International Journal of Management and Sustainability

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Online ISSN: 2306-0662
Print ISSN: 2306-9856
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No. 2

Differentiation and Positioning Strategy: A Toss of the Same Coin

Pages: 53-65
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Differentiation and Positioning Strategy: A Toss of the Same Coin

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Citation: 3

Oghojafor Ben Akpoyomare , Ladipo Patrick Kunle Adeosun , Rahim Ajao Ganiyu

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Oghojafor Ben Akpoyomare , Ladipo Patrick Kunle Adeosun , Rahim Ajao Ganiyu (2012). Differentiation and Positioning Strategy: A Toss of the Same Coin. International Journal of Management and Sustainability, 1(2): 53-65. DOI:
The increasing rate of the incidence of globalization of market, and the attendant intense competition amongst local business organizations in rapidly developing economies has taken a shift from price competition strategy (to avoid price war) to non-price competition strategy in terms of product/service differentiation and positioning to achieve the same objectives of preventing declining sales-turnover, profitability, and market-share and by extension secure market/competitive advantage over competitors. Differentiation and positioning have each been separately discussed in marketing literature; however, this paper represents an attempt to view same as a toss of the same coin.

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Users’ Attitudes towards Institutional Repository in Jadavpur University: A Critical Study

Pages: 45-52
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Users’ Attitudes towards Institutional Repository in Jadavpur University: A Critical Study

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Citation: 12

Sambhu Nath Halder , Suvra Chandra

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  1. Adebile Olukayode, A. and O. Ojo Thompson, 2012. Management of organizational conflict in nigeria polytechnics, an empirical study of the federal polytechnic, ede osun state. International Journal of Asian Social Science, 2(3): 229-243.
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Sambhu Nath Halder , Suvra Chandra (2012). Users’ Attitudes towards Institutional Repository in Jadavpur University: A Critical Study. International Journal of Management and Sustainability, 1(2): 45-52. DOI:
This paper examines the user-aware of institutional repositories in Jadavpur University. The main objective of this study is to investigate the awareness of Institutional Repository (IR) in an academic institution and different aspects associated with it, such as, software, sources for user’s awareness, motivators for developing a repository, demand of the users in changing paradigms from traditional to digital environment, etc. In the present days, libraries are also adopting the latest technologies to provide best possible services in user friendly form. This paper also describes the potential role of institutional repositories and its easiness and simplicity of use are attracting more patrons in the use of institutional repositories. Only a wide range of user awareness is needed for proper usage of its beauty.  Entirely this paper is based on a critical study, which measures the utility of institutional repositories in users??? point of view. 

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The Impact of Neighborhood Characteristics on Housing Prices-An Application of Hierarchical Linear Modeling

Pages: 31-44
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The Impact of Neighborhood Characteristics on Housing Prices-An Application of Hierarchical Linear Modeling

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Citation: 5

Lee Chun Chang , Hui-Yu Lin

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  1. Brown, K.H. and B. Uyar, 2004. A hierarchical linear model approach for assessing the effects of house and neighborhood characteristics on housing prices. Journal of Real Estate Practice and Education, 7(1): 15-24.
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Lee Chun Chang , Hui-Yu Lin (2012). The Impact of Neighborhood Characteristics on Housing Prices-An Application of Hierarchical Linear Modeling. International Journal of Management and Sustainability, 1(2): 31-44. DOI:
Housing data are of a nested nature as houses are nested in a village, a town, or a county. This study thus applies HLM (hierarchical linear modelling) in an empirical study by adding neighborhood characteristic variables into the model for consideration. Using the housing data of 31 neighborhoods in the Taipei area as analysis samples and three HLM sub-models, this study discusses the impact of neighborhood characteristics on house prices. The empirical results indicate that the impact of various neighborhood characteristics on average housing prices is different and that the impact of house characteristics on house prices is also moderated by neighborhood characteristics.

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