, the findings showed that there are challenges in public participation at the local government level. This is due to the public’s perceptions towards the local authority’s activities. In managing this challenge, awareness campaigns on local government activities should be conducted regularly. The findings from this study are significant in ensuring two-way communication and rapport between the communities and the local authority. This way, value added benefits can be shared between the stakeholders on a win-win situation.
This study contributes in the public participation literature by revealing that the public has an idea and perception that they should not interfere in the administration of the council. The wrong understanding should be managed by the council to ensure that public participation can successfully be implemented.